Mark Ramberg - Akamai Technologies - High quality experiences for tomorrow’s audiences

copy2014 AKAMAI | FASTER FORWARDTM

Grow revenue opportunities with fast personalized

web experiences and manage complexity from peak

demand mobile devices and data collection

High Quality Experiences For Tomorrows Audiences

Mark W Ramberg

Vice President Business Development




demand mobile devices and data collectionWe are the leading provider of cloud

services for delivering optimizing

and securing online content and

business applications

USD$22BRevenue

1500+Locations

6000+Customers

6100+Employees

CORPORATE STATS

OUR HISTORY

Founded 1998 and rooted in MIT

technologymdashsolving Internet congestion

with math not hardware







ACCELERATING

DAILY TRAFFIC


30+ TERABITS PER SECOND

40+ MILLION HITS PER SECOND

NEARLY 3 TRILLION DELIVERIES PER DAY

100+ PETABYTES PER DAY

100 MILLION PAGE VIEWS PER SECOND

DAILY MOBILE TRAFFIC PEAKS OF 1 TERABIT

100+ BILLION API REQUEST PER DAY


AKAMAI MEDIA VISION

Provide our customers with a global

highly scalable platform for content ingestion

and transformation storage and intelligent

delivery to any device cost effectively securely

and with the best experience possible





4900000000+Connected

ldquoThingsrdquo in 2015

3215802000+Internet

Users

748000000+Number of Fixed

Broadband Subscribers

More Broadband

Adoption

More People Online

More Devices Online

Worldwide Technology Trends




demand mobile devices and data collectionAUDIENCE

IS GETTING

BIGGER

PEOPLE ARE

WATCHING

LONGER

BITRATE

PER USER IS

GOING UP




demand mobile devices and data collectionRise of Over-the-Top (OTT)

Virtual amp Augmented

Reality

Multiscreen

Viewing

4K amp Quality

Expectations

Key Trends Shaping OTT

Personalization





Growing number of connected device options

36 MillionPlayStation 4

Total Sold

~10 MillionRokus Sold

25 MillionApple TVs Sold

in 2015




demand mobile devices and data collection700M Viewers

X 10 Mbps

7000 Tbps

BY 2020

More people will

be watching video

online than on TV





Alcatel-Lucent Bell Labs - ldquoHow the tablet generation is pushing networks to the edgerdquo 13th Dec 2012

Continued Rise of

Over-the-Top

(OTT)From CableBroadband

to Web-Based OTT amp

Connected Devices

PayTV

VoD

22

PayTV

Linear

66

OTT

11

OTT

48

PayTV

Linear

10

Cloud

11

PayTV

VoD

29

vConf 2

2020

7 hrs

2012

45 hrs





Source FreeWheel Report httpsstudiomuvicomott-streaming-devices-register-157-growth-in-views-finds-freewheel-reporthtml

In 2017 the OTT Market will have USD$37B

Market (transaction Subs Ads)

OTT Streaming Devices Register

157 Growth In Views

Larger Audiences Bring Greater Monetization Opportunities

52

19

10

136

STB VoD

18

DesktopLaptop

+3

Smartphone

+67

Tablet

+42

OTT Device

+157

2015Ad View Share

by Device

Transactions

Subscriptions

Advertising

Global OTT Video ndash Revenue Forecast lsquo11-rsquo17

30

20

10

02011 2012 2013 2014 2015 2016 2017





Immersive

Experiences

Enriched Content

4K HDR

Virtual Reality


Avoid data theft and downtime by extending the

security perimeter outside the data-center and

protect from increasing frequency scale and

sophistication of web attacks

More Enriched Content

MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE






More than just video






bull Netflix

raquo 11-16Mbps range

raquo Samsung Sony LG and Vizio

raquo House of Cards season 2 Breaking Bad Marco Polohellip

raquo Next target devices PCs

bull Amazon Instant Video on Samsung Sony LG and Vizio

bull UltraFlix on Samsung

bull Comcasts Xfinity in UHD on Samsung

4K OTT Deployments









ldquoVR to win over consumer tech in the next 2 yearsrdquo

- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand





2016 Super Bowl Success

212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers

(millions)Average Viewing Time

(minutes)

Average Bitrate

(Mbps)

2016 2016 2016





2015Cricket World Cup

In a course 2 weeks the India vs Australia match

reached 135 billion hits and 58 MM unique visitors

(10x regular daily traffic)

15 MMConcurrent Users

Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate

Tbpslt12012 Peak Traffic

Summer Olympics

Avg Viewing Time 1114 min

Tbps22Estimated Total Peak Traffic

gt2 Mbps (Estimated)

-

-





EURO 2016Projected Traffic

31

22 Mbps

Broadcasters using Akamai

Estimated Avg Bitrate

Tbps15

Estimated Total Peak

Traffic





OTT in China

iQiyi is the leading OTT provider in China

With over 5 Million paid subscribers iQiyi continue invest

heavily in original production to drive conversion

500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic

(outside of China)Gbps30

100+ MM




demand mobile devices and data collectionOver 90000 live streamshellip daily





How do I get the quality and

reliability of TV over a best

effort Internet globally


HTTP Throughput Is Constantly Changing

Adaptive Bitrate Technologies Were Created To Reduce Visual Quality

During These Fluctuations In Bandwidth

TCP based flow

bull As The Internet Experiences Congestion

bull As A Device Moves CloserFarther From A Wi-fi Access Point Cell Tower


In Video Workflow No Component Is An Island




OTT 20 Functional Requirements





ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT

AKAMAI CLIENT-ASSISTED DELIVERY (amp MULTICAST)

AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION

AKAMAI TRANSCODING AND DRM

AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER

STREAM REPLICATION TO

AKAMAI EDGE PLATFORM

AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE

Akamai OTT Delivery Platform Support






Thank You




demand mobile devices and data collectionWe are the leading provider of cloud

services for delivering optimizing

and securing online content and

business applications

USD$22BRevenue

1500+Locations

6000+Customers

6100+Employees

CORPORATE STATS

OUR HISTORY

Founded 1998 and rooted in MIT

technologymdashsolving Internet congestion

with math not hardware







ACCELERATING

DAILY TRAFFIC










AKAMAI MEDIA VISION












3215802000+Internet

Users



More Broadband

Adoption

More People Online

More Devices Online






IS GETTING

BIGGER

PEOPLE ARE

WATCHING

LONGER

BITRATE

PER USER IS

GOING UP






Reality

Multiscreen

Viewing

4K amp Quality

Expectations


Personalization







Total Sold



in 2015





X 10 Mbps

7000 Tbps

BY 2020

More people will

be watching video

online than on TV






Continued Rise of

Over-the-Top



Connected Devices

PayTV

VoD

22

PayTV

Linear

66

OTT

11

OTT

48

PayTV

Linear

10

Cloud

11

PayTV

VoD

29

vConf 2

2020

7 hrs

2012

45 hrs









157 Growth In Views


52

19

10

136

STB VoD

18

DesktopLaptop

+3

Smartphone

+67

Tablet

+42

OTT Device

+157

2015Ad View Share

by Device

Transactions

Subscriptions

Advertising


30

20

10

02011 2012 2013 2014 2015 2016 2017





Immersive

Experiences

Enriched Content

4K HDR

Virtual Reality







MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You






ACCELERATING

DAILY TRAFFIC










AKAMAI MEDIA VISION












3215802000+Internet

Users



More Broadband

Adoption

More People Online

More Devices Online






IS GETTING

BIGGER

PEOPLE ARE

WATCHING

LONGER

BITRATE

PER USER IS

GOING UP






Reality

Multiscreen

Viewing

4K amp Quality

Expectations


Personalization







Total Sold



in 2015





X 10 Mbps

7000 Tbps

BY 2020

More people will

be watching video

online than on TV






Continued Rise of

Over-the-Top



Connected Devices

PayTV

VoD

22

PayTV

Linear

66

OTT

11

OTT

48

PayTV

Linear

10

Cloud

11

PayTV

VoD

29

vConf 2

2020

7 hrs

2012

45 hrs









157 Growth In Views


52

19

10

136

STB VoD

18

DesktopLaptop

+3

Smartphone

+67

Tablet

+42

OTT Device

+157

2015Ad View Share

by Device

Transactions

Subscriptions

Advertising


30

20

10

02011 2012 2013 2014 2015 2016 2017





Immersive

Experiences

Enriched Content

4K HDR

Virtual Reality







MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You


AKAMAI MEDIA VISION












3215802000+Internet

Users



More Broadband

Adoption

More People Online

More Devices Online






IS GETTING

BIGGER

PEOPLE ARE

WATCHING

LONGER

BITRATE

PER USER IS

GOING UP






Reality

Multiscreen

Viewing

4K amp Quality

Expectations


Personalization







Total Sold



in 2015





X 10 Mbps

7000 Tbps

BY 2020

More people will

be watching video

online than on TV






Continued Rise of

Over-the-Top



Connected Devices

PayTV

VoD

22

PayTV

Linear

66

OTT

11

OTT

48

PayTV

Linear

10

Cloud

11

PayTV

VoD

29

vConf 2

2020

7 hrs

2012

45 hrs









157 Growth In Views


52

19

10

136

STB VoD

18

DesktopLaptop

+3

Smartphone

+67

Tablet

+42

OTT Device

+157

2015Ad View Share

by Device

Transactions

Subscriptions

Advertising


30

20

10

02011 2012 2013 2014 2015 2016 2017





Immersive

Experiences

Enriched Content

4K HDR

Virtual Reality







MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You







3215802000+Internet

Users



More Broadband

Adoption

More People Online

More Devices Online






IS GETTING

BIGGER

PEOPLE ARE

WATCHING

LONGER

BITRATE

PER USER IS

GOING UP






Reality

Multiscreen

Viewing

4K amp Quality

Expectations


Personalization







Total Sold



in 2015





X 10 Mbps

7000 Tbps

BY 2020

More people will

be watching video

online than on TV






Continued Rise of

Over-the-Top



Connected Devices

PayTV

VoD

22

PayTV

Linear

66

OTT

11

OTT

48

PayTV

Linear

10

Cloud

11

PayTV

VoD

29

vConf 2

2020

7 hrs

2012

45 hrs









157 Growth In Views


52

19

10

136

STB VoD

18

DesktopLaptop

+3

Smartphone

+67

Tablet

+42

OTT Device

+157

2015Ad View Share

by Device

Transactions

Subscriptions

Advertising


30

20

10

02011 2012 2013 2014 2015 2016 2017





Immersive

Experiences

Enriched Content

4K HDR

Virtual Reality







MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You





IS GETTING

BIGGER

PEOPLE ARE

WATCHING

LONGER

BITRATE

PER USER IS

GOING UP






Reality

Multiscreen

Viewing

4K amp Quality

Expectations


Personalization







Total Sold



in 2015





X 10 Mbps

7000 Tbps

BY 2020

More people will

be watching video

online than on TV






Continued Rise of

Over-the-Top



Connected Devices

PayTV

VoD

22

PayTV

Linear

66

OTT

11

OTT

48

PayTV

Linear

10

Cloud

11

PayTV

VoD

29

vConf 2

2020

7 hrs

2012

45 hrs









157 Growth In Views


52

19

10

136

STB VoD

18

DesktopLaptop

+3

Smartphone

+67

Tablet

+42

OTT Device

+157

2015Ad View Share

by Device

Transactions

Subscriptions

Advertising


30

20

10

02011 2012 2013 2014 2015 2016 2017





Immersive

Experiences

Enriched Content

4K HDR

Virtual Reality







MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You






Reality

Multiscreen

Viewing

4K amp Quality

Expectations


Personalization







Total Sold



in 2015





X 10 Mbps

7000 Tbps

BY 2020

More people will

be watching video

online than on TV






Continued Rise of

Over-the-Top



Connected Devices

PayTV

VoD

22

PayTV

Linear

66

OTT

11

OTT

48

PayTV

Linear

10

Cloud

11

PayTV

VoD

29

vConf 2

2020

7 hrs

2012

45 hrs









157 Growth In Views


52

19

10

136

STB VoD

18

DesktopLaptop

+3

Smartphone

+67

Tablet

+42

OTT Device

+157

2015Ad View Share

by Device

Transactions

Subscriptions

Advertising


30

20

10

02011 2012 2013 2014 2015 2016 2017





Immersive

Experiences

Enriched Content

4K HDR

Virtual Reality







MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You







Total Sold



in 2015





X 10 Mbps

7000 Tbps

BY 2020

More people will

be watching video

online than on TV






Continued Rise of

Over-the-Top



Connected Devices

PayTV

VoD

22

PayTV

Linear

66

OTT

11

OTT

48

PayTV

Linear

10

Cloud

11

PayTV

VoD

29

vConf 2

2020

7 hrs

2012

45 hrs









157 Growth In Views


52

19

10

136

STB VoD

18

DesktopLaptop

+3

Smartphone

+67

Tablet

+42

OTT Device

+157

2015Ad View Share

by Device

Transactions

Subscriptions

Advertising


30

20

10

02011 2012 2013 2014 2015 2016 2017





Immersive

Experiences

Enriched Content

4K HDR

Virtual Reality







MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You





X 10 Mbps

7000 Tbps

BY 2020

More people will

be watching video

online than on TV






Continued Rise of

Over-the-Top



Connected Devices

PayTV

VoD

22

PayTV

Linear

66

OTT

11

OTT

48

PayTV

Linear

10

Cloud

11

PayTV

VoD

29

vConf 2

2020

7 hrs

2012

45 hrs









157 Growth In Views


52

19

10

136

STB VoD

18

DesktopLaptop

+3

Smartphone

+67

Tablet

+42

OTT Device

+157

2015Ad View Share

by Device

Transactions

Subscriptions

Advertising


30

20

10

02011 2012 2013 2014 2015 2016 2017





Immersive

Experiences

Enriched Content

4K HDR

Virtual Reality







MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You






Continued Rise of

Over-the-Top



Connected Devices

PayTV

VoD

22

PayTV

Linear

66

OTT

11

OTT

48

PayTV

Linear

10

Cloud

11

PayTV

VoD

29

vConf 2

2020

7 hrs

2012

45 hrs









157 Growth In Views


52

19

10

136

STB VoD

18

DesktopLaptop

+3

Smartphone

+67

Tablet

+42

OTT Device

+157

2015Ad View Share

by Device

Transactions

Subscriptions

Advertising


30

20

10

02011 2012 2013 2014 2015 2016 2017





Immersive

Experiences

Enriched Content

4K HDR

Virtual Reality







MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You









157 Growth In Views


52

19

10

136

STB VoD

18

DesktopLaptop

+3

Smartphone

+67

Tablet

+42

OTT Device

+157

2015Ad View Share

by Device

Transactions

Subscriptions

Advertising


30

20

10

02011 2012 2013 2014 2015 2016 2017





Immersive

Experiences

Enriched Content

4K HDR

Virtual Reality







MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You





Immersive

Experiences

Enriched Content

4K HDR

Virtual Reality







MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You







MOVING

IMAGE

AUDIO

STILLS

GPS

ALTITUDE

HEART

FRE-

QUENCY

TEMP

G FORCE












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You












bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You






bull Netflix








4K OTT Deployments










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You










- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You






- 2016 DICE Event





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You





Scaling for

Livehellip

And On-

Demand






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You






212012

232013

232014

252015

4 Million

3742012

3812013

4782014

8422015

101 Minutes

252014

352015

45 Mbps

152012

252013

Unique Viewers


(minutes)

Average Bitrate

(Mbps)

2016 2016 2016










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You










Device Types

Viewing Hours MM34

3000+





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You





500000

12 Mbps

Avg Audience

Avg Bitrate


Summer Olympics




-

-






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You






31

22 Mbps



Tbps15


Traffic





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You





OTT in China




500 MMSubscribers

(Dec 2015)

Active Subscribers

(Dec 2015)

Peak Traffic


100+ MM
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You
















TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You












TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You





TCP based flow













ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You











ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You









ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You







ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You





ON PREMISE

AKAMAI BROADCAST

OPERATIONS CENTER

LIVE CONTENT


AKAMAI ENTRY POINT

AKAMAI

THROUGHPUT

OPTIMIZATION


AKAMAI NETSTORAGE

= BEACON

AKAMAIBROADCASTER



AKAMAI OPTIMIZED

DELIVERY amp SERVER

SIDE AD INSERTION

AKAMAI

CLIENT

SOFTWARE







Thank You






Thank You





Thank You