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About BeCommerce
BeCommerce is the Belgian association for companies active in
distance selling focusing on e-commerce. With its knowledge
center and Label certification for e-commerce sites,
BeCommerce encourages the further growth of the eCommerce
sector and the strengthening of consumer confidence.
BeCommerce: 400+ members = 80% of the market
About BeCommerce
BeCommerce: 70+ Business Partners
About BeCommerce
Patricia Ceysens
President Board of Directors
BeCommerce Team
Geoffroy
Bauer
Hans
Vranken
Jan
Vereecke
Augustien
Lombart
Philip
Vander
voort
Carine
MoitierPhilippe
Depautex
Jérôme
GobbessoDieter
Struye
Alvaro
Montfort
Analytical
Evangelist
Louise
Eycken
Legal
Counsel &
Label
support
Adam
Burgasov
Accountant
& Admin
Glenn
Plessers
Junior
Online
Marketing
Manager
Thierry
Vander-
meeren
Business
Develop-
ment
Manager
Carmen
Machiels
Communi
-cation
Manager
Carine
Moitier
Managing
Director
Benoit
Octave
BC
Plazza
BeCommerce Label
Online & Offline certificate
The 40 certification points for
BeCommerce Quality Label consist of:
• Eshop credentials
• Product description
• Legal information
• Order process
• Payment conditions
• Delivery methods
• Customer service
• Return policy
• Reimbursement
• Security
Certification of website
Label trustindex
The BeCommerce label currently has a brand awareness of 50%
As BeCommerce member you can also benefit from
Ecommerce Europe Trustlabel for free!
• Code of conduct
• More security
• European certification
Ecommerce Europe Trustlabel
We provide a security scan for our members
two times a year: for free!
• Part of BeCommerce label since 05/11/15
• Basic vulnerability scan to “close doors and windows”
• Executed by Forus-P (Thuiswinkel.org-partner)
• OWASP TOP 10
BeCommerce Label
security scan
• Consumers can drop in their complaints on BeCommerce
homepage and our Legal Counsel will search for a solution
• If the complaint is still not solved: BeCommerce ADR Commission
• ADR-body registers complaint, confirms reception to the claimant and checks
on completeness of the file
• ADR-body sends file to involved member
• Member provides within term fixed by ADR-body
• If member of ADR body finds this necessary: member will be invited to present
their defence in person
Alternative Dispute Resolution
BeCommerce ADR-Commission
BeCommerce offers their members also reviews
Advantages
• More turnover
• More trust
• Higher ranking in Google
• Valuable feedback
• Better positioning
Pricing
• Becommerce member:
o 12,50 euro/month
o 150 euro/year
BeCommerce Label Reviews
BeCommerce Summits
BeCommerce Cross-Border Summit #3
BeCommerce Cross-Border Summit will take place at Wordline in Evere - 17.11.2016
Belgium is one of the top EU cross-border countries, besides selling online in Belgium, many retailers also take
on the challenge to sell abroad. A good example is the Top 25 Cross-Border of the BeShopping100, which new
edition will be launched at this Summit. Furthermore several international e-commerce players will share their
knowhow on stage and the latest strategies and tips will be discussed.
BeCommerce Awards
18 May 2017
BeCommerce Awards Gala Evening 18.05.2017
• The e-commerce Event of the year gathering
350 e-commerce decision makers
12th edition in 2017!
• BeCommerce Jury & Public Awards (21)
o 13 Public Awards per sector
o 8 Jury Awards: Starter – Mobile –
Cross Border – Start-up Starter – Green – Overall Belgium –
Omni-channel – Innovation (for BP only)
BeCommerce Awards
Research & Data
- Targeting 3.000 webshops and e-commerce stakeholders
- Focus on Top 100 webshops in Belgium
& Top 25 Belgian cross-border webshops
- Selling price via beshopping.be: €39,95
Advertising BeShopping100 3rd Edition
1/1 page format: € 2.700
2/1 page format: € 3.900
17 November 2016
100
BeCommerce Market Monitor
• Provides insight into to the Belgian B2C e-commerce
market
• Aims at offering starting points for a strategic tool to
all companies and organisations that are involved in
e-commerce in Belgium
• Insights into online purchases and spendings
• Information about buyer profiles, shipping costs,
payment methods and attitudes towards online
shopping
• Research by
• Sponsors:
Figures 2015
BeCommerce
Market Monitor
--
Infographic Q2
April-June 2016
Different data sources
RETAIL PANEL
CONSUMER SCAN
PANEL
CONSUMER JURY
PANEL
CONSUMER AD HOC
RESEARCH
Demographic information
AGE
GENDER REGION
INCOMEShop the most online: 30-39
Shop the least online: 65+
Male/Female
50/50Belgium: Flanders
and Wallonia
Higher income
18 segments
ElectronicsConsumer electronics
Computers & Accessories
Household appliances
Media &
Entertainment
TravelFull service tourism
Travel & accommodations
FashionClothing
Shoes & personal lifestyle
Toys
Leisure & events
FMCGFood / Near food
Health & Beauty
Sports & recreation
Insurances
Home & Garden
Telecom
Other→ Products
→ Services
Left out of the survey
Online gaming Online gambling Returned items
Total online spendings
2,17 billion online spendings
10 % more than in Q2 -2015
Number of online purchases
19,9 million online purchases
3% growth in comparison with Q2 -2015
Price per online purchase
109 euro versus 103 euro
People shopping online
6,7 million people shopping online
0,5% more than in Q2 - 2015
Share of online spending - based on spending
Online share of products- based on spending
0,91 billion euro
Online share of services - based on spending
1,26 billion euro
Distribution of online spending per device
Laptop: 52%
Desktop: 32 %
Tablet: 9 %
Smartphone: 5%
% Online spending within product category
84%
71%
67%
44%
29%
1
2
3
4
5
Q2
84% non-packaged airline tickets and
accommodation
71% Tickets for attractions and
events
67% Package holidays
44% Media & Entertainment
29% Telecom
New in Q2: Food
• Food as one of the latest
sector to enter e-commerce
• Largest growth
• 0,4% to 1,1% 41 million
euros
Delivery costs
• Costs for delivery are going
down
• 2% 1,7%
Customer satisfaction
• 30% very satisfied
• 59% satisfied
• 1% unsatisfied
• 4% very unsatisfied
Advantages & disadvantages
• Convience of ordering at
home
• Lower price
• Time-saving
• 24h service
• Large assortment
• Comparing products
• Not able to see/feel the product
• Delivery costs
• Pre-payment
• Lack of personal contact
Adhoc Questions
Most of the recent online purchases where done on Bol.com and Amazon.
14%
12%
8%
5%
5%
3%
3%
2%
2%
2%
2%
1%
1%
1%
1%
23%
8%
6%
Bol.com
Amazon
Zalando
Colruyt
AliExpress
Coolblue
Vente – Exclusive
Vanden Borre
3Suisses
Yves Rocher
Mediamarkt
Fnac
Proximus
Orange (voorheen Mobistar)
Apple
Other
Don't know / No answer
I did not buy a physical product online
Webshop where most recent purchase was done
Source: GfK Consumer panels, respondents who bought online Q2, n = 2.951
715 respondents “Other”:
Zooplus (6%) La Redoute (2%)
Ebay (3%) Wish (2%)
Groupon (2%)
Almost half of the packages delivered by Bpost.
Who delivered the package?
Source: GfK Consumer panels, respondents who bought something in a big web shop Q1, n = 1.838
42%
18%
7%
3%
2%
9%
12%
7%
Bpost
PostNL
DHL
DPD
GLS
Other
Don't know / No answer
I wasn't there when they delivered the package
Expectations 2016
• Strong Q4 holiday season
• 8,2 billion 9 billion euro in 2016
• Shift towards mobile and tablet
