Management Strategies to Elevate the Influence and Stature of Career Services in Your School

Roy Young Beyond B-SchoolJudi Downey Northeastern

UniversityWendy Tsung Emory University

2012 Study: Ten Challenges and How MBA Career Services Are Beating Them

Roy YoungFounder, Beyond B-Schoolroy@beyondb-school.com

We asked!

• In-depth interviews•Online survey

Ten challenges…

Ten Challenges… and

Strategies

Budget and ResourcesCHALLENGE 1

Budget and ResourcesCHALLENGE 1

1. Focus on the true customer:

Employers

Budget and ResourcesCHALLENGE 1 ► TRY THIS

2. Leverage

technology

and online tools

Budget and resourcesCHALLENGE 1 ► TRY THIS

3. Secure funds from admissions, alumni and academics

Budget and ResourcesCHALLENGE 1 ► TRY THIS

4. Make a

business case(Operating vs. Staff Headcount)

Budget and ResourcesCHALLENGE 1 ► TRY THIS

Expense vs. Revenue function

CHALLENGE 2

Align with Admissions and

Alumni Relations

Expense vs. Revenue function

CHALLENGE 2 ► TRY THIS

Expense vs. Revenue function

CHALLENGE 2 ► TRY THIS

Expense vs. revenue function

CHALLENGE 2 ► TRY THIS

Expense vs. revenue function

CHALLENGE 2 ► TRY THIS

Expense vs. revenue function

CHALLENGE 2 ► TRY THIS

Expense vs. Revenue function

CHALLENGE 2 ► TRY THIS

Expense vs. Revenue function

CHALLENGE 2 ► TRY THIS

Expense vs. revenue function

CHALLENGE 2 ► TRY THIS

Expense vs. revenue function

CHALLENGE 2 ► TRY THIS

Expense vs. revenue function

CHALLENGE 2 ► TRY THIS

Business Case with Metrics

CHALLENGE 3

Business Case with Metrics

CHALLENGE 3

Business Case with Metrics

1. Influence on

“yield rate”

CHALLENGE 3 ► TRY THIS

Business Case with Metrics

2. Student and Employer

Satisfaction

CHALLENGE 3 ► TRY THIS

Business Case with Metrics

3. Changes in Compensation

CHALLENGE 3 ► TRY THIS

Business School RankingsCHALLENGE 4

Business School RankingsCHALLENGE 4

Business School RankingsCHALLENGE 4 ► TRY THIS

1. Review all published rankings

Business School RankingsCHALLENGE 4 ► TRY THIS

2. Use selective data points(input vs. output variables)

Business School RankingsCHALLENGE 4 ► TRY THIS

SCHOOL PLACEMENT RATE

OVERALL RANKING

1. Tulane 98% 43

2. Ohio State 98% 25

3. Temple University

98% 64

4. Georgia Tech 95% 32

5. Northeastern 95% 56

6. Emory 94% 19

Top Business Schools that Lead to Jobs

Source: U.S. News Best Business Schools 2012

Business School RankingsCHALLENGE 4 ► TRY THIS

3. Consider internal vs. external usage

Relationship with the Dean

CHALLENGE 5

Relationship with the Dean

CHALLENGE 5 ► TRY THIS

Focus on Student Success as #1 Mission

Strengthen Relations with Business Community

Relationship with the Dean

CHALLENGE 5 ► TRY THIS

Department SilosCHALLENGE 6

Department Silos

Admissions

Alumni relations

Academics

CHALLENGE 6

Department SilosCHALLENGE 6 ► TRY THIS

Admissions Applications and yield rate

Alumni relations

Academics

Department SilosCHALLENGE 6 ► TRY THIS

Admissions Applications and yield rate

Alumni relations

Engagement

Academics

Admissions Applications and yield rate

Alumni relations

Engagement

Academics Curriculum input

Department SilosCHALLENGE 6 ► TRY THIS

An “Ivory Tower” FacultyCHALLENGE 7

An “Ivory Tower” FacultyCHALLENGE 7 ► TRY THIS

Employer / Industry Advisory Groups

An “Ivory Tower” FacultyCHALLENGE 7 ► TRY THIS

Class Speakers

An “Ivory Tower” FacultyCHALLENGE 7 ► TRY THIS

Guidance for Curriculum

An “Ivory Tower” FacultyCHALLENGE 7 ► TRY THIS

Compare to law and medical schools (b-schools are also training professionals)

Focus on Local/Regional Employers

CHALLENGE 8

Focus on Local/Regional Employers

CHALLENGE 8

Students unwilling to relocate

Focus on Local/Regional Employers

CHALLENGE 8

Regional schools are competitive

Focus on Local/Regional Employers

CHALLENGE 8 ► TRY THIS

1. Form alliances with other schools in the region

Focus on local, regional employers

CHALLENGE 8 ► TRY THIS

2. Become the authority on regional business

Focus on local, regional employers

CHALLENGE 8 ► TRY THIS

3. Host events of all types

Limits of On-Campus Recruiting

CHALLENGE 9

Limits of On-Campus Recruiting

CHALLENGE 9

Most positions are filled

off campus

1. Alumni Network

Limits of On-Campus Recruiting

CHALLENGE 9 ► TRY THIS

2. Industry Specialization

Limits of On-Campus Recruiting

CHALLENGE 9 ► TRY THIS

3. CRM/Sales Techniques for employer relations

Limits of On-Campus Recruiting

CHALLENGE 9 ► TRY THIS

Variety of Student Populations

CHALLENGE 10

Variety of Student Populations

CHALLENGE 10

Variety of student populations

CHALLENGE 10 ► TRY THIS

Evaluate published rankings of programs

Variety of student populations

CHALLENGE 10 ► TRY THIS

Use technology for communications and skills development

Variety of student populations

CHALLENGE 10 ► TRY THIS

Real-worldapplication of classroom knowledge

Variety of student populations

CHALLENGE 10 ► TRY THIS

Measure outcomes:Career progress and mobility

10 MBA Career Services Challenges and Ways to

Meet Them

Management Strategies to Elevate the Influence and Stature of Career Services in Your School

Roy Young Beyond B-SchoolJudi Downey Northeastern

UniversityWendy Tsung Emory University