This case study shows how Beeby Clark+Meyler helped GE create an effective communication platform to showcase & celebrate the global HealthAhead initiative across various regions. Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. For more information, contact Stuart Meyler, Principal [email protected], 203.653.7950 Visit: BeebyClarkMeyler.com Follow: @gobcm
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1. GE HealthAhead LiveInternal"
2. BeebyClarkMeyler.com | @GoBCM" GE corporate needed an
effective communication platform to showcase & celebrate the
global HealthAhead initiative across various regions." Celebrate
GEs HealthAhead Day and facilitate communication in regional
languages between employees in a region on local HealthAhead
initiatives." The goal: Promote health & wellness among global
employee base and share examples of the GE global HealthAhead
initiatives around the world."
3. BeebyClarkMeyler.com | @GoBCM"Engage regional employees in
aconversation led by local teamHealthAhead leaders in their
regionallanguage "Concept: Design and build a platform tostream
regional on demand video atregular intervals across a 24hr
periodmoving east to west across a dozencountries spanning half a
dozenlanguages. "
4. BeebyClarkMeyler.com | @GoBCM" Conducted live regional
language Healthcare conversations led by regional Healthcare
leaders." Live attendees had the opportunity to join in the
conversation and also provide real time feedback on key Healthcare
issues being discussed in the region." The live communication
platform was promoted to global employee base through internal
email communication and intranet communications." Multiple email
reminders were sent to all attendees before and during the day of
the event to tune in live."
5. BeebyClarkMeyler.com | @GoBCM" Over 7,000 global GE
employees attended the HealthAhead day communications event across
multiple global time zones celebrating & showcasing Healthcare
initiatives in their regions." Engagement Metrics:" 800+ comments
posted by regional attendees in their local language" Over 1,000 on
demand HealthAhead videos downloaded by GE employees" 20% attendees
engaged in polling on Healthcare initiatives in their region"
6. BeebyClarkMeyler.com | @GoBCM"Beeby Clark+Meyler is an
award-winning interactive agency focused oninnovation in media. By
this we mean the creation of new and more effectivemarketing based
on the consumers evolving interaction with, andconsumption of,
media. "We design highly productive marketing programs that
leverage todays mostengaging digital media technologies to enable
more brand engagement,awareness and sales. "For more information,
contact Stuart Meyler, Principal"[email protected],
203.653.7950""Visit: BeebyClarkMeyler.com"Follow: @gobcm"
