Let the students do the talking…

Alison Wildish

Edge Hill University

Tags: iwmw2007

- The changing role of a Web Manager- Edge Hill University - Where I’m coming from- The changing web- Yesterday: Where we were at Edge Hill- Today: Where we are- Tomorrow: Where we are going- What will the future hold? - Questions

Contents…

- IWMW 2001 – People…HTML, Accessibility, Content Management…

- IWMW 2003 - Semantic web

The changing role of a Web Manager

Wikis

Blogs

Widgets

- Established in 1885 (Teacher Training, University College)

- University title in 2006

- Size: 8160 FTEs

- Located in Ormskirk ?!

- Substantial investment in Marketing…

Edge Hill University: In context

Me and my role

Worn all hats: Designer (marketing), then developer (techy), manager (bureaucracy!)

(Informal) hybrid role – IT Services / Corporate Marketing

Committees: Information Strategy, Marketing & Recruitment plus IT Services and Marketing Management Groups

Manage all Web Services except VLE

MarketingProspective students; Enquirers and applicants

(PR) Stakeholders

Different angles

Academic

Teaching and Learning

IT (Services)Current students and staff

Easy access to information/services, communicate messages, support and retain

- The wider web: word of mouth (user reviews), feeds - More collaborative tools – more people have their say- The pro-am culture… everyone is an expert- Prosumer- What is a trusted source?- Informal

The changing web

Alison is…

taking a moment to

compose her thoughts…

Updated seconds ago

- Social networking (Facebook, MySpace, Bebo) 98% of EHU students

- Young people prefer use IM than email25% take up of email at EHU

- Feeds everywhere - Personalised homepages back to the portal- Blogging- No real sense of privacy / protection of identity

The changing web: trends

The changing web: trends

“I want it that way”

User choice is everything, I want to choose what

I want to see and how I see it

The changing web: trends

“Everything you cando I can do better”

Everything you provide I can (usually!) get for free

“100 MB inbox?! I can get twenty times that for

free…

and it always works!”

The changing web: trends

“I will speak as I find”I can say whatever they want; anytime, anyplace, anywhere

Edge Hill University is in the middle of nowhere, has p*ss poor student nightlife and is full of arrogant d*ckheads

The changing web: trends

A Universityresponse…

The changing web: trends

Be afraid, be very afraid…

The changing web: trends

Embrace it!

The changing web: trends

Why do we need to worryif the experience

matches the reality?

People have bad daysPeople swear

It’s not for everyone

The changing web: trends

POSITIVESnegatives

An opportunitynot a threat!

The changing web: trends

Web 1.0

FORMAL

Managed

‘Corporate’

Prospective students, sell, prospective students,prospective students…

“Send it to us… we’ll put in on the intranet”

“We’ll send an email out to the students”

The changing web: trends

We ‘got with theprogramme’

The changing web: trends

The changing web: trends

The changing web: trends

Where we are going…

blogs.edgehill.ac.uk

They don’t use our stuff

so…

we’ll integrate with their stuff

(My vision of) the future…

university.ac.uk

Info from:-UCAS- TQI- NSS (monthly not annually)- Alumni reviews (graduate prospects)-General comments

whatuni.co.uk

facebook.com

(General) prospective student

edgehill.ac.uk

Info from:

- Community- Updates (subscription)

(Serious) prospective student / applicant

(My vision of) the future…

Core student ID

Student

UK Federated Access

Everything I have said is gospel because I’ve

published it on my blog!

Alison is…

glad that’s over with!

Updated seconds ago

Thank you…

Any questions?

Alison Wildish

Head of Web Services

Edge Hill University

blogs.edgehill.ac.uk/webservicesTags: iwmw2007