Lean StartupIntroduction

Ujjwal TrivediAnthony FernandezSudhama Bhatia

What customer wants?He doesn’t know

He can’t tell you

You are not the customer = You don’t know either

Build-Measure-Learn

Validating a GYM idea

Validating a GYM idea

How to find out?Talk to people!

- F2F- Video call- Phone- Email

No Surveys Please.

PrepareIdentify the potential users - where they are, referrals, meetups, linkedin

Prepare a script

Prepare with an Observer/Notes buddy

Rehearse with a mentor

Set Targets

Don’ts Don’t ask What they want?

Don’t make them speculate

Don’t ask objective (Yes/No) questions

Don’t pitch your idea/thoughts

Don’t bias/lead their answers

What to ask?Look for stories…

- What they do (relevant to your target problem)- How do they do it?- Why they do it this way?- Where do they look for a solution?

LISTEN! OBSERVE! Take Notes!

Double check

ObserveCount the passes.

https://www.youtube.com/v/xAFfYLR_IRY?end=33

Understand Problem TypeLatent

Passive

Active

Urgent

Solution TypeHate it

Don’t care

Nice to have

Must have

Thanks

Idea has no value

I am not the customer