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This Linked In presentation for beginners explains what Linked In is and provides some background information to the social network. It will help professionals understand the extent of what can be done on Linked In, understand why it is important and help individuals decide if Linked In is a suitable social network for them.
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For Beginners
Is
not just a glorified online C.V or another
social media site?
What is………..
Is…
The World’s Largest Professional Network
Perhaps your most important social media channel.
An opportunity to create a dynamic, highly visible online profile…….. + more
• Gain Connections with other professionals
• Research and generate leads
• Status Updates – sync with Twitter
• Gain and show recommendations
• Gain Introductions
• Source and join groups
• Recruit
What can I do on ….
Why do I need to be on …….
?
“If you want to want to hang out with the big players – a place where connections are made, leads are generated and deals are done – then you need to spend more of your time on Linked In”
Lewis HowesAuthor of LinkedWorking
?
Facts and Figures
120 MILLION
PROFESSIONALS WORLDWIDE
Not just another social media site……..
Credits: Amodiovalerio Verde
SENIORITY WORLDWIDE
Signing Up
Do’s and Don’ts
Your Profile
Your Profile
Must be you and must be public
Add current and past positions
Add Links to sites and visa-versa
Add specialities / skills
Make it social – add Twitter, blogs
Work in Progress!
Your Connections
Your aim is to source and add appropriate and relevant contacts.
Your Connections
Quality not Quantity
You need to try to add people who know and trust you
Start with people you have worked with!
Aim for decision-makers within target sectors
What about fellow members of professional organisations?
People you have met at trade fairs and networking events?
Recommendations
Recommendations are references that appear on your profile. Great way to add credibility!
Groups
Linked In Groups: Private forums centred around a common theme or area – e.g CIPR, World Tourism Network
Tips:
Start with 2-3 industry or professional groups that are relevant to you
Follow and interact with other members
Look for business opportunities through groups
Groups
Final Thoughts and Advice
Decide if
Is the social media channel for you - if so, really use it!
Don’t use
As a sales promotion or spamming tool!
Create a great
Profile.
Make it social – interact with people!
www.linkedin.com/in/paulmcgarrity
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