Following the sale of the company, Equiniti required a brand that was a clear departure from Lloyds TSB Registrars. We developed a brand strategy, defined the market position and created a distinctive brand identity that included the production of full brand, tone of voice and photography guidelines. We rolled the new identity out across their website, literature, internal communications, launch collateral and advertising.

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Breaking from the past and building for the future for Lloyds TSB

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Branding programmeIdentityLiteratureAdvertisingGuidelinesSignageEvent filmsWebsitesArt directionPhotographyCopywriting

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