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London
online seller meetup#OSUKLDN17th March, 2016@ThinkriseLDN
www.OnlineSellerUK.com | Landline: 029 2236 2596 | @OnlineSellerUK
In Partnership with
Speakers
Each talk lasts for 25 mins | Networking after event | All slides will be emailed
Marie Hamblin |
Deepak Goyal |
CarstenBrassel |
Brought to you in
Kind support from
and
Sponsorship from
Media Partner
Hello !
I’m Prabhat ShahProject Manager, Online Seller UK& DaytodayeBay
find me @OnlineSellerUK
How did it Start ?>> Cardiff to throughout the UK
>> Helped 500+ businesses directly
Events inNewcastleManchester LeedsLondonBirminghamBristolNorwichBrightonNewport
“Helping SMEs Sell Online”
We Deliver Ecommerce & Digital Marketing Training
Please visit www.onlineselleruk.com to find out more >
Delivery Options
Using Delivery Options to Drive ConversionMarie Hamblin - March 2016
INTRODUCING GFS
• Marie Hamblin Product Director & Emma Glue GFS Group Marketing.
• GFS specialise in helping SME’s and B2B businesses grow by improving your logistics, fulfilment and delivery solutions, so you can offer a best in class experience to your customers.
• Our innovations enable you to be your own channel.
• GFS: 160 people, £40m p/a turnover. 300 customers including New Look, Liverpool FC & Raleigh Cycles.
YOU’RE PROBABLY LOSING SALES RIGHT NOW
Near 50% of abandoned baskets occur because of poor delivery options
Source: IMRG 48%, Royal Mail 46%
WHAT DOES GOOD DELIVERY LOOK LIKE?
• It’s customer centric! Consumers want convenience. Delivery providers offer International services, Nominated Days, Timed services, Express services, Parcel Shops and Lockers. Do you?
• Our GFS product enables you to offer these to your website with just one implementation. Gain access to services not readily available on the market. We have over 40,000 collection locations in the UK & Europe.
WHAT DOES A GOOD CHECKOUT LOOK LIKE?
• Unified, reflects your brand
• Logical flow with minimal clicks/taps
• Mobile friendly. We are officially mobile with 2015 seeing the tipping point with over 50% of transactions occurring on mobile
• Leaves no question unanswered. i.e. ‘standard’ delivery means what? When will it arrive, 3-5 days?
The consumer is left wondering ‘what are my delivery options’
This scenario creates a high probability to abandon the basket
Delivery services and options are exposed before the need to sign in.
Further opportunity to add Click & Collect and premium services.
Recreo.co.uk
• Immediate 30% increase in orders
• 30% of all delivery choices are alternate!
CASE STUDY
KEY TAKEAWAYS
•Give your customers choice, and control. We’ve learnt that offering delivery options on a slick checkout is vital to increase conversion.
•Maximise convenience, maximise sales. (& maximise margin through carriage)
• Try it for yourself - Register for a FREE trial of GFS Checkout
•Measure your success!
Appendix•What is Click & Collect
•More about the GFS services available
WHAT IS CLICK & COLLECT?
• Collection points where parcels can be sent or returned
• Networks consist of Corner shops, Dedicated Parcel shops, Secure Lockers, Retailer own premises, Business Parks, and Post Offices
• Major Players include
• Collect + with 5,800+ UK points newsagents, convenience stores, supermarkets & petrol stations
• Hermes Parcel Shops with 3,000+ locations in the UK and 14,000 throughout Europe
• DPD Pickup with 2,000+ locations including Halfords and other retailers on business parks
• Doddle 40+ locations close to Railway stations
• InPost Smart Locker technology, large European footprint
• UPS Access Point 1,500+ locations in the UK & 6,500+ in Europe – convenience stores & petrol stations
• Royal Mail Local Collect 10,500 UK Post office locations
CLICK & COLLECT PROVIDERS ON GFS CHECKOUT
Coming Soon!• UPS Access Point
• Royal Mail Local Collect
• Spring Global Mail
• Nightline Parcel Motel
ACCESS SERVICES FROM MAJOR CARRIERS
GFS CHECKOUT• Management Portal - No developer
required to make simple changes
• Rules Engine
• Set Pricing
Who’s talking?Deepak Goyal
ONLINE SELLER UKTIPS FOR SELLING INTO THE USA
Currencies Direct | All rights reserved 2014 © 2
E-tailingLet’s talk
TO HELP YOU
CREATEAND MAINTAIN AGILE
GROWTHINTERNATIONALLY
Reduce the cost of imported stock
Increase profits when using international marketplaces
Efficient use of foreign exchange tools to protect your profit
Currencies Direct | All rights reserved 2014 © 3
E-tailingLet’s talk
Trade volumesHOW EVERYDAY CURRENCY MOVEMENT IMPACTS ONLINE SELLERS
in overseas sales$10,000
Jan 11th 2016£6,885
Dec 11th 2015£6,590
£295 Better off
Currencies Direct | All rights reserved 2014 © 4
Reduce the cost of imported stock
E-tailingLet’s talk
Circa 7.5% change
ORDER PLACED
PAYMENT DUE
Currencies Direct | All rights reserved 2014 © 5
Reduce the cost of imported stock
E-tailingLet’s talk
Small variance but lots of movement in between
Currencies Direct | All rights reserved 2014 © 6
Reduce the cost of imported stock from overseas
E-tailingLet’s talk
$100 1.5000
GBP/USDexchange rate
£66.66
Purchase price
Cost price in GBP
1.5400 £64.93
Cost price reduced by 2.6%
ENSURE YOU ACHIEVE THE BEST EXCHANGE RATE FOR OVERSEAS STOCK PURCHASES TO LOWER YOUR INPUT COSTS
Currencies Direct | All rights reserved 2014 © 7
Reduce the cost of imported stock from overseas
E-tailingLet’s talk
ENSURE YOU ACHIEVE THE BEST EXCHANGE RATE FOR OVERSEAS STOCK PURCHASES TO LOWER YOUR INPUT COSTS
How?
1. Use a wholesale/specialist fx broker to send supplier payments
2. Trade more – larger volumes give you more negotiating power
3. Wait for the market to move into your favour
Currencies Direct | All rights reserved 2014 © 8
Control costs when selling on internati nal marketplaces
E-tailingLet’s talk
Sales proceeds held in source currency (Seller Central)
Amazon Currency Converter for Sellers (ACCS) charges up to 4% of your international revenue
Proceeds converted into your home currency
Currencies Direct | All rights reserved 2014 ©
Increase your revenues from internati nal marketplaces
9
E-tailingLet’s talk
Payments go to your Collection Account
You save up to 3% on your international sales
COMPARED TO ONLINE MARKETPLACES YOU CAN SAVE UP TO 3% OF THE TOTAL SALES VALUE ON CURRENCY CONVERSION BY USING AN E-TAILER COLLECTION ACCOUNT
Currencies Direct | All rights reserved 2014 ©
E-tailingLet’s talk
Efficient use of foreign exchange
1.5200
USE A SPECIALIST SERVICE AND TOOLS TO PROTECT YOURSELF FROM MOVING EXCHANGE RATES
Keep more of your sales profit
Currencies Direct | All rights reserved 2014 © 11
E-tailingLet’s talk
$100 1.5200
GBP/USDexchange rate
£65.79
Purchase price
Cost price in GBP
Currencies Direct | All rights reserved 2014 ©
E-tailingLet’s talk
Efficient use of foreign exchange
1.5200
USE A SPECIALIST SERVICE AND TOOLS TO PROTECT YOURSELF FROM MOVING EXCHANGE RATES
Keep more of your sales profit
1.4525
Currencies Direct | All rights reserved 2014 © 13
E-tailingLet’s talk
$100 1.5200
GBP/USDexchange rate
£65.79
Purchase price
Cost price in GBP
1.4525 £68.85
Currencies Direct | All rights reserved 2014 © 14
E-tailingLet’s talk
Is there a way to keep exchange rates steady during my buying/selling cycle??
Currencies Direct | All rights reserved 2014 © 15
E-tailingLet’s talk
How do forward contracts work?
Tell us how much you need to
protect and for how long
We will give you an exchange rate
quote
To buy the contract:
Pay a 10% deposit or use a credit
limit
Tell us who you need to pay and
send us settlement
USE FORWARD CONTRACTS TO PROTECT YOURSELF FROM MOVING EXCHANGE RATES OVER A PERIOD OF TIME
Keep more of your sales profit
Currencies Direct | All rights reserved 2014 © 16
Other useful tips for selling into the USA
E-tailingLet’s talk
Understand the local tax norms and laws
• Non US taxpayers liable as “professional sellers” or if they operate as individuals and have more than 50 transactions annually
• Marketplaces may or may not be able to collect sales tax (vat) on your behalf (may depend on whether you have VAT registration in the UK)
• Sales tax “nexus” – differs from state to state
• Get an expert – we can recommend one of three tax partners to help
ENSURE YOU MANAGE YOUR TAX OBLIGATIONS IN ADVANCE & BUILD THEM INTO YOUR CALCULATIONS
Currencies Direct | All rights reserved 2014 © 17
E-tailingLet’s talk
TOP TIPS SUMMARY
Currencies Direct | All rights reserved 2014 © 18
E-tailingLet’s talk
TRUSTED BY OVER
100,000 CLIENTS AND AUTHORISED BY THE FINANCIAL CONDUCT AUTHORITY
20 YEARS EXPERIENCEEstablished since 1996, market leader in foreign exchange services for online retailers
$5.2BN TURNOVERE-tailer overseas bank accounts in multiple countries and currencies
OVER 2500
registered online sellers using our accounts in USA, UK and EUROPE
Currencies Direct | All rights reserved 2014 © 19
Thank you for listening.www.currenciesdirect.com/etailers
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
The German E-Commerce Market
A little insight
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Topics 1. Stats and Numbers 2. Marketplaces 3. Competition 4. Payment 5. Logistics 6. Languages 7. Returns 8. Recommendation for the Market entry
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Stats and Numbers
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
TOP 3 in Europe
1. United Kingdom 2. Germany 3. France
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Turnover compared
0 20 40 60 80
DE
UK
2015
2014
2013
in bn £
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Marketplaces
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Marketplaces
• Strongest Marketplaces: ebay and Amazon
• Hood.de, hitmeister.de • Different requirements
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Competition
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Competition
• 25.000+ Online Sellers • Marketplaces as competitor
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Payment
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Payment
• Fast and secure • After delivery
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Logistics
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Logistics
• Two day delivery as economy • Free shipping preferred
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Language
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Language
• Highly advanced market • Native language preferred
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Returns
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Returns
• „World Champions“ in returns • Worst in the fashion vertical
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Recommendation
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
My recommendation
• Do your research • Start small • Use already available resources
© 2015plentymarkets Ltd | The German E-Commerce market – a little insight
Vielen Dank! Thank you for your attention!
Did you find this event useful ?Please write your testimonials.
We have planned series of training.
Saturday, 19th March
Thursday, 26th May
Thanks !Everyone for your support.
Contact:
Prabhat Shah@OnlineSellerUKEmail: [email protected]: 029 2236 2596 Mobile: 0751 88 39629www.onlineselleruk.com