Making the

Right Play A Guide To Selecting

Music For Video

Music provides an

important element to

entertainment, marketing

and informational videos.

While viewers process the

information provided on

screen, music can work at

a different level, stirring

emotions or

subconsciously cueing the

viewer to important points

in the visual content. Ricall

provides filmmakers and

video marketers with

limitless music options to

enhance their content.

Music can serve several functions in videos,

including:

Establishing authority

Making an emotional

appeal Entertainment

Creating structure and

continuity Emphasizing points

The tone of music played

in a video can help

establish the narrator of

the video as an authority

in the subject at hand.

Differing music styles

appeal to differing

audiences and

determining a music style

likely to appeal to the

target audience can help

the video establish its

credibility with the

audience.

Establishing

Authority

Music can give important

auditory cues concerning

transitions and the

revisiting of previously

covered material in a

video. Carefully done,

music can also establish

antagonists and

protagonists in a video,

as well as emphasize

dramatic moments.

Creating

Structure and

Continuity

Music can cue viewers

concerning when

particular attention

needs to be paid to

material in a video.

Sharply identifiable

sounds help to focus

viewer attention on key

points in a video

production.

Emphasizin

g Points

Making An Emotional Appeal

Music can be made to establish sympathy or empathy for a subject

or create an ominous atmosphere. Music accompanying narration

or action helps create an emotional response in the viewer.

Entertainment Music is

aesthetically

pleasing and can

help break up

monotonous or

dense content.

This helps the

content in the

video appear

more appealing to

the viewer.

• Consider your audience

• Consider the mood, timing and pace of your video content

• Ensure the music you’re

using for your video is properly licensed and credited for the market where you are operating

Three Tips for

Choosing Music

for Your Video

About Ricall Music Licensing

Ricall Express provides licensed

music for a variety of film and

video projects, including

independent film, trade show

videos, corporate videos and

more. Founded in 1998, Ricall has

one of the largest libraries of

popular music available for

licensing.

To learn more, visit

http://ricall.com/music-licensing

or call +44 (0) 207 592 1710.

Ricall provides music for:

• Web videos

• Internal or external video

presentations

• Independent films

• How-to videos

• Video blogs

• Videos for social media

• DVD content

• Trade show videos