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Innovative Day si è svolto il 10 ottobre 2007, al Palazzo Affari ai Giureconsulti a Milano, durante i nove giorni dell'Innovazione denominata Innovation Circus (8-16 ottobre). In questa giornata dedicata alla “interactive age” la comunicazione e l’azienda moderna si incontrano e incontrano la città, dibattendo in una modalità di piena condivisione ed interattività sugli aspetti tecnologici e di marketing relativi al connubio creatività / innovazione sul territorio. La giornata si è suddivisa in due momenti: al mattino sino alle 17, il MarketingCamp 3; al pomeriggio alle 17, la presentazione della ricerca “Milano Futura. Scenari emotivi e opportunità di una metropoli del futuro”, sulla percezione della città da parte del mondo business e alle 18.00 il collegamento con “Second Life” per visionare la presenza di Innovative Day e Innovation Circus sull’isola ‘Italian-Life’. I promotori: Fabrizio Bellavista (Partner Psycho-Research), Marco Camisani Calzolari (Presidente Speakage), Franco Giacomazzi (Professore di Marketing industriale al Politecnico di Milano e Presidente AISM - Associazione Italiana Marketing) e Massimo Giordani (Ceo Time&Mind, Presidente Inter.Media).
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presents
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Tra
de-o
ff
&
Innovati
on
A trade-off usually refers to losing one quality or aspect of something in return for gaining another quality or aspect.
A classic trade-off in business and work is the trio of time, money and quality.
Trade-off
Only innovation allows to go over the trade-off.
Since society is based on work, Innovation could change it and our life by shifting the business trade-off.
Innovation
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Innovati
on
@ W
ork
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22
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The P
ers
onal
Gate
way
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Only One Gateway to the Individual World…
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Th
e Id
en
tity
Pro
posi
tion
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The Professional Identity Proposition assumes a polyhedral perspective…
PROFESSIONAL
Marketing Strategist&
Innovation Analyst
BUSINESS TOPIC
Telco&Media Consultant
PASSION
Hi-Tech Journalist
ATTITUDE
Concept Brainstormer&
Business Developer
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Kaiz
en
& W
eb 2
.0
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We are in front of an organizational revolution!We are in front of an organizational revolution!
KaizenKaizen Web 2.0Web 2.0
Everyone is involved
Continuous improvemen
t
Web 2.0 refers to a second generation Web which aims to facilitate collaboration and sharing between users.
People generate and distribute contents, often with freedom to share and re-use.
Web 2.0 is based on Perpetual Beta, the never-ending development stage driven by users.
Kaizen refers to a workplace “quality” strategy that permits to eliminate production waste.
People at all levels of an organization participate in Kaizen.
Kaizen is the culture of continual aligned small improvements that yield results in the compound productivity improvement.
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Knowledge Management
Communities of
Practice
Web 2.0
Knowledge Sharing
Enterprise 2.0
Employee interaction
Time
En
terp
rise
Soci
al
Soft
ware
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Set-
Up
Tim
es
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The today “Set-Up Times” to learn how to use the Network are more proficient and reduced than the past
Industrial ones.
Industrial Industrial EconomyEconomy
Information Information EconomyEconomy
The aim is to popularize Web 2.0 and the Digital Life!The aim is to popularize Web 2.0 and the Digital Life!
MachinerySet-Up
BrainSet-Up
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The C
OSM
A P
yra
mid
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PhysiologicalPhysiological – Food, Water, Warmth
SafetySafety – Security, Shelter
BelongingBelonging – Friends, Family, Community
Self-EsteemSelf-Esteem – Achievement, Mastery
Self-ActualizationSelf-Actualization –Fulfillment
Maslow Maslow PyramidPyramid
CConnectiononnection – PC, Handset
OOrientationrientation – GPS, e-mail, iPod
SSociality ociality – Social Networking
MMedialityediality – DIY Media
AAutocelebration utocelebration – Home Theater, Full HD LCD
COSMA COSMA PyramidPyramid
Digital Development of Employee and
Customer
