Market Analysis

By: M’hamed Nibrasse Ian Meredith Oleg Novikov

Business General Idea

● Collect furnitures that people are willing to throw away (International or local Graduate Students, …).

● Work on these furniture, varnish them and make sure they look good and resell them for a better price; a price affordable to the low income population

● Social oriented start-up

Defining Our Market ...

● Those who need to furnish their homes or offices at a low cost.

● Those who doesn’t have the ability to afford expensive furniture.

● Those who are willing to buy cheap and refurbished furniture.

Identify Target MarketStudents…

a. with low income b. with high student loans c. who are studying in Boston area

Accessibilityd. We will be focusing on students living in the boston area

Personal Expertisee. We understand completely the students’ struggle of not being able

furnishe their houses because of the lack of financial means Early Adopters

f. Newly college students who arrived to boston

Demographics Profile

Age: 20-64

Gender: F/M

Income: Usually low income

Region: Boston Area

Geographics ProfileWhere do they live?

● Boston Area

Where do they work? ● University Students ● Factories, restaurants... ● Part-time workers ● Jobless students

Market Size

1. 419,765 potential customers

● 3.1% population growth rate

1. Boston spent $8m on Funiture in 2013.

2. Population expected to double by 2020

Market Trends

1) Furniture Market is constantly growing. ● 30,000 new housing units by 2020

2) Boston in Top 10 cities worldwide going green● Rated 66 out of 100 for interest in Boston

Long-term growth strategy1. How will you target future market segments?● Offer exclusive deals and discounts for first-time users● Creating an eBay shop 2. Marketing2. Social media, commercials, local ads, and newspapers3. Guerilla Marketing 3. Distribution? 4. Directly to consumer.4. Product Differentiation?5. Refurbished and Low cost

Referenceshttp://www.bu.edu/today/2010/the-dirt-y-business-of-going-green/

http://boston.redsox.mlb.com/bos/ballpark/gogreen.jsp

https://www.google.com/trends/explore#q=%2Fm%2F06274w

http://worldpopulationreview.com/us-cities/boston-population/

http://www.myfoxboston.com/story/20974082/2013/02/05/you-might-want-to-sit-down-for-this-state-spending-on-furniture-tops-8m