Lecture johanna bluemink_2013-04-12

© BusinessKitchen 2012

Productising Educational Projects

12.4.2012Johanna Bluemink


•entrepreneurship center of the University of Oulu and the Oulu University of Applied Sciences•co-working and open innovation space in the city center•a hub and access point between universities and companies

What is Business Kitchen?


Case example: NoviCraft


Case example: Discendum


Case example: Finnish School to Saudi-Arabia


How does educational background relate to business?

Challenges• Lack of examples in entrepreneurship in

the field of education• Turning ”soft” knowhow into euros• Lack of business education and knowledge• Lack of courage and desire?• Lack of contacts/networks to experts from

other fields of expertise?• Externalising the importance of

educational knowhow = productising

Benefits• Hard business contains finally ”soft”

measures (engagement, motivation, teamwork…)

• Knowledge-construction is in the heart of all new business

• Social interaction & shared solution building is the key to success in any area

• Learning skills are the core to renewal in any area

• Pedagogical skills are useful in many contexts


Group assignment

•Apply A NABC A – model to your group assignment that you have been working during this course•Prepare ”a pitch” of your expertise and service/product that you are providing to your ”customer”•Remember to be as brief as possible and look at everything from your customer’s point of view!•Get ready to let the others hear your case – Focus on the positive side!


CONTACT:

Johanna Bluemink [email protected]

Business Kitchen, Torikatu 23, 4th Floor, 90100 Oulu

www.businesskitchen.fi

Just cook it!