Linked in 201: Advanced LinkedIn Techniques

LinkedIn 201

Advanced LinkedIn Techniques

presented by Kate Koziol, K Squared Communications, Inc.

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What You Will Learn

Expanding your networkChoosing what discussions to participate inFinding the right group to joinStarting a discussion


What You Will Learn:

Creating a groupBrowsing and adding eventsSeeking recommendationsAdding applications to your profileCreating a company profile


Growth of LinkedInLinkedIn was formed May 200375+ million membersMembers in 200 countries, 7 continentsA new member joins approx. every second


Why Use LinkedIn?

Find potential clientsJob opportunitiesPost job listingsFind former employeesFind service providers


Why Use LinkedIn?

Easier communication with people of all companiesAll Fortune 1000 companies have a C-level executive on LinkedIn

Mary Erlain, Peak Marking and Sales


Real World Examples of Value

Find business advisorsLen Bland, Concept Equity Group

Rekindling old contactsOn the hunt for Patheo


Google It

Important to be reachable through various channelsSocial networks are crowding other content off top spotsKeywords for search engines



Connecting

Easy to get introduction to other professionals through contacts you already have

Introductions

Status Update Questions


Network Questions

From “More” tab, select “Answers”

GroupsIndividuals sharing similar career goalsCreate your own group

Finding The Right Group

Read the summariesSee who in your network is in the groupWhat is your objective?



Group Discussions

Group Discussions

Don’t post on first dayLimit commentsDon’t talk politicsBusiness networking- not facebook


Group Discussions

Don’t solicit business.Respond formally if protocol in question is.Ask intelligent questions.Be informative, don’t push sales.


Starting Discussions

Ask within a group


Create A Group

Group Profile

Group Invitations


Group Discussions


Managing a Group

Share linksStart quality discussionsWatch for spammersBe participatory and responsive


Search


Search for Company NameEnter company name in top right corner



Search Results


Events

Events


Events


Seeking Recommendations


How NOT To Seek Recommendations


Link or NOT to Link?

Person unknown to you – asks to link – what do you do?Determine their motive.Some personal networks are highly valued and should not be given away for free.


Dos and Don’ts of LinkedIn

DO check account frequently.DO provide value. DO fill out your profile 100%.DO be aware of your paper trail.


Dos and Don’ts of LinkedIn

DON’T mass mail.DON’T ask for recommendations from people you don’t really know.DON’T spam.DON’T sell too soon.


Applications

Applications

Add LinkedIn’s Mobile Application to stay connected on-the-go.Post links on profile to other pages


Applications

Connects contacts across LinkedIn, Facebook, Twitter, MySpace, etc.


Applications

LinkedIn Outlook Toolbar

LinkedIn for Outlook

LinkedIn for Outlook

The Information Web

Reputation managementWhat do former employees say about a company (or your company) in LinkedIn?No gatekeepersSigning up for premium membership



Premium Membership

InMail –No introduction or contact information required. 50% of users expense LinkedIn premium account to their business.


Job Seeker Premium

Create A Company Profile

Create A Company Profile

Companies can brand themselvesOne company message



Company Profile

Resources

http://learn.linkedin.com/

http://www.executivesguide-linkedin.com/


http://learn.linkedin.com/



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Questions?

Kate Koziol773 774 7847

[email protected] www.ksqrd.com


mailto:[email protected]

http://www.ksqrd.com/