A new service designed to deliver effective customer engagement

Q. Where will Lexden

add value to your customer engagement activities?

For more information on how BootCamp could work for your customer engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.

A. We will ensure all your communications are structured so that they engage customers to activate the revenue streams the product

and pricing teams need them to.

A. We can tell you what really makes your customers ‘tick’ and how to leverage this insight to steal share & increase customer loyalty levels.

A. We will Increase brand consideration levels significantly by making small adjustments to

your customer journey experience.

P LU S M U C H , M U C H M O R E

For more information on how BootCamp could work for your customer engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.

Boot Camp provides an independent strategic marketing

review & improve service.

We work with you & your agencies to improve the performance of

your customer engagement levels.

For more information on how BootCamp could work for your customer engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.

How our clients have benefited from ‘Boot Camp’

3. Identified array of new initiatives by analysing & optimising existing customer insight

| Category defining improvement to the most powerful customer segmentation in the UK.

1. Stopped UK bank wasting millions | We Identified a serious customer ‘drop out’ point

causing the slow adoption of a new technology for a top four bank. Previous salvage efforts

included a £4m brand activation programme. Our £0.03p solution proved more successful.

2. Poor acquisition results puzzle solved | Whilst reviewing the customer journey map for a

major retail bank, we identified the communications were not aligned to the commercial

drivers of the product and there appeared to be no acquisition activity in place. This had been

masked from the business because of the way the data reporting was structured.

For more information on how BootCamp could work for your customer engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.

LEXDEN’s BOOT CAMP APPROACH

For more information on how BootCamp could work for your customer engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.

For more information on how BootCamp could work for your customer engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.

Each module unpacks to provide a recognised structure, sound methodology and reporting presentation

• We can identify the untapped potential for your business from existing customer insight Customer Insight Review

• We will ensure your Marcomms are contributing fully towards customer engagement & the bottom line objectives In-shape Communications

• We will ensure all levels of your brand activation is effectively aligned to your business and brand objectives The Brand Activation Diet

• We will Identify your customer’s emotional states across the purchase journey & show disconnect with your approach Engagement Mapping

• We can interpret your customer insight can be utilised to solve strategic challenges/opportunities facing your organisation Insight Translation

• We can identify the ‘biting point’ at which prospects will switch from another brand to yours The Weak Spot Challenge

• We can develop an emotional driver data bank by segment which we interpret in to usable business language What makes them tick?

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For more information on how BootCamp could work for your Voice of Customer engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.

Customer journey map output highlighting, by element & journey stage, underperformance against key drivers of business success

Utilising existing insight to create new marketing activity supported by compelling evidence to bring it to life within the business

5 . I n s i g h t T r a n s l a t i o n

2 . I n - s h a p e C o m m u n i c a t i o n s

For more information on how BootCamp could work for your Voice of Customer engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.

Example BootCamp output

Lexden work with major brands to arrive at positioning, create

propositions and improve customer engagement which

their customers value.

U N O R D I N A R Y

THINKING

&

OUR APPROACH

For more information on how BootCamp could work for your Voice of Customer engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.