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Introduction - Me Tom Buckland

SEO for about 5 years

GhostMarketing.co.uk

SEOOasis.co.uk – My Blog

Contact information in final slide

Relaxed individual

Warning: I like puns.

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What the Hell is Local SEO? Allowing People to find you in your city/town

Niche and Location Specific

Specific ranking aims

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Why and Who? Physical Premise

Restricted Locational target audience

Who should you target?

Residents

Tourists/Visitors

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HOW? Enough Why and more HOW.

KEYWORDS Don’t be that guy

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How (Part 2)Metrics – Rankings isn’t everything

Audience – 1 Targeted lead is better than 10000 views

Conversions – What is it currently? How can you improve?

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Myths You can rank by being good/relevant/without actually doing any SEO.

SEO is free/cheap/easy

Social signals have no DIRECT SEO benefit

Thousands of Myths – Ask me at the end if you have any questions!

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The Method – Part 1 – On page

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Checklist:1. URL – Keyword in your URL. Exmaple: Bobthebuilder.co.uk/builder-in-

London 2. Title – Start Title with Main Keyword: “Builders in London | Bob the

Builder’s building consultancy based in Hackney London”…...Etc3. H1 – Remember to put title in H1 tags if not automatically done4. Image or Video– Put a relevant image or video on your site if possible5. Alt tags – Keyword in image or video title and alt tags6. Link Out – To an authority site7. The rest – Site load speed, social share buttons, reduce bounce rate, long

tail keywords and descriptive long content (1000 words+)

The Method – Part 2 – NAPs My opinion – The most important ranking factor

A NAP is a citation where the following information is present:

N – Name (Business’s name)

A – Address (Business address)

P – Phone (Contact number)

Ensure all your citations look the same and Don’t have small variations such as: ST. vs Street

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NAPs – Continued Also great to get in your: Website

Logo

Industry / Keywords

Pictures

Reviews

Social accounts

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Before we go any further: Take a minute to think of 3 sites

you could get a NAP from?

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NAP

Why NAPs rock?2 main reasons: 1.) Huge ranking factor for local seo

2.) They rank on their own for your industry term: This was the number one result (under maps listings for “Plumbers in Cardiff”)

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The Method – Part 3 – LinksLinks – The power behind an SEO campaign. (A link from a different website back to yours)

Just look for relevant links, few ideas:

Forums, but don’t spam

Directories

Press releases – Where relevant

Buy links – Be so careful….

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The Method – Part 4 – The Rest The Remaining factors account for around 20%: Social Signals

Site health – Site speed, bounce rates, HTTPS etc

Users personalisation – Previously visited sites etc

GEO settings – Location of search

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It must be true because I have a pie chart!!

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The Method – Part 5 – Google Plus Sign up for an account, list and verify your business

Use the page frequently-ish (I know its painful)

Get a few links into your Google+ page and it will increase in the search engines itself.

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WarningsBe careful of:

1.) Duplicate Content

2.) Over Optimisation: ◦ ““Bob the Builder – Builder in London” is a lot better than “Builder, Bob, Bob is a builder in London, he’s the top builder in London”.

No just no. Look natural.

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The End. Thanks for watching!

SEO Packages

tom@ghostmarketing.co.uk

Twitter: @theseoasis

Blog: www.seooasis.co.uk

Speaking events: www.ghostmarketing.co.uk/speaking

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