Lotte Hotel “up to the date”

<Smart Hotel>

Summary

• Smart Multi Purpose Ubiquitous

One-Stop Service

• Latest Technology

“Up to the date”

• Smartphone Total Solution

Low Price + High Efficiency

Research - Consideration

Purpose

• Business

• Pleasure/Travel

Location

• Depending on Purpose

• Accessibility

Price

• Reasonable Price

• Efficiency

Customer Consideration

Research - Needs

Expectation

1> Clean

2> Friendly

3> Good food

Disappointment

1> Cleanliness

2> Room

3> Personnel/Service

<Online research paper>

“Business Traveler's Expectation and Disappointment”

studied at Univ. of Wolongong by Sarah Dolnicar

Business

Purpose

Convenience

IT support

Travel Purpose

Sightseeing

Low Price

Relaxation

Away

from everyday

No bothersome

Needs – By Travel Purpose

Lotte Hotel - Factors

Lotte Hotel – 5 Location

Seoul, World, Ulsan, Busan, Jeju

Lotte City Hotel – 1 Location

Mapo

Lotte hotel Int. – 1 location

Moscow

Lotte Resort –1 Location

Buyeo

Hotel Lotte Line-up

Hotel Lotte

• 6stars/5stars

• Luxury

• Classic

• Special

• 정(情)Service

Lotte City Hotel

• Business hotel

• Simple & Modern

• Neat & Clean

• Efficient

+Smart

Wants1

Smartphone Application

Easy

Quick respond

Free Wi-Fi

Total Solution

Convenience

Information

Customized

Service

Reasonable Price

Wants2

Fact – The world is changing

Analog

Pc/Internet

(www)

Mobile

phone

Smart

phone

Ubiquitous

Basis -The world is changing

SMARTPHONE

APPLICATION

INFORMATION

CUSTOMIZED

SERVICE

FREE WI-FI

REASONABLE

PRICE

SMART HOTEL

LOTTE HOTEL

Goal

Smart Hotel

“Hotel Lotte Smart Application”

Develop & Release + Free Wi-Fi

(Apple I-Phone/Android application)

Install “Smart Room”

-Experience Promotion

-“Latest technology hotel” News release

Enterprise solution “Smart Solution”

- “Good morning, Mr. ”

Greeting guest with their name using GPS

- Customized Service

from Guest Basic Information/Preference

Smart Multi Purpose Ubiquitous

Key-Room Smart Key, Elevator Security Card

Room Information, Hotel map

(Floor guide/Direction guide)

Phone-Telephone, Video Phone, SMS, e-mail, GPS

Room Control-Home Theater System

Room Temperature

MPU-Customized Information

(Weather ,Currency ,Tour Info, News)

Ordering Service

(Room Service, Laundry, Transportation)

I-pond / I-stream

I-Pond/I-Stream

Send your Picture or Memo

-> Sharing/ Enjoying/ fun experience

Come back for your memory & scent

Send Memory Reminder

by e-mail after 1yr

I-café/ I-bar/ I-restaurant

Screen Table

+ Smartphone Access

-Menu

-Detail description

-3D effect

-Ordering food

-Recommendation

Touch Screen Table

-Menu

-Detail description

-3D effect

-Ordering food

-Recommendation

Expected Result

High Technology

Quick respond

Come back Customer

Total Solution

Convenience

Informative

Customized Service

Low Price & High Efficiency

Thank you