Marketing Plan for new

App.

Executive Summary

About the company:

The Classroom is a company, founded by the students, and for the students.It brings college, along with teachers straight to your phone.

Situation Analysis

Excellent Customer Relationship Management practices Adoption of latest data analytics techniques Tie up with reputed publishing houses and editors of leading journals Diverse content, reliable sources and an impressive number of

sharing options

The Classroom!

In a country like India, where there are more than 350 million students, a place for them to come together and help them study unrestricted by the fixed timings of tuitions is a necessity. The Classroom provides a solution.

Goal.Initially the goal and the target would be just one college and to make sure the students as well as the teachers use the app.

As the teachers start using the app, and start uploading their content, the number of students would automatically rise.

StrategyCollaborating with book publications, and writers of those books to set up their content using the app.

TacticsInitially, the app would be free.As the customer base keeps growing, a premium version of the app would be developed.

The premium app would have content like:• e-books • Videos from websites like courser, Lynda, which already have a strong

database.• Query solving directly from the publishers of the book

Thank you!Made by Ritvick Parikh,

During the internship under:Dr. Sameer Mathur.