LEAD Houston Social Media 101

© Constant Contact 2014

Social Media 101

The Basics of Social Media

#ctctsocial @constantcontact

We Coach The Pros

Sandra Flores

[email protected]

facebook.com/wecoachthepros

@wecoachthepros

www.WeCoachThePros.com

4

You are not alone

of small businesses 54%

of nonprofits57%

Source: Constant Contact NonprofitPulse Survey

Source: Constant Contact Small Business Survey

need help with social media marketing.

need help with social media marketing.

5

Concerns?

I’ll never have millions of fans.

Social media looks really interesting,

BUT…

I don’t know what to say on social media.

Using new marketing tools

sound great, BUT…

I’ll never have a dedicated staff to do it right.

Reading what’s being said sounds

useful, BUT…

I just don’t have the time to stay current.

I hear about new tools and networks every day, BUT…

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Then vs. nowSocial media marketing for small businesses

source: Constant Contact Small Businesses Then & Now study

10%

2008

% of small businesses using social media marketing

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Then vs. nowSocial media marketing for small businesses

source: Constant Contact Small Businesses Then & Now study

87%

2013

% of small businesses using social media marketing

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What you do have is powerful

#ctctsocial @constantcontact

Loyal, happy customers

An excellent experience

Interesting and important things to say!

9

Agenda

Why use social media?

The top 5 social networks

What do I say? When do I say it?


Your competitors are social

Nonprofit

93%

Source: Nonprofit Social Networking Benchmark Report

86%

B2C

Source: Uberflip

87%

B2B

Source: Clearpoint Agency


It influences decisions

55%

Source: Fedelta

share purchases on social networks

68%

Source: MDG Advertising

learn more about a charity if they see a friend posting about it

74%

rely on social networks to guide purchase decisions

Source: Fedelta

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ENTICE to stay in touch

ENGAGEPeople

Engagement drives SOCIAL

VISIBILITY

Provide a “Wow!”EXPERIENCE

Why use social media? | Top social networks | What do I say?| Get started today

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Top 5 social networks

Which social media? The top networks

Facebook TwitterLinkedIn

Google+Instagram

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Facebook

All

Primary Audience

Useful, interesting, informative

content

Looking For

Sharing text, photos, videos and

reaching a large audience

Best For

B2B, B2C, nonprofit

Used By

18


Linkedin

Business

Primary Audience

Industry news, tips, solutions

Looking For

Sharing thought leadership

Best For

Mostly B2B

Used By

19


Twitter

Young adults

Primary Audience

News, brand updates, trends

Looking For

Sharing news, and original and

curated content

Best For

B2C, nonprofit

Used By

21


Instagram

Young Adults

Primary Audience

Photos of People & Products

Looking For

Sharing visual content for products,

adding links to website, blog

Best For

B2C

Used By

22


Google+

Men, students, software developers

Primary Audience

Links, photos, video, news, blog

posts

Looking For

Increasing your searchability and

expertise

Best For

B2B, B2C, nonprofit

Used By

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Facebook LinkedIn Twitter Pinterest Instagram Google+

AllBusiness

FocusedAll

Mostly

Women

Young

Adults

Mostly Men

IT & Mktg

Sharing,

text, photos

& links

Sharing

news,

product info,

testimonials

Sharing text,

news,

photos &

links

“Pinning”

photos,

videos &

images

Photos

of people

& Products

Sharing,

text, photos

& links

Engage

Increase

Visibility

Large

Audience

Thought

leadership;

Groups

and

Comments

Retweets,

Influencers

&

Reputation

Building

Sharing

products,

how-to/tips,

e-books,

Ideas

Link to

products or

website,

Likes &

Comments

Better SEO

& Reputation

Building

Why use social media? | Top 5 social networks |

What do I say? | Get started today

What do I say?

What do I say?

Get likes, shares, comments

Entertain, invite conversation, ask questions, images & video

50%

Be useful & informativeIndustry info, hints + tips,

curate content30%

About your businessCalls to action, not “buy now” 20%

What do I say?

What do I say?

50%Entertain, invite conversation,

ask questions, images & video

30%Industry info, hints & tips,

curate content

What do I say?

What do I say?

What do I say?

What do I say?

20%Calls to action,

not “buy now”

What do I say?

Content ideas

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What’s new at your business/organization?

What did you do recently to help someone achieve success?

What advice have people been asking you for lately?

3 questions to ask

Why use social media? | Top 5 social networks |

What do I say?

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Know What do I say? 50%-30%-20% Rule

1What’s something you could share this week that’s entertaining and invites conversation (50%)?

2What’s something you could share this week that’sabout your industry, hints or tips, or is curated (30%)?

3What’s something you could share this weekabout your business but is not about “buy now” (20%)?

One week of Facebook posts

Friday

Time: noon

Fun fact!

Monday

Time: morning

Monday

motivation

quote

Tuesday

Time: noon

Did you

know?

OR

Check out

these tips

Wednesday

Time: morning

Fill in the

blank

Thursday

Time: afternoon

Having a

sale this

weekend!

Glass of wine(celebrate!)

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Get More Followers

Follow your best customers & Engage them

Add Social Links to Everything

Your Email Signature

All Marketing Campaigns

Deals & Special Offers

Again, make it easy to share

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Summary

Decide which Social Sites are right for you

Just beginning? Choose 1 and conquer

Schedule out your posts, plan weekly

20 minutes, 3-5 times a week

Make it easy for people to find & friend you

Consider running a social campaign

I love to provide a 10minute education segment for your LEAD group.

Sign up sheet to discuss date and topic of choice

Save My Contact:Direct: 832-289-4465

Email:[email protected]:www.WeCoachThePros.com

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