Dominating the top 10 for your brand

Fionn Downhill, CEO, Elixir Interactive

Before you start

Does your organization have integrity?Does your organization have good intent?Does your organization live up to its

promises?Does your organization get results?Does your organization provide excellent

customer service?

If the answer to any of these questions is “NO” then start there before a reputation management program is put in place

General Advice

Perception is reality Yahoo and MSN will show results before Google. Google takes

longer to rank new assets (pages, sites, etc.). Take an inventory of your assets before engaging in a reputation

management campaign. Be prepared to create new assets if the inventory is weak Determine your risk tolerance before engaging in a reputation

management campaign Take care of your reputation before there is a problem, brands costs

millions to build and can be destroyed over night by one malicious blogger

Case Study – Where we started

CEO of a financial services business#1 result for clients name was lawsuit on

Findlaw.comNo other results under their control in the

top 10

Tactics - Websites

Added Bio page to corporate siteCreated 5 additional micro sites with the

name in the domainAdded unique themed content to all 5

sites

Tactics – Social Media

Linked In ProfileNaymz ProfileSquidoo ProfilePhotowire ProfileWikiepedia profileCreated and tagged multiple press

releasesAdded videos to video sites

Linking Tactics

Created links to all assetsMonitored and trackedAdded new links on lagging sitesMonthly Reports

Results Today

6 months to see stable results, very strong site to move, properties fluctuate as links acquired and age.

8 months to move Findlaw out of the top 10

Entire top 10 in Google, Yahoo and MSN now under our control

Simple maintenance program in place

Thank You!

Fionn Downhill

CEO

www.elixirinteractive.com

602 494 6326