KEYS TO SUCCESSFULLY USING SOCIAL MEDIA AND ONLINE TECHNOLOGIES FOR MINISTRY LEADERSHIP DEVELOPMENT

LA Congress 2012

Charlotte McCorquodale, PhDMinistry Training Source

How did you first hear the music?

Let’s chat with our neighbor…

1. Who are you, where are you from, and what type of ministry do you do for the Church?

2. Why did this workshop interest you today?

3. What is one your leadership training challenges?

I am a tech junkie and

want to learn more,

more!

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I’m overwhelmed by these new technologies!

Worshop OverviewGoal: To examine the present reality of social media’s impact on learning and what tools are out there that can be used to address leadership training challenges. We will accomplish this by: discussing the difference/similarities between e-

learning, social learning, mobile learning and online learning.

examining briefly the evolution of e-learning, and how to use social media technologies in an e-learning world.

reviewing which social media and online learning tools are the best to use for leadership development.

Is Social Media a fad?

http://www.youtube.com/watch?v=-MWKT1xvIUU

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Mobile is the Needle, Social is the Thread:

How Information Today is Woven Into Our

Lives

http://pewinternet.org/Presentations/2012/Mar/Radiodays-Europe.aspx

Technological Signs of the Times

This is not your

Daddy’s Internet!

How many of you are on or use… Facebook Linked In Dropbox (or other file sharing site) Texting Google docs or Google Reader Have ever posted a video to youtube Watched a you tube video or used in

teaching

It’s Mobile, and there’s an app for that!

The three Cs of the Social Web:

Collaboration, contribution,

and community are the order of the day and there is a sense in

which some think that a new 'social fabric' is being

constructed before our eyes.

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Why do we not use social media? Don’t know how to use the technology Don’t know what content to create Don’t have time Don’t have money

19 Ways NonProfits Can Use Social Media to Connect with Donors http

://www.youtube.com/watch?v=I0qhxej2wdA&feature=related

HOW WOULD YOU DEFINE LEARNING?

Learning is the process of making meaning.

-Robert Kegan

Is learning today different than in previous generations?

Has learning changed? Is it more social or

individualized? Is it more formal or informal?

Is it easier or harder?

Learning is a change in the learner’s knowledge due to

experience.—Richard E. Mayer

The EMS of Online-Learning

E-LearningM-LearningS-Learning O-Learning

“E-Learning is instruction delivered on a digital device

such as a computer or mobile device that is intended to

support learning.”

From E-Learning and the Science of Instruction

By Ruth Clark and Richard Meyers

What?

How? Why?

Is e-learning better?Promises vs. Obstacles

Learning 3.0 Technologies

Social Technologies

BlogsShareable environments

Peer networksIM Collaborative

Tools

WikipediaGoogle Docs

Tagging, del.icio.usUbiquitous

Devices

PDAsWii

iPodsEtc..

Access

Search toolsDesktop connectivity

Simulation, Visualization &

Gaming Environments

Wii for simulationsEducational gaming

Second Life Gapminder

Learning 3.0 Technologies

LEARNING DESIGN

Learning with TechnologyWhich of these questions are most important to you when you think of using technology to train/form leaders/volunteers :1. How can we use cutting-edge

technology in training?2. How can we leverage technologies

that younger generations are using?3. What are the best technologies for

e-learning?4. How can we adapt technology to aid

human learning?

Technology-Centeredvs.

Learner-Centered

Motivation is the key to all

learning!

What motivates adult learners?

Multiple Tools: One MissionUsing the tools in one cohesive effort

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E-Principles

Educatevaluatenvisionxecute

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These are elements of a good plan...

Who is your audience? What do you need to

communicate? What technology tools does your

audience already use? What technology tools do you

want to use? Making technology work

together

What are they already using?

Start where you are: What types of tools are they

using? What programs are they using? What are you comfortable with? What best suits your ministry

needs right now?

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How do we create a culture of shared information for forming ministry leaders?

How do you share information now?

Here are some ways you could share information that same information…

Information Sharing As Part of A Leadership Development Strategy Dropbox for your team of volunteers Blogging Microblogging through Twitter or

Texting Facebook Fan Page to share links Linked In to Share Links and Create

Discussion You Tube Account to share relevant

video’s

E-Principles

Educatevaluatenvisionxecute

Who might resist using of this technology for training?

How do we deal with resistance?

Identify Next Steps

Do you need additional education or training?

How will you evaluate your programs in order to determine which technologies will best serve you?

How do you envision technology helping you reach your goals/objectives? Find your Digital Edge

How will you plan? With whom?

Execute!

We pray…Holy Spirit, you blessed the first disciples with the

power to spread God’s love throughout the world.

 Give us a new power to proclaim your word through our own unique gifts and through the channels of communication available to us.

 Make us willing to receive that word as it enters our daily lives.

 Guide all who share the message and those who receive it, so that all people may come to know your truth and be renewed by your love.

 We ask this through Jesus Christ, Our Lord.

Amen. (adapted from the National Catholic Communications Office)

SOCIAL MEDIA RESOURCE SLIDES

Brought to you by Ministry Training Source

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Blogging

Microblogging

Social Networking

Media Sharing

Direct Communication

Other Tools

Blogs (from “web-log”):

websites or portions of a website with regular entries of commentary, descriptions of events, or other materials such as graphics or video. Entries are commonly displayed in reverse chronological order.

adapted from Wikipedia

www.blogger.comwww.tumblr.comwww.wordpress.com

What tools do you want to use?

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CASE STUDY:

Parent Portal Blog on www.mccym.net allows for easy posting of “10 minute read” articles related to parenting, youth culture, current topics at youth night, etc.

TIP:

If you’re looking to create a basic website for your parish youth ministry but you don’t have a lot of time, skill or financial resources, a free blog from blogspot or wordpress is a great way to get started sharing information!

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Microblogging

a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size. A microblog entry could consist of nothing but a short sentence fragment, an image or embedded video.

adapted from Wikipedia

www.twitter.comwww.flocknotes.com

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CASE STUDY:

During NCYC 2009 we used a twitter account to keep parents and supporters back home updated on what we were doing in Columbus. We also used twitter to send our participants reflection questions and reminders about bus pick up times & curfew.

TIP:

Twitter is a great way to send short bursts of timely information (e.g., “youth night has been cancelled for tonight because Chris is in New Orleans.See you next weekend!”)

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Social Networking

an online service focused on building and reflecting of social networks or social relations among people who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.

adapted from Wikipedia

www.facebook.com www.myspace.com

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CASE STUDY:

This year our Youth Leader Team used Facebook to create an “event” listing for our annual youth ministry kickoff cookout event. They invited their friends and they were able to see who was planning to come in advance.

TIP:

You don’t have to be the Social Networking expert. Creating and maintaining a Facebook or Myspace presence is a great project for a young leader or group of young leaders, as long as they have appropriate adult guidance.

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Media Sharing

Sites which make it easy to upload and share media such as video, pictures, sound clips, etc.

www.youtube.com www.flickr.comwww.wingclips.com www.keepvid.com

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CASE STUDY:

Wingclips has a free library of video clips which you can search by topic. For example, if you’re looking for a clip on status, Wingclips will suggest clips from movies like Mr. Deeds and Rudy

TIP:

If you’re going to use a clip from the internet in a presentation you can try using a site like www.keepvids.com to download it to your computer. This way you don’t have to rely on an internet connection. Just be aware of copyright limitations.

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Direct Communication

refers to targeted communication to or with specific users or groups of users (e.g., e-mail, text messaging, etc.)

Sms Gatewaywww.simplyyouthministry.com/txt.html www.constantcontact.com

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CASE STUDY:

We use SMS Gateways to send text message reminders to students every week. We also use this service to send cancelation notices and other short pieces of information.

TIP:

Sometimes you have to send more than you can fit in a txt message. Be sure to follow up important e-mail messages with a txt message reminder to students to check their email accounts!

49Website Creationwww.snapshotweb.comwww.ecatholicchurches.com

Collaboration Toolswww.my.dimdim.comwww.typewith.me

Communicationwww.tatango.comwww.wetxt.comwww.buzz411.org

Staying Currentwww.commoncraft.comhttp://yptech.blogspot.comwww.switched.comwww.collidemagazine.comhttp://youthministrygeek.comwww.catholicyouthministry.comwww.lifeteen.com