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London
online seller meetup#OSUKLDN26th May, 2016Rise London
www.OnlineSellerUK.com | Landline: 029 2236 2596 | @OnlineSellerUK
Events inNewcastleManchester LeedsLondonBirminghamBristolNorwichBrightonNewport
“Helping SMEs Sell Online”
We Deliver Ecommerce & Digital Marketing Training
Please visit www.onlineselleruk.com to find out more >
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
The German E-Commerce Market
A little insight
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
TopicsStats and NumbersMarketplacesCompetitionPaymentLogisticsLanguagesReturnsRecommendation for the Market entry
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
TOP 3 in EuropeUnited KingdomGermanyFrance
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Marketplaces• Strongest Marketplaces: ebay and
Amazon• Hood.de, hitmeister.de• Different requirements
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Competition• 25.000+ Online Sellers• Marketplaces as competitor
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Payment • No Visa debit• PayPal• Advance payments• After delivery
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Logistics• Two day delivery as economy• Free shipping preferred
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Language• Highly advanced market• Native language preferred
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Returns• „World Champions“ in returns• Worst in the fashion vertical
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
My recommendation• Do your research• Start small • Use already available resources
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Vielen Dank!Thank you for your attention!
Consumer Delivery Preferences
Insight into the delivery landscape and shifting consumer preferencesClick and Collect - An Integral Element of Your Peak 2016 Strategy
26th May [email protected]
Product Director - GFS Technology
It’s a changing landscape
On The Go Lifestyle
Be Optimised For Mobile
Offer Delivery Choice
Every Consumer is Unique
Delivery Choice
I love being able to stop at my corner shop on my way
home & drop returns there too!
I work night shift & don’t want to be woken in the day to receive
deliveries
Work don’t allow me to get deliveries and I live in a
flat with no ‘safe place’
Do You Have A Competitive Strategy For Peak?
Consider Click & Collect
Lets Look At How It’s Performed For Some Retailers….
Offer Delivery Choice
C&C accounts for 35% sales25% make additional purchases instore
C&C to store drove a 30% increase in online conversions
30% increase in conversion & sales
35% 30% 30%
• Minimum Volumes• Mandatory Carriers• Dimensions
LockersLarge vs Small Stores
C&C Complexity
• Varied Opening Hours • Lockers Require Code Access• New Data Capture? Store ID• New Label Formats• Barcodes
• Variable Costs• Returns Experience• Geographic Reach
No dominant player with full coverage
Network Requirements Access Business Considerations
ASOS
Shared Learnings
Future Proof Your Delivery Landscape
•One time integration, not each service individually. No more website changes.
•Carriers & Services can be enabled/disabled by a business user through a management portal.
Common Mistakes…
•Don’t hide it behind logon •Consider adding it to your product pages in additional to your delivery pages•Don’t add extra clicks
Showcase your Click & Collect offering
•Carrier gazetteers are complex & flux significantly during peak•Ensure your business
complexities can be easily managed. Consider your cut off times, product types, out of area postcodes
Focus on what your business does best
Recreo
Shared Learnings
Be True To Your Identity
•Ensure the look & feel is configurable to reflect your brand aesthetics
•Maps vs Lists
•Mobile Optimised
GFS Checkout
GFS Checkout Aggregated Click and Collect Solution
FREE trial @ http://www.justshoutgfs.comUPS Access Point, Royal Mail Local Collect, Spring Global Mail, Nightline Parcel Motel
Try it for yourselfRegister for a FREE trial of GFS Checkout
http://www.justshoutgfs.com/gfs_checkout.asp
Questions?
Currencies Direct | All rights reserved 2016 © 2
E-tailingLet’s talk
Trade volumesSTANDARD POINTS TO CONSIDER WHEN GOING GLOBAL
• Private label selling
• Use more than one marketplace
• Use top primary product categories like home and kitchen
• Research what is popular in the marketplace
• Be less interested in buying cheap products
• Take an interest in the competition
• Go to trade shows like Canton Fair and take suggestions from suppliers
• Look at Amazon sponsored products, Adwords and engage in SEO
• Reduce your fees by using a third parties
Currencies Direct | All rights reserved 2016 © 3
E-tailingLet’s talk
Trade volumesMOST SUCCESSFUL SELLERS
Currencies Direct | All rights reserved 2016 © 4
E-tailingLet’s talk
Trade volumesMOST SUCCESSFUL SELLERS
Currencies Direct | All rights reserved 2016 © 5
E-tailingLet’s talk
Trade volumesMOST SUCCESSFUL SELLERS
Currencies Direct | All rights reserved 2016 © 6
E-tailingLet’s talk
Trade volumesMOST SUCCESSFUL SELLERS
Currencies Direct | All rights reserved 2016 © 8
E-tailingLet’s talk
Trade volumesHOW CURRENCY MOVEMENT IMPACTS ONLINE SELLERS
Could have got you$10,000
May 25th 2016
£ 7,206 Feb 28th 2016
£ 6,871£ 335 Worst off
Currencies Direct | All rights reserved 2016 ©
E-tailingLet’s talk
Efficient use of foreign exchange
Order placed
Payment made
USE A SPECIALIST SERVICE AND TOOLS TO PROTECT YOURSELF FROM MOVING EXCHANGE RATES
Currencies Direct | All rights reserved 2016 © 11
E-tailingLet’s talk
How do forward contracts work?
Tell us how much you need to protect
and for how long
We will give you an exchange rate quote
To buy the contract:
Pay a 10% deposit if contract is for longer than four weeks or more than £75,000
Tell us who you need to pay and send us
settlement
Currencies Direct | All rights reserved 2016 © 12
E-tailingLet’s talk
CURRENCIESDIRECT.COM
Use a COLLECTION
ACCOUNT
PAY suppliers with a
specialist
LEARN from places like
@onlinesellerscd
Look at FORWARD
CONTRACTS
Currencies Direct | All rights reserved 2016 © 13
E-tailingLet’s talk
TRUSTED BY OVER
100,000 CLIENTS AND AUTHORISED BY THE FINANCIAL CONDUCT AUTHORITY
20 YEARS EXPERIENCEEstablished since 1996, market leader in foreign exchange services for online retailers
$5.2BN TURNOVERE-tailer overseas bank accounts in multiple countries and currencies
OVER 2500
registered online sellers using our accounts in USA, UK and EUROPE
Be a Smart Online SellerSign up for our Specialist Training in London >
11th June18th July20th August15th September17th September Saturday
13th October15th October Saturday
Contact:
Prabhat Shah@OnlineSellerUKEmail: [email protected]: 029 2236 2596 Mobile: 0751 88 39629www.onlineselleruk.com