© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443

1

Issues Solution Trim Transform Transition Conclusion

Key Issues

Spread Thinly Among Products

Low Brand Equity and Reliability Poor Functionality

© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443

2

Triple T Plan

Trim Product Offering

Transform Live It to be Org Focused

Transition to Living Resume

Issues Solution Trim Transform Transition Conclusion

© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443

3

Triple T Plan

Trim Product Offering

Transform Live It to be Org Focused

Transition to Living Resume

Issues Solution Trim Transform Transition Conclusion

© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443

4

Trim Product Offering

SaaS Platform for Student Org Attendance

Management and Analytics

Issues Solution Trim Transform Transition Conclusion

© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443

5

Triple T Plan

Trim Product Offering

Transform Live It to be Org Focused

Transition to Living Resume

Issues Solution Trim Transform Transition Conclusion

© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443

6

Product

SaaS platform for student organizations where they can easily manage org attendance combined with analytics

of members and event popularity.

Issues Solution Trim Transform Transition Conclusion

© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443

7

Product: Dashboard Goal: Serve as a platform for student executive board members to track member attendance at events and provide organization analytics

Exec board member signs up for Live It

A4C59MW2

Dashboard provides unique org code

Exec board emails members with app download and code

Admins tag events as “open” or “closed”

Member attendance is now tracked under a

member’s tab

Issues Solution Trim Transform Transition Conclusion

© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443

8

Product: Mobile Application Goal: Serve as a notification system to remind students of upcoming events and track attendance, and increase awareness of other events.

Student org makes decision to use Live It

A4C59MW2

Student enters unique org code

Student scans exec-provided QR code at

meeting to sign in

Admins tag events as “open” or “closed”

Admin tags event as “meeting”,

“professional”, etc.

Issues Solution Trim Transform Transition Conclusion

© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443

9

Product: Freemium & Premium Pricing

Freemium Live It Premium Live It •  Ability to add events with push

notifications•  Number of people who attended the

event or meeting•  Who attended the event•  Individual insights into which members

attended what events•  Total number of organization members•  Member contact information (e.g.

name, email, major, graduation year, phone)

•  Member leaderboard•  Event or meeting insights (popularity)•  Aggregated member information•  Most popular major•  Graduation year•  Popularity of events/meetings by major,

grad year•  On Platform Suggestions:

•  Consider making general body meetings open

•  Provide incentive for top students on leaderboard

Issues Solution Trim Transform Transition Conclusion

© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443

10

Triple T Plan

Trim Product Offering

Transform Live It to be Org Focused

Transition to Living Resume

Issues Solution Trim Transform Transition Conclusion

© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443

11

Transition

Live It

Dashboard

Mobile Student Orgs

Living Resume Corporate Recruiters

5000 Users

1000 Sessions/Week

Developer Resources

2-4% Paid Conversion

Issues Solution Trim Transform Transition Conclusion

© 2015 Penn State Consulting Group LLP, a Pennsylvania limited liability partnership and the U.S. member firm of the PSUCG network of independent member firms affiliated with PSUCG International Cooperative (“PSUCG International”), a Swiss entity. All rights reserved. NDPPS 304443

12

Conclusion

Trim Product Offering

Transform Live It to be Org Focused

Transition to Living Resume

Allows a strict focus on scalable SaaS play

Gives a direct value-add to orgs to attract

users

Refocus dev. resources only after reaching key metrics

Issues Solution Trim Transform Transition Conclusion

PENN STATE CONSULTINGGROUP

© 2015 PSCG LLP, a Delaware limited liability partnership and the U.S. member firm of the PSCG network of independent member firms affiliated with PSCG International Cooperative (“PSCG International”), a Swiss entity. All rights reserved. NDPPS 304443

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