Ksbdc Sales & Marketing Directory

C r e a t i v e b u s i n e s s s o l u t i o n s

s a l e s & M a r k e t i n g D i r e C t o r y

i n t r o D u C t i o n

In today’s business environment entrepreneurs need comprehensive and

up-to-date information about running their businesses creatively. Whether

building an innovative start-up or growing a mature business, marketing and sales

can be key to sustained growth. KSBDC has put together a comprehensive list of

creative companies in the area that help you get your business where you want it

to go.

Branding, advertising strategies and technical support like web design and SEO

can mean the difference in your bottom line. Also included in this book are articles

from professionals that can help you understand current market trends.

We hope this publication will help business owners and entrepreneurs like

you continue to create jobs and drive our economy forward.

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David Oetken, MBACenter DirectorLouisville Small Business Development CenterPhone: 502-594-3871email: [email protected]/Louisville

KSBDC has put together

a comprehensive list

of sales and marketing

companies that can help

you along your road to

success.

K S B D C S a l e S a n D m a r K e t i n g D i r e C t o r y

4 K S B D C S a l e S a n D m a r K e t i n g D i r e C t o r y

t a b l e o F C o n t e n t s – s a l e s a n D M a r k e t i n g

Graphic Designers 28Baach Creative Services 28Karen Boone Design 28iCandyConcepts, LLC 28

Marketing Research & Analysis 29Horizon Group International 29IQS Research 29Measure Consumer Perspectives 29The Magnetic Group 29Thoroughbred Research Group 29

Marketing Services 30520 East Brands 30Accent InterMedia, LLC 30ACCENT Marketing Services 30Fulfillment Concepts, Inc. (FCi) 30Gannett Direct Marketing Services, Inc. 31Infotel Marketing, Inc. 31PromoStar of KY 31SML Communications 31Social Media Explorer LLC 31Stewart & Associates, Inc. 31Wax Custom Communications 32

Media 34

Magazines 34Glass Patterns Quarterly, Inc. 34

Newspapers 34Business First of Louisville 34Courier-Journal 34Jewish Community of Louisville 34LEO Communications, LLC d/b/a Louisville Eccentric Observer and nFocus Magazine 34Louisville Defender 35The Voice-Tribune 35

ProMoter Inc. Marketing Communications 21Red7e 21SA Creative 21Scott Brown Media Group 22Sheehy & Associates 22Tandem Public Relations & Marketing 22The Advertising Federation of Louisville, Inc. 22The Leap Group, llc 22The Marketing Company 23the pepper group, ltd. 23The Vimarc Group, Inc. 23Traffic Builders 23United Mail 23Valassis Sales & Marketing Services 24Valeo Communications LLC 24Vest Advertising Marketing & Public Relations, Inc. 24Wiser Strategies 24Yellow Book USA 24

Audio Visual Sales & Service 26Alpha Productions 26C & H Audio Visual Services, Inc. 26Creative Image Technologies LLC 26Esper Images Video & Multimedia Producers 26Heyman Talent Louisville 26Trinity Conference Center (TCC) 27Trinity Video Communications, Inc. 27

Convention & Trade Show Facilities 28Kentucky International Convention Center 28Kentucky State Fair Board 28

Expositions, Trade Shows & Fairs 28Exhibit Management Associates, Inc. 28

About KSBDC 6KSBDC Leadership 8

Advertising, Marketing and Public Relations 9Al Dia En America LLC 9Alexander + Hughes 9Ashton Advertising 10Aspectx 10AT&T Yellow Pages 11Baach Creative Services 11Baldwin Marketing 12Bandy Carroll Hellige 12Breakout Creative 13Burch Associates, Inc. 13CBS Outdoor 13Creative Alliance, Inc. 13Current Marketing 13Darkhorse Creative 13Doe Anderson, Inc. 15Eilert Communications Inc. 15Elemental Marketing 15Engage In-Store, LLC 15Executive Communications, Inc. 15Group Nine Marketing 15Guthrie/Mayes Public Relations 16Heartland Communications Consultants, LLC 16Idealogy Marketing + Design 16Ingrid Design, LLC 16L & D Mail Masters, Inc 16Lawton Media Services, Inc. 17LeapFrog Interactive 17Mo’ Better Marketing, LLC 17New West 17NIMBUS, Inc. 18NYPM, Inc. 18OTT Communications 20Power Creative 20Preston-Osborne 21PRFusion 21PriceWeber 21

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t a b l e o F C o n t e n t s – s a l e s a n D M a r k e t i n g

Radio Stations 35

Clear Channel Radio 35Cox Media Group - WVEZ/106.9 WQNU/103.1 WSFR/107.7 WRKA/103.9 35Louisville Public Media 35

Television Stations & Broadcasting Monitoring 36Media Library Inc. 36

Television Stations & Broadcasting Companies 36WAVE-3 TV 36WBKI Louisville TV Group 36KET 36Louisville Metro TV 36WLRS-FM 37WXMA-FM 37WMJM-FM 37WGZB-FM 37WDJX-FM 38Main Line Broadcasting, LLC 38WDRB TV - WMYO-TV 38WHAS-11 38WLKY Channel 32 - CBS 38

Multimedia Communications Consultants 40Catalyst Learning 40Interactive Media Lab, Inc. 40Solid Light, Inc. 40

Product Development & Marketing 40Techshot 40

Publishers 41American Printing House for the Blind (APH) 41Apartment Finder 41Butler Books 41Clark Legacies, LLC 41 K S B D C S a l e S a n D m a r K e t i n g D i r e C t o r y

El Latino Enterprises LLC 41Fastline Publications LLC 41Green Banner Publications, Inc. 41Louisville Magazine 41Narrowcast Group LLC 41Personnel Policy Service, Inc. 42Sound Mind Investing 42The Lane Report 42Who’s Who Louisville 42

Research & Development 44Nielsen 44

Sales & Management Training 44Impact Sales Systems 44Louisville Sales Club 44Profitable People, Inc. 45The Strickland Group 45

Signs 47Cadillac Sign & Decal 47Commonwealth Sign Company, Inc. 47FastSigns 47Louisville Sign Company, Inc. 47Rueff Sign Co., Inc. 47Saf-Ti-Co, Inc. 47Sign-A-Rama Dixie Highway 47Sign-A-Rama Downtown 48Signs Now 48ThinkSign Optoelectronics, LLC 48

Trade Show Services 48Deckel & Moneypenny Exhibits 48MacFadden Protech LLC 48Nimlok Kentucky 48Skyline Exhibits Kentucky 49

Creative Insight ArticlesHow to Meet your Ideal CustomerBy Barbara Eilert 14

Internal Branding: Changing Behavior Among Current and Prospective CustomersBy Henrietta Pepper 19

Top 10 Things To Know About Mobile AppsBy Dawn Geary 26

Does Sales Training Really Work … you may be surprisedBy Don Odom 34

Research is the Jewel in the Sales Process, And the Internet Your OysterBy Dawn Yankeelov 41

7 Essential Tips for Web MarketingBy Taylor Trusty 45

5 Killer Mistakes Salespeople Make! By Vince Esposito 48

Web Site Design 50Blackstone Media 50Custom Web 50DBS>Interactive 50Forest Giant Inc. 51Innovise Creative Group 51Media Marketers 51Mediaura 52Mission Data 52Net Tango 53Search by Burke 53Terregen 54Xstreme Media, LLC 54Zyquest, Inc. 54

Web Site Hosting 54Cbeyond Cloud Services 54


Kentucky Small Business Development Center (KSBDC) is a network of regional centers

throughout the Commonwealth dedicated to growing and improving Kentucky’s small

business community. Our mission is to strengthen Kentucky businesses and create

economic growth by providing excellent management assistance, educational programs

and helpful resources for Kentucky’s small business owners and entrepreneurs. KSBDC

is a partnership between institutions of higher education, economic development

organizations and the U.S. Small Business Administration. We serve the Counties of:

Bullitt, Carroll, Henry, Jefferson, Oldham, Owen, Shelby, Spencer and Trimble.

PlanningKSBDC provides valuable tools to help entrepreneurs make informed business decisions

when planning to open a new business, purchase an existing business or expand an

established business. Each KSBDC service center has access to:

• Market Research

• Industry Profiles

• Sample Marketing Plans

• Demographics

• Business Books

a b o u t k s b D C

The Louisville SBDC

provides one-on-one

consultations at no cost

to existing and potential

entrepreneurs in the

Louisville region.

Bluegrass Veterinary SpecialistsBluegrass Veterinary Specialists began as a vision. Dr. Antu

Radhakrishnan, Diplomate, American College of Veterinary

Internal Medicine, saw the need to create a state-of-the-art

regional referral center for small animals where services would

be provided by board certified specialists. Read more success stories at http://ksbdc.org/category/success-stories/

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Consulting for Louisville Area BusinessesKSBDC offers free one-on-one consulting services. All of our management

consultants have broad-based skills and significant experience as business owners

and/or managers. Our consultants are qualified to answer questions and address a

variety of topics, including:

• Comprehensive Business Planning

• Cash Flow Projections

• Market Planning and Research

• Organizational Structure

• Staffing Needs

• Record Keeping

• Human Resource Issues

• Cash Flow Management

• Financial Analysis

• Customer Retention Strategies

• Certification for Minorities & Women

• Technology Commercialization

TrainingKSBDC offers affordable training workshops designed to provide early stage and

existing business owners with the knowledge required to maintain and expand

a successful business. A listing of training workshops currently being offered

throughout the KSBDC network is available by visiting www.ksbdc.org. Numerous

self-paced on-line training courses are also accessible on our Web site.

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of SBA. Disability accomodations should be requested by contacting your local SBDC.

The Louisville SBDC

meets the educational

needs of the local small

business community by

offering a variety of low

cost training programs

taught by industry experts

and qualified SBDC

Consultants.

a b o u t k s b D C



k s b D C l e a D e r s H i P

David OetkenDirector, Louisville SBDC Dave Oetken has worked with the KSBDC for since 2011. Dave began his business career in the sports/entertainment industry, primarily in ice skating and ice hockey. He has owned and managed three ice rinks and was named the Manager of the Year award from the Ice Skating Institute of America. Dave was operations manager for several professional ice hockey teams in both the East Coast Hockey League and the American Hockey League. He has owned, operated and sold several businesses in the food industry. He moved into the restaurant field, owning and operating a number of franchise concepts. Since 2005 he has owned Louisville News company, one of the largest distributors of thoroughbred horse publications in the eastern United States. David has a B.A. and M.B.A. from Bellarmine University. He remains active in his community, serving as a SCORE volunteer since 2003 and is a past vice chair for GLI’s Small Business Innovation Committee.

[email protected]

Toni SearsAssistant Director, Louisville SBDCToni Cardell has worked with the Louisville SBDC for five years. Prior to joining the KSBDC, she served as project director for the Louisville Minority Business Development Center and housing director for Sullivan University. Toni holds and M.B.A. and a B.A. in English, both from the University of Louisville. She is a twice recipient of the Million Dollar Loan Club, a distinction honoring KSBDC consultants who have secured more than $1 million in loans. Toni volunteers with Middle School Connection and Big Brothers Big Sisters of Kentuckiana. When not at work, Toni enjoys reading, volunteering, exercising and attending plays and sporting events.

[email protected]

Vallorie HendersonAssistant Director, Management ConsultantVallorie Henderson began working with the Kentucky SBDC in August of 2011. Prior to joining the team in Louisville, Vallorie served as the business development director for the Kentucky Arts Council in Frankfort

for 10.5 years. She holds a B.A. from Berea College in Berea, Kentucky and a M.F.A. from Miami University in Oxford, Ohio. Vallorie has over 25 years of experience in marketing and promotion with such regional organizations as the Speed Art Museum and the Indianapolis Children’s Museum. She owns and actively markets her own fiber arts studio on both a national and international level. She serves on the Board of Directors for Just Creations, a fair trade retail outlet in Louisville. She has traveled internationally to work with artisan entrepreneurs in growing their businesses and to assure they are paid a living wage.

[email protected]

Janet FlaughCommunication Coordinator, Louisville SBDCJanet Flaugh has worked with the Louisville SBDC for five years. Before joining the KSBDC she served as director of volunteer services for the Kentucky Center for the Arts. Janet has a B.A. in Psychology from Indiana University. She is active in her community, serving as a volunteer for the Floyd County Animal Rescue League. When not at work, Janet enjoys camping, hiking, kayaking/rafting and nature photography.

[email protected]

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a D v e r t i s i n g , M a r k e t i n g & P u b l i C r e l a t i o n s

Al Dia En America LLCP.O. Box 206275Louisville, KY 40250502-451-8489www.facebook.com/aldiaea www.aldiaenamerica.comContact: Jose Neil [email protected] cell 502-235-6528

Mission Statement: 1. To become the catalyst through which information and education is given to the Hispanic and American community of the Kentuckiana region. 2. To be an advocate in areas of human and social matters for the Hispanic community. 3. Improve the image of American Latinos as portrayed by the media; 4. To be channel of communication for companies that are reaching the Hispanic market.

As a small minority business, Al Dia’s responsibility is to encourage and advocate Hispanics to become positive and constructive role models, by way of the information we provide, and through the presence in community and governmental events and affairs. Through our continuing efforts of social interaction between said organizations, we hope to achieve better communication and ties between the American and Hispanic Latino culture.

Company History: Started in 2004. First Spanish language newspaper based in Louisville. Biweekly publication, 10,000 copies 26 editions per year. Reaches Louisville and surrounding counties in Kentucky and Indiana.

Advertising, Marketing and Public Relations

Products & Services Offered: Spanish language media Spanish language advertising News Marketing events and opportunities to reach the Hispanic market. Past Clients: Republic Bank, Fox en Español, PNC Bank, Nationwide Insurance, State Farm Insurance, Fifth Third Bank, Kroger, Walmart, Save A Lot, Toyota

Clients Call Us When They Need: Affordable way to advertise and reach the regional Hispanic market. Translations, Interpretations, Spanish language news.

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Alexander + Hughes414 Baxter Avenue, Suite 215Louisville, KY 40204502.589.3661www.ahadvertising.comContact: Watson [email protected] cell 502.608.6105

Mission Statement: A+H is dedicated to helping clients increase sales by sharing unique stories (content) designed to engage and retain customers.

Company History: A+H was founded as a marketing communications firm in 1992. Our capabilities continue to evolve at the same speed as the industry. Today we offer a smart blend of traditional and digital strategies and tactics designed to increase our clients’ sales.




Products & Services Offered: Strategic Marketing, Public Relations, Content Development, Graphic Design, Digital Marketing, Web Development, Video Production, Email Marketing, Collateral Development, Social Storytelling.

Management & Ownership: A+H is managed and owned by Watson Courtenay, who has over 30 experience in marketing communication, public relations, and account management.

Past Clients: A. Arnold Moving, Wilson & Muir Bank, MINI of Louisville, Tafel Motors, Inoac Packaging Group, Creation Gardens, GE Appliance Park, Hilliard Lyons, Bosse Mattingly Constructors, Denier Electric, First Capital Bank of Kentucky, Independent Electrical Contractors Foundation

Clients Call Us When They Need: Clients call us when they need an experienced marketing firm that can quickly learn about their business model and then help them create and execute an effective marketing plan designed to engage new customers and retain current customers. Clients also call us to help them understand new digital media tools and integrate them into their everyday marketing efforts.Company

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Ashton AdvertisingMr. Hill Harcourt, President/Creative215 Chenoweth Lane Louisville, KY 40207(502) 897-1717

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Aspectx7003 Harrods Landing Dr.Prospect, KY 40059502-292-2351www.aspectx.comContact: Dawn [email protected] cell 502-548-1304

Mission Statement: We provide guidance to companies or organizations seeking growth. We evaluate client needs, responding with appropriate counsel, and organizing a plan of action.

Company History: Aspectx was formed in 1989 and has operated under the named Mediamakers in Florida, and Dawn Marie Interactive in Louisville, until 2000. Dawn Marie Yankeelov is president of US-based ASPectx specializing in business strategy, competitive intelligence, marketing and public relations for growth technology companies, and technology-driven corporations. As a marketing and public relations practitioner for 26+ years, she has counseled many companies on their marketing needs and executed effective campaigns in targeting, select markets--using internet tools and traditional methodologies.

Products & Services Offered: Competitive Intelligence, Business Development, Marketing, Public Relations, Web Technologies, Social Media

Management & Ownership: Dawn Yankeelov, Founder

Past Clients: Humana, GE, Genscape, Brox.de (Germany), DNA13 (Canada), MobileFit, Zirmed, KSTC

Clients Call Us When They Need: Strategic planning leading into a marketing or PR communications project; assistance with a new product or service launch; for crisis communications; help in building expert status; reputation management; web development; brand management; podcast services; white papers, case studies; marketing materials for special events.

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designed to enhance each other and create new opportunities for growth and measurement.

Products & Services Offered: Specific Areas of Our Expertise Include: Complete marketing/communications/promotional plan development, Website / Social Media development and maintenance, Layout/Design/Implementation of all social / print advertising and communication, Logo/Identity Design, Annual Reports, Copywriting/Editing/Proofing, Public Relations

Management & Ownership: Amy Baach, President and Owner

Past Clients: AltaClean, Canaan Community Development Corporation, Credit Bureau Services, ElderCare4Families (www.eldercare4families.com), Executive Communications Inc., FacilityONE, Flexo Wash (www.flexowashus.com), Frazier International History Museum, Humana, Jeffersontown Farmers’ Market, Jewish Family Career Services, Jewish Hospital & St. Mary’s HealthCare, Lawyers Mutual Insurance of Kentucky, Louisville Convention & Visitors Bureau, Louisville Metro Health Department, New Hope Services (www.newhopeservices.org), Parkinson Support Center of Kentuckiana, PMR Companies, RBT Services, University of Louisville Pediatric Department, Wagner Electric/Wagner Car Wash, Wolford-Built Homes

Clients Call Us When They Need: People who listen to what you want and help you determine what you need • Immediate response on time and on budget • Strategically-oriented advertising and marketing programs for our clients and developed with their customers in mind • Professional and personal respect and courtesy

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AT&T Yellow PagesMr. Brett Schugarts, General Manager9400 Bunsen Parkway Suite 100Louisville, KY 40220(502) 423-7401

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Baach Creative Services2300 Hurstbourne Village #900Louisville, KY 40299502-423-1414www.baach.comContact: Amy [email protected]

Mission Statement: Based in Louisville for over 36 years, Baach Creative Services provides individual project and campaign-driven collateral that encompasses public relations, advertising, and marketing. We believe that good design reflects the best qualities of each client’s organization, product and personality. It must speak directly and clearly with imagination to the client’s public in order to attract and hold attention. And most importantly, the work must be creatively executed. Corporate Communication | Social Media | Logos | Brochures | Newsletters

Company History: Since 1975, Baach Creative Services has provided a wide range of high-quality design, consulting, and development services for our clients, helping them to create original, memorable and meaningful images that deliver their messages. Amy Baach utilizes a creative alliance of strategic partners to develop proprietary marketing communications programs using an array of proven communications components. They are




Baldwin Marketing105 W. Ormsby AveLouisville5026410971bmarketingonline.comContact: Candace [email protected] cell 502.641.0971

Mission Statement: Helping “Keep Louisville Weird” with creative solutions to our clients’ marketing needs.

Company History: Founded in 1979 as Baldwin Advertising by Joan Noles, the agency continues a long tradition in helping clients creatively meet their goals.

Products & Services Offered: Traditional and non-traditional advertising, marketing strategy, event planning, and public relations.

Management & Ownership: Candace Jaworski is the Owner/President and collaborates with local creatives and problem-solvers.

Past Clients: Local retailers and non-profit organizations

Clients Call Us When They Need: Help getting the word out about their service, product, or event.

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Bandy Carroll Hellige307 West Muhammad Ali BoulevardLouisville, KY 40202502.589.7711Fax: 502.589.0390Contact: Mark Carroll, [email protected] 502.551.9259bch.com

Mission statement: Create brilliant ideas that make our clients famous.

Company history: BCH was established in 1990, after partners Susan Bandy, Mark Carroll and Tim Hellige purchased Bon Advertising, founded in 1972. We opened an additional office at 111 Monument Circle in Indianapolis on April 1, 1994. Our flagship business is that of a full-service marketing, advertising and public relations agency. Our Creative Director, Gary Sloboda, joined the advertising agency as a partner in 2002 and later Matt Kamer, PR Director joined the public relations agency in 2007 and became a partner in 2010. In 2009, we completed construction of an in-house research facility providing us with the ability to conduct our own group or one-on-one interviews.

Products/Services:

MarketingStrategy, Brand Development, Account Planning, Project Management, Research

CreativeIdeation, Concept Development, Copywriting , Art Direction/Design, Illustration, Production Direction, Estimating, Trafficking

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DigitalCommunication Strategy, Content & Feature Strategy, E-marketing, Information Architecture, Search Engine Optimization, Search Engine Marketing, Site Management, User Experience Design, Web Development

Public RelationsStrategy/Communications Plan Development, Social Media Strategy and Management, Media Relations, Community Relations/Outreach, Public Issue/Crisis Communications, Corporate Communications, Partnership/Sponsorship, Media Training, Event/Promotion Planning and Management, Media Coverage Monitoring/Results Tracking

Production CapabilitiesDigital Photography, Flash Animation & Design, Motion Graphics, 3D Broadcast: 3D Animation and Motion Graphics, Final Cut Pro Editing, Music and Sound Design

MediaStrategy, Research, Media Planning & Buying, Online Planning & Strategy, Post-Buy Analysis, Traffic. As a full service agency, we handle all phases of media from initial plan development through post-buy analysis experienced in virtually all media from TV to On-line/Digital and everything in between.

Management/ownership: Susan Bandy, Partner, Mark Carroll, Partner, Tim Hellige, Partner, Matt Kamer, Partner, Gary Sloboda, Partner

Clients: Big O Tires, Bluegrass Cellular, Delta Dental, Four Roses, McDonald’s

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Breakout CreativeMr. Robert Hatfield, President/Creative Director101 North 7th Street Louisville, KY 40202-2924(502) 561-3475

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Burch Associates, Inc.Mr. Michael L. Burch, President2338 Frankfort Avenue Louisville, KY 40206(502) 895-4881

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CBS OutdoorMr. Kevin Carnes, General Manager1501 Lexington Road Louisville, KY 40206-1991(502) 584-1900

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Creative Alliance, Inc.Ms. Debbie S. Scoppechio, Chairman/CEO437 West Jefferson Street Louisville, KY 40202(502) 584-8787

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Current MarketingMr. Rick Schardein, President1324 East Washington Street Louisville, KY 40206(502) 589-3567

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Darkhorse CreativeMr. Mike Minogue, President217 LaGrange Road Pewee Valley, KY 40056(502) 241-2410

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How to Meet your Ideal Customer By Barbara Eilert

Who is your ideal customer? Someone who will likely buy & rave about your products. Finding groups of people who can and will buy from you, and connecting with them is the basis of a solid marketing plan, and every successful business enterprise. The trick, of course, is finding these customers and discovering why they would be interested in buying your products or services in the first place.

Get started with the right questionsFor every business, large or small, there are two questions that drive effective marketing:1) Who will buy your products?2) Why would they buy?

The dilemma facing most small and mid-sized businesses is: how? Large companies, like the packaged goods giants I used to work for, spend enormous resources on keeping abreast of who their customers are and what matters to them. Three key tools they use are: mapping, research and personas. Small and mid-sized businesses can use similar tools, even with a modest budget.

Start with a customer mapAn easy first step is to map out on a whiteboard, sticky notes, or piece of paper who you think might be your ideal customer. Brainstorm and write down all the people you think would be interested – and could benefit from – your product or service. Then group them by clusters of similar people. Next, rank the groups by their likelihood to buy. For example: those who might buy in this quarter (time), or those who will buy the most volume (quantity). This helps prioritize the groups you will focus on reaching with marketing.

Tip: Customers may include people you sell directly to (e.g. wholesalers, distributors and retailers), and those who buy indirectly (who purchase from direct buyers, like a retail chain). Big consumer brands often focus a large portion of their budgets on their direct customer like the retail chains for a simple reason: if their products are not at the store, the end consumer may not have access to the products to purchase them.

C r e a t i v e i n s i g H t

Research magic: the success secret of big companiesEvery successful company I’ve worked for, and successful clients I’ve worked with, spends a great deal of time on market intelligence and customer research. Data diving may appeal to a limited few, yet it pays big dividends in the marketplace!

Two kinds of research matter: primary (direct contact with your potential customers) and secondary (market and industry reports). Even if you have a small to non-existent budget, this information is available.

Direct: in-home or focus groups – or “in the field” interception – asking people what they think. Let them try samples and give their opinions, phone surveys or on-line surveys. There are plenty of inexpensive on-line survey tools available. One free service I like is surveymonkey.com. (http://www.surveymonkey.com/)

Indirect: industry surveys, reports and demographics are available free at most libraries. Census data and reports (now conveniently updated) have a wealth of information and are available online: (http://www.census.gov/). You may also choose to invest in special reports available through market research companies (e.g. Nielsen, Forrester) or professional associations.

Your goal is to identify market gaps that are underserved, determine how many potential customers there are, where they exist and how your product/service solves a problem for them or makes their life easier. Then you begin to know why they might buy from you, and the reason(s) why.

By knowing who will buy your products and services, and the reasons why, you can begin to build a highly focused and effective marketing plan that gets results. These three tools: maps, research and personas, will help narrow down who your marketing dollars should target, and provide greater sales return.__________________________________________Barbara Eilert is the principal and founder of Eilert Communications Inc. (http://www.eilertinc.com/), a marketing strategy and communications firm based in Louisville, KY. She can be reached at [email protected].

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Doe Anderson, Inc.Mr. Todd Spencer, President/CEO620 West Main Street Louisville, KY 40202(502) 815-3245

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Eilert Communications Inc.2525 Nelson Miller Pkwy | Suite 202Louisville, KY 40223502-749-5904http://www.eilertinc.comContact:Barbara [email protected] cell 502-396-2637

Mission Statement: Eilert Communications provides smart and effective marketing and PR programs which help companies and organizations stand out from the crowd.

Company History: Barbara Eilert founded Eilert Communications in 2002 to provide strategic marketing and communications services for small- to medium-sized businesses. She assembled and directs a top-flight team of strategists, marketers, graphic artists, and writers skilled in online and offline marketing. In the years since, the company has a proven record of success crafting strategic marketing mixes, resulting in sales growth for our clients. Team skills include integrated marketing strategy, digital marketing, media relations and PR.

Products & Services Offered: Marketing strategy Integrated marketing plans Media relations/PR Plug & Play marketing department

Management & Ownership: Eilert Communications is owned and managed by the founder, Barbara Eilert.

Past Clients: American Hospital Directory, L & N Credit Union, CostReportData.com, SNFdata.com, National Center for Family Literacy

Clients Call Us When They Need: Clients call us for three reasons: they want to turn around a failing brand, their brand performance is lagging industry growth or they are committed to taking their brand/company to the next level, and may even have new products in the pipeline. We also help target what new products/categories to develop and take to market.

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Elemental MarketingMr. David J. Phillips, Senior Account Executive9710 Park Plaza Avenue Suite 201Louisville, KY 40241(502) 855-7800

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Engage In-Store, LLCMr. Bryan Crum, President/CEO455 South 4th Street Suite 114Louisville, KY 40202(502) 238-1000

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Executive Communications, Inc.Ms. Elizabeth Welsh, President310 Evergreen Louisville, KY 40243(502) 412-5450

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Group Nine MarketingMs. Shirley Rivoli, President952 South 3rd Street Suite 201Louisville, KY 40203(502) 589-5785

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Guthrie/Mayes Public RelationsMr. Dan Hartlage, Principal710 West Main Street Louisville, KY 40202(502) 584-0371

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Heartland Communications Consultants, LLCMs. Beth Avey, President/Owner360 Greenhaven Court Elizabethtown, KY 42701(270) 872-8001

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Idealogy Marketing + DesignMr. Allen D. Howie, President / Creative Director1006 State Street New Albany, IN 47150(812) 98-1467

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InGrid Design, LLC1017 Baxter AvenueLouisville, KY 40204502-410-4504www.ingriddesign.comContact: Ingrid [email protected] cell 502-821-7270

Mission Statement: To provide creative solutions that deliver results. We think, we design, we deliver.

Company History: Started in 2002 with one person and now we have 10 full-time employees. We have developed long-lasting relationships with clients such as Yum! Brands, Inc. and Little Brownie Bakers (a division of Kellogg) as we have developed annual bilingual national campaigns

for their employees and for their products. We have won several awards including NAWBO’s woman business owner of the year, GLI emerging minority business, GLI Sloan award for workplace flexibility and Business First philanthropy recognition.

Products & Services Offered: Graphic Design, Advertising, Marketing Campaigns, Spanish Translations, Website Development, Photography and Video/Animations.

Management & Ownership: One owner, Ingrid Hernandez, minority and woman business certified.

Past Clients: Yum! Brands, Inc., Little Brownie Bakers (a division of Kellogg), Comdata Stored Value Solutions, CaloSpa, GLI, KIPDA, Darden Restaurants, American Printing House for the Blind, Stonewood Financial.

Clients Call Us When They Need: Branding/Identity Systems (logos), Brochures, Sales Materials, Websites, Annual Reports, Signage, PowerPoint presentations, Trade Show Booths Graphics and Support Materials, Marketing, Spanish Translations.Company

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L & D Mail Masters, Inc110 Security PkwyNew Albany, IN 47150812-981-7161ldmailmasters.comContact: Jill [email protected] cell 502-548-2553

Mission Statement: L & D Mail Masters is a direct marketing firm who

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enables our clients to create campaigns that relate, captivate, cultivate and resonate with their target audience.

Company History: L & D Mail Masters was incorporated in 1986 in Louisville, Kentucky. Over the past 26 years we have seen steady and continued growth. Currently the company has 180,000 square feet under roof and 120 employees, serving clients nationwide.

Products & Services Offered: data/ list services, campaign/ graphic/ web design, programming, inkjetting, web to print storefronts, tabbing, inserting, polybagging, laminating, laser/ variable/ offset/ envelope printing, web fulfillment, kitting, inventory management, and climate controlled storage

Management & Ownership: Diane Fischer - President/ Owner Karen Banet - CFO Krista Fischer - Director of Marketing Jill Peden - Business Development Manager Sheree Byrd - IT and Special Projects Manager Jamie Schindler - Safety/ Maintenance Operations Manager Stephanie Dolleris - Operations Manger

Past Clients: Insurance/ Healthcare Industry, Higher Education, Sales Organizations, Non-Profits, Financial Institutions

Clients Call Us When They Need: Any or all portions of a multichannel direct marketing campaign

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Lawton Media Services, Inc.Ms. Monica Brodbeck, President1315 East Main Street New Albany, IN 47150(812) 944-7401

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LeapFrog Interactive10200 Linn Station Road Suite 250Louisville, KY 40223(502) 212-1390Fax: 502-213-1391Contact: Mr. Dan Knapp, President & CEORyan Fertig – Senior Account Managercontact@leapfroginteractive.comwww.leapfroginteractive.com

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New WestMr. Thomas Howell 950 Breckenridge Lane Louisville, KY 40207-4674(502) 891-2500

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NIMBUS, Inc.624 West Main Street, 3rd FloorLouisville, KY, 40202502.588.9080www.hellonimbus.comContact: Stacey [email protected] cell 502.299.6378

Mission Statement: NIMBUS doesn’t have a traditional “mission statement,” but we describe our business approach in this way: If you ask NIMBUS, there’s a whole lot more to “being creative” than appealing images and snazzy headlines. Sure, that’s the fun part of our job and we work hard to make it look easy. But the NIMBUS approach is a little different. We believe that the best creativity emerges when it’s aligned with an ROI-focused strategy. After all, our clients hire us to deliver results. NIMBUS is committed to providing every client with the advantages, resources and professionalism of a full-service marketing and communications agency while delivering the same level of accessibility, service and attention to excellence expected of an in-house team. We protect each client’s brand as if it were our own. Through this approach, NIMBUS exemplifies our commitment to developing long-term, sustainable relationships with our clients.

Company History: NIMBUS was launched in Louisville, Kentucky, by Stacey Wade in 2002 as a creative agency. Recognizing the market’s need for an agency producing top quality work that was also inclusive to a growing multi-cultural market, Wade has since expanded NIMBUS’ staff and capabilities to offer clients full-service creative and strategic marketing and communication excellence in both traditional and digital media. You’ll find that the NIMBUS team reflects diversity in perspective, approach and disciplines—an intentional combination that respects each team member’s attitude and personality just as much as their skills and professional strengths.

Products & Services Offered: While we may be considered a “boutique” agency by industry standards, our ability to provide superior, strategy-based creative is propelling us toward a position among the top hybrid (traditional/digital) agencies around. NIMBUS offers full-service creative and communications support (more than we can list here), including:

-Graphic Design -Web Design & Development -Social Media Strategy & Implementation -Print & Digital Collateral -Copy Development & Editing -Product/Service Naming and Brand Development -Video Production & Photography ...and much more.

Management & Ownership: NIMBUS is owned and managed by founder Stacey Wade.

Clients (past & present) include: Toyota, Meridian Bioscience, Inc., Greater Louisville Inc., Tri-State Minority Supplier Development Council, Louisville Gas & Electric/Kentucky Utilities, Houston-Johnson, Inc., HRS Hotels Group, TKT & Associates, Inc., SOUL Electronics/SOUL by Ludacris Headphones, Universal Music Group, Vectren

Clients Call Us When They Need: ...their brand image to “catch up” with their company’s growth and leadership. We’ve found a “sweet spot” for our agency to be working with clients that have been busy growing their company and expanding their capacity. As a result, they may not have had the luxury of time to focus on bringing higher levels of sophistication to their brand identity. It’s an honor to develop a sustainable relationship with our clients and become partners in their growth, innovation and development.

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NYPM, Inc.Ms. Jill Talbott Owner/President9700 Bunsen Way Louisville, KY 40299(502) 499-1919

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19K S B D C S a l e S a n D m a r K e t i n g D i r e C t o r y

Internal Branding: Changing Behavior Among Current and Prospective Customers By Henrietta Pepper

For those of us who perform the daily ritual of branding, communications and marketing strategy on behalf of our clientele often forget that one of the most important – if not the most important – elements of our holistic strategy, and one that more often than not takes a backseat to our external client efforts, is right in front of us. It’s called Internal Branding and it’s all about us. Yes, us. The internal team, the crew, the gang, the agency, the company, us. And like external branding, it requires established and adhered-to measures to effectively gauge its progress and ultimate success. But once you hit that sweet spot of success with a solid internal brand-centric culture, carefully created as part of your overall organizational strategy, your stature amongst your employees and your clients will soar.

Here’s our take:IT’S ALL INCLUSIVE.Internal branding is a not a one-man/woman show; it’s not a senior management edict from the executive suite that trickles down; it’s not an HR mandate that’s glanced over in a policy handbook; and it’s certainly not logo-ed coffee mugs sitting on a desk. It’s an organization-wide, all inclusive, everyone on board methodology with rewards that are immediately measurable by motivation and morale, as well as retention and recruitment. Most importantly, its foundation is the people on your payroll who are more than mere employees, those that solve the problems and deliver the goods day after day and who can impart insightful and thoughtful information to benefit everyone involved from top to bottom. Tap into them as they are your biggest brand assets as well as your brand ambassadors. Include them and acknowledge their importance through career development training, mentorship programs and an empowering leadership style. And make it meaningful because at the end of the day, an all-encompassing and engaging internal branding strategy will ensure everyone feels included.

IT’S INTERNAL AND EXTERNAL.“Where do you work? “What’s the company like?” “Do you like working there?” These are the openings to practically every conversation we have in daily life, whether chatting in line at the supermarket, at a dinner party, or sitting


next to a friendly stranger on a plane. And 99.9% of the time it’s going to be topic number one in those conversations, so if a strong, employee-friendly internal branding strategy is not in place, you’ll probably not like the answers given to these questions. And believe this; everyone on the receiving end of those conversations will take notice. This is one of the many reasons why a strong internal brand strategy will result in a strong brand Identity for your organization and one that positively represents its culture, ethics and values. It’s an image you project and it must be heartfelt and real, not hollow; an image that authentically mirrors your company’s mission and vision, and one that clearly identifies who you are and what you stand for to the players, the public, the press and your current and potential clientele. And yes, those in line at the supermarket, at the dinner party and that friendly stranger on the plane. IT’S A LIVING THING.In an ideal world your entire organization lives and breathes your brand. And while it will always be the case that some simply show up, sit at their desk and soldier on until 6:00 p.m., the majority of your organization truly wants to be part of something bigger than them. They want to be emotionally invested in the brand, their brand (it is their brand too after all), and they want to be a part of a culture that allows ideas to be shared and one where voices can be heard. They want to take pride in what they do and where they work. And when they’re empowered and truly invested, they’ll offer up valuable and unique perspectives you may never have imagined. They want to live it. And when they can live it they’ll provide you with a wealth of information to define (or redefine, if necessary) organizational processes and procedures, shape future strategic branding/communications/marketing initiatives, and create a free-to-be forum of full throttle creative ideation and innovation. Now get ready to watch as your internal branding initiatives come to life.

__________________________________________A dynamic entrepreneur with nearly 25 years in the marketing communications industry, Henrietta harnesses her skills, experience and connections to address clients’ needs through a unique network of strategic alliances. Henrietta can be reached at [email protected]



OTT Communications13100 Magisterial Drive, Suite 202Louisville, KY 40223Phone: 502.267.6999Fax: 502.267.5445Contact: Christopher [email protected]://www.ottcom.com

Mission Statement: OTT Communications is a marketing idea company known for delivering integrated solutions that combine insightful strategy, great creative, and cutting edge technology that builds your brands.

Company History/Background: For over 40 years, OTT has built a national reputation for creative excellence and innovative strategic ideas. With dedication to the highest standards, a penchant for attracting national creative talent and the wisdom to allow that talent to flourish, the OTT team has grown steadily and is a recognized leader in the industry.

Products/Services Offered:Marketing• Strategic Planning and Research

Advertising• Media Planning, Negotiation and Buying

• Print, Broadcast, Out-of-Home and Internet

Public Relations• Press Relations

• Issues Management

• Event Planning and Management

Sales Promotion Planning and Execution• P.O.P. (Temporary and Permanent)

• Sales Collateral and Direct Marketing

• Continuity / Loyalty Programs

• On / In-Product Offers and Premiums

• Coupon / FSI / ROP Programs

• Sweepstakes / Contests

• Cross-Promotion / Cooperative Advertising

Creative and Production Services• Concept Development / Copywriting

• Art Direction / Photo Direction

• Broadcast and Video Production

• High–Resolution Electronic Production

Interactive / Electronic Technologies• Web Site Development and Execution

• Multimedia

• Interactive Media

• E-Collateral

• Web Stores and Sales

• Testing and Support

Management and Ownership: Privately Held

Past Clients: Chiquita, LensCrafters, GE, Kentucky Derby Festival, P&G, Lexmark, Samsung, Kyocera, Bush’s Baked Beans, and The Home Depot

Clients call us when they need: OTT’s unique point of difference is our ability to create long-term brand positions while driving next day sales. Whether your brand requires a comprehensive national advertising campaign or highly targeted market-specific promotions, OTT has the resources and experience to develop and implement a customized plan that will achieve your objectives.

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Power CreativeMr. David Power, President11701 Commonwealth Drive Louisville, KY 40299(502) 267-0772

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Preston-OsborneMr. Phil Osborne, CEO637 West Main Street Louisville, KY 40202(859) 231-7711

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PRFusionMr. James Guy, CEO201 East Jefferson Street Suite 115Louisville, KY 40202(502) 836-5515

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PriceWeberMr. Fred Davis, President & COO10701 Shelbyville Road Louisville, KY 40243-1241(502) 499-9220

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ProMoter Inc. Marketing CommunicationsMs. Polly Moter, President550 4th Street Louisville, KY 40202(502) 562-1969

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Red7eMr. Dan Barbercheck, President/ECD637 West Main Street Louisville, KY 40202-2987(502) 585-3403

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SA Creative11616 Electron DriveLouisville, KY 40299502-267-0999sacreative.bizContact: Rob [email protected] cell 502-851-4019

Mission Statement: We don’t just do things differently, We do different things.

Company History: Over 45 years in business. In past year evolved into many different areas of business out of the norm for a traditional advertising/marketing company.

Products & Services Offered: Advertising, Marketing, Communications, Video, Photography, Business Strategies and Management.

Management & Ownership: Bruce Zoeller - President Rob Houchens - CEO

Past Clients: Papa John’s, Orr Safety Corporation, Heaven-Hill Bourbon, Heritage Center, Kentucky Medical Association

Clients Call Us When They Need: Innovative business strategies executed by solid creative solutions. Dependable service to meet their goals, objectives and deadlines.Company

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Scott Brown Media GroupMr. Roy Lee Wigginton, Area Manager2072 Sherwood Ave Suite #2Louisville, KY 40205(502) 271-8331

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Sheehy & AssociatesMs. Meredith Snook Wilkins, Account Executive2297 Lexington Road Louisville, KY 40206-2818(502) 456-9007

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Tandem Public Relations & Marketing304 West Liberty St., Ste 200Louisville, KY 40202502-587-7220www.tandemagency.comContact: Michael [email protected] Cell 502-587-7220

Mission Statement: Our mission at Tandem is to provide clients effective strategic communications services that help them expand name recognition, build brand awareness, deliver crucial messages to the public and protect the integrity of their organization.

Company History: Tandem Public Relations was founded in 2005, providing a full range of public relations services – including strategic brand

development, media relations, and crisis management – to a roster of local, regional and national clients.

Products & Services Offered: Tandem provides a full range of strategic communications services, including media relations, public affairs, brand development, crisis planning and management, advertising and graphic design, events and social media promotion.

Management & Ownership: Sandra Frazier, Founder and Managing Member Michael Tierney, Chief Operating Officer

Past Clients: Current clients include YUM! Brands, the University of Louisville, YMCA of Greater Louisville, Metro United Way, The Kentucky Center, Family Scholar House, Fisher & Phillips LLP, among others.Clients Call Us When They Need: Clients call us when they need access to a broad range of strategic communications services that enhance their ability to build and promote their brand. In addition, they utilize our extensive expertise, knowledge and instincts. We work well with our clients, and earn their trust and confidence through our work and effectiveness.Company

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The Advertising Federation of Louisville, Inc.Ms. Mary Gratzer, Executive Director200 Distillery Commons Suite 100Louisville, KY 40206(502) 582-2444

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The Leap Group, llcMs Franny Corrigan Guenthner, Owner2513 Denham Road Louisville, KY 40205(502) 291-1318

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The Marketing CompanyMr. Vern Eswine, President1100 East Spring Street New Albany, IN 47150(812) 944-7728

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the pepper group, ltd.732 East Market Street, Suite 200Louisville, KY, 402025025870044thepeppergroup.comContact: Henrietta [email protected] Cell 5026931

Mission Statement: We believe in Powerhouse Branding possibilities—possibilities that are passionate, persuasive, personal and endlessly effective, whether your business focus is business-to-business or consumer-centric. Everything we do is fiercely focused on building strong brands and delivering measurable results which ultimately translates to a positive ROI for our client partners.

Company History: The firm’s business model is rooted in forming groups of talented and passionate strategists around specific client needs. With a depth of experience that encompasses clients ranging from Fortune 500 companies to local startups, the pepper group, ltd. offers a streamlined organization that responds quickly, adeptly and effectively to changing market needs and objectives. Past Clients: Brooklawn Child & Family Services, Louisville Water Company, Your Community Bank, KY Opera, Harshaw Trane.

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The Vimarc Group, Inc.Mr. Richmond Simpson, President11840 Commonwealth Drive Louisville, KY 40299(502) 261-9100 Ext:211

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Traffic BuildersMr. Chuck Patton, President11524 Blankenbaker Access Drive Louisville, KY 40299(502) 266-9790

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United Mail4410 Bishop LaneLouisville, Ky. 40218Phone- 502-485-1400 Fax: 502-451-7574Contact: Tom Clines [email protected]

Mission Statement: United Mail is an Integrated Multi-Channel Communications Company. We are committed to providing our customers a Best-in-Class solution to execute their marketing strategies and transactional information delivery. Our leading edge solutions are designed to provide our customers with exceptional return on investment. We will execute our strategies while providing a safe, quality conscious and integrity based workplace for our employees.

Company History/Background: United Mail was formed in 1980 by Lee and Rosemary Kirkwood. Rule changes in the USPS provided an opportunity for innovative entrepreneurs to provide postal discounts in the form of presorting the outbound business first class mail. From the beginning days of United Mail starting out in a downtown business building basement it has grown into multi plant company processing in excess of two million pieces of mail a day and that entrepreneurial attitude still exists today. In 1996 United Mail expanded plant operations to include Cincinnati, Ohio. A marketing presence was also expanded into the Cleveland and Nashville markets. In 1992 Tom Clines joined the



ownership of United Mail and is current CEO. United Mail today continues to expand its multi-channel marketing solutions to meet the needs of our customers in a technology changing marketplace.

Products/Services Offering: Integrated Marketing Solutions, Data Processing, Electronic Document delivery and storage, Social Media Marketing Solutions, Laser Printing personalization, variable digital color printing, data analytics, fulfillment, list acquisition, regular and sophisticated letter shop processing, drop-shipping and nationwide presorting.

Management and Ownership:Lee Kirkwood: Chairman of the BoardTom Clines: CEOChase Kirkwood: President

Clients: Humana, University of Louisville, University of Kentucky, Modern Ins., Anthem/Wellpoint, Yum Brands, Macy’s

Clients call us when they need: Marketing solutions, Postal rules consulting, traditional letter shop processing, personalization of product in both black and color, social media marketing solutions, Electronic document delivery and storage, A quality control driven company ( ISO 9001 certified ), literature fulfillment and pre-sort services. We also offer numerous other marketing needs.

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Valassis Sales & Marketing ServicesMs. Tina Karel 301 North Hurstbourne Parkway Suite 115Louisville, KY 40222(502) 423-8922

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Valeo Communications LLCMr. Eric Gunderson, CEO268 Saint Matthews Avenue Louisville, KY 40207(502) 558-1717

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Vest Advertising Marketing & Public Relations, Inc.Mr. Larry Vest, Director of Operations3007 Sprowl Road Louisville, KY 40299-3620(502) 267-5335

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Wiser Strategies836 E. Euclid Avenue, Suite 308Lexington, KY859-887-0866www.wiserstrategies.comContact: Nancy [email protected] Cell 859-227-8850

Mission Statement: Wiser Strategies helps organizations and the people who run them achieve greater success through effective communication.

Products & Services Offered: Strategic communication planning, Marketing planning, Marketing communications, Advertising Video production, Issue management, Media relations/publicity Media spokesperson training, Crisis communication, Public involvement, Market and opinion research

Management & Ownership: Nancy Wiser is the founder and president. The company is a certified woman-owned DBE.

Past Clients: City of Nicholasville, Central Baptist Hospital, DMD Data Systems, Gray Construction I-75 Connector (KYTC), Lexington Public Library, Kentucky Chamber, Kentucky Spirit Health Plan , Rockcastle Regional Hospital

Clients Call Us When They Need: Advice from an experienced communication professional; creative ideas and materials; and personal service.

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Yellow Book USAMr. Cliff Beach, Regional Sales Manager2300 Envoy Circle Suite 2301Louisville, KY 40299(502) 495-0172

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Top 10 Things To Know About Mobile Apps By Dawn Geary

Most business owners have all sorts of questions about Mobile Applications and Smartphone Technology. What is an app? How much do they cost? Are they just a fad? Do I need one?

Essentially, an ‘app’ is defined as software that runs on a handheld device that can connect to WiFi or wireless carrier networks. It has an OS (operating system) that supports stand alone software. The cost of the technology varies, but they are by no means inexpensive to build. This is simply due to their underlying complexity (and believe me folks, they are complex to build). So here are some basic things you should know when deciding whether or not a mobile application is right for your organization, as well as what type of mobile app you should consider.

1. There will be more smartphones than people on Earth by the beginning of 2013 and more people across the globe have access to smartphones than they do running water. In summation, mobile technology is just getting started…

2. A mobile app needs to be designed specifically for the platform it will be utilized on. This means that if you want your app to work on an iPhone and an Android smartphone, you’re essentially going to be building two separate mobile applications.

3. The cost of a mobile app is dependent on the sophistication of its features and what type of platform you’re developing on. Some platforms are more expensive to develop on due to their complexity.

4. There is a myth that mobile application development is easy, “beginner programmer friendly” or suited for anyone who can program a website. This is absolutely not true. It takes a professional developer approximately 6 months to master even the most basic platform.

5. Remember that users are savvy – 1 in 4 mobile applications once downloaded will never be used again due to user dissatisfaction with performance. Don’t waste money on developing a mobile application if you don’t have the resources to do it correctly.

6. There are essentially 5 types of Mobile Applicationsa. Time Wasters (apps that are used for short bursts; i.e. games)b. Core Utilities (apps that utilize a core feature of the phone; i.e. camera)c. Episodic Utilities (apps that are used for a targeted purpose in a specific situation; i.e. making a dinner reservation)


d. Composite Applications (apps that utilize several core features along with additional information; i.e. Fitness apps)e. Informational / Purpose Driven Apps (apps that provide information or are used for marketing or branding purposes)

7. A mobile application, when developed correctly will not only increase your ROI, but it will also open a new avenue for increased revenue while making your organization relevant in today’s market.

8. There are approximately seven key tenets as to what makes a ‘good’ mobile application. They are:

a. Stable and reliable performanceb. Consistent with the platform they are designed onc. Loads fastd. No user-interface hang-ups (if your app constant freezes and has to restart, it’s the kiss of death for consumers)e. No Ads (I’ve never met anyone who purposefully clicks on an ad, and they are distracting to the user experience)f. Considers the user as a valuable consumerg. Provides worthy functionality

9. Mobile applications, when done correctly can be the greatest tool in your branding arsenal. Why are they so important? Here’s some of the reasons why:

a. Universal – Nearly everyone is able to use smartphone apps, not just business people, social networkers and gamersb. Possibilities – Apps are used by companies to promote brand or product, or to provide access to their existing productsc. Unmatched User Experience – Mobile applications offer a user- experience which mobile websites or widgets are unable to provided. Proximity to Customers – For most users their phones are never further than a foot away 24/7,e. Better Visibility – The new generation of app stores make it easier than ever before to be in the forefront of millions of potential customers’ minds.

10. Mobile applications are faster, more interactive and can integrate with many types of features that mobile website technology simply cannot provide. That being said, if you don’t have the budget to build a separate mobile app or a compelling design for one – your website must be built or redeveloped to encompass a “mobile friendly” design.___________________________________________Dawn Geary, Mediaura www.mediaura.com. Dawn can be reached at [email protected]


a u D i o v i s u a l s a l e s & s e r v i C e

Audio Visual Sales & Service

Alpha ProductionsMr. Darrell Lay, President4000 Radio Drive Building 3Louisville, KY 40218(502) 451-2064

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C & H Audio Visual Services, Inc.Mr. Andrew Raitz, Director of Sales942 East Kentucky Street Louisville, KY 40204(502) 637-4595

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Creative Image Technologies LLCMr. Larry Glynn, President211 Breighton Circle #8Shelbyville, KY 40065(502) 487-8039

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Esper Images Video & Multimedia Producers414 Baxter Ave, Suite 220Louisville800-310-4220www.esperimages.comContact: Jack [email protected] Cell 502-417-2250

Products & Services Offered: Full Service Film and Video Production Services.

Past Clients: Clients including but not limited to: TREK, Norlight Telecommunications, UNITY: Journalists of Color, Community Connections News Magazine, National Association of Black Journalists, Dow AgroScience, DresserWaukesha Engine, Hitachi Telecommunications, National Council of La Raza, Attorney Hupy & Abraham S.C., Kentucky Derby Museum, Southern Clay Products, Chevrolet, Cadillac, Disney Entertainment, Gay Men’s Chorus of Washington, DC, The International Society for Hemodialysis, John Deere, Major League Baseball

Clients Call Us When They Need: TV Ads, Marketing Videos, National Conference & Convention Production, Digital Signage, 3D animation, Corporate Communications, Museum Exhibits & Interactive Kiosk

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Heyman Talent Louisville1205 E. Washington StLouisville, Ky 40206502-589-2540www.heymantalent.comContact: Kathy [email protected] Cell 502-291-6024

Mission Statement: Heyman Talent Agency is a full service commercial talent agency. We offer professional models and actors who are available to work. We book films, commercials, training videos, print work, voiceover, runway and promotional/trade show models. We are ready for your next project.

Company History: Heyman Talent has been in business in the Cincinnati area for over 25 years. The Louisville office opened in 1997 and has worked to build an excellent talent and model pool ready to work!.Products & Services Offered: We represent talent and models from babies to seniors and we match client needs for models and talent with our professionals. Talent work on local and regional films and commercials,


a u D i o v i s u a l s a l e s & s e r v i C e

television shows, print projects, magazines, catalogs, voiceover, runway, and promotional modeling.

Management & Ownership: Kathy Campbell is the agency director and owner, and also works as an agent. Devin Bundrent works as a talent agent and Sarah East is the office audition coordinator.

Past Clients: Yum, Army Wives, Creative Alliance, Red 7 e, Courier Journal, Voice Tribune, Macys, Dillards, Doe Anderson, Videobred, Bandy Carroll Hellige, Current Marketing, Eye Level Films, Power Creative, Price Weber, Ky Derby Festival, Univ of Cincy DAAP,Louisville Bride, Louisville Magazine, Darkhorse Creative, Piranha Pictures, Unusual Suspects, Zappos, Rodes, WDRB, and more...

Clients Call Us When They Need: Models, Actors, real people, casting services, Voiceover talent, stylists, makeup artists, and more. We have even booked jugglers, dancers, dogs and horses!

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Trinity Conference Center (TCC)Ms. Kelly Dettlinger, Assistant Manager of Administration11400 Decimal Drive Louisville, KY 40299(877) 814-9427

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Trinity Video Communications, Inc.11400 Decimal DriveLouisville, KY 40299502-240-6100www.trinityvideo.netContact: John [email protected] Cell 502-381-1773

Mission Statement: Delivering the best customer service possible each and every day

Company History: Trinity Video Communications was formed in June 2000, but its origins date back to the early 1990s. The company has made its mark in the federal A/V market, working with a number of federal agencies. 75% of employees hold a Top Secret clearance. In 2004, Trinity opened the Northern Virginia office in order to have an employee base and operations near Washington, D.C. Trinity Video has expanded from a videoconferencing solution provider to become a custom integrator of A/V solutions. The company’s hallmark product, “The Trinity Touch TM” is a proprietary, secure videoconferencing solution. Trinity has expanded into custom room design using AMX and Crestron control systems in conjunction with the latest AV equipment from a variety of manufacturers and is a full A/V solutions provider, including technologies such as streaming video and digital signage.

Products & Services Offered: Unified Communications; Videoconferencing; Audio Visual Rooms; Custom Room Design; Medical Cart Video; Digital Signage; Desktop Video; Mobile/Tactical Video; Customized Software Solutions

Management & Ownership: Barry J. Sawayer, CEO & PresidentPast Clients: Federal Bureau of Investigation; University of Louisville; Sullivan University; Kentucky Lottery; UPS; General Electric; Hilliard Lyons; Ft. Knox; Brown Forman; St. Xavier

Clients Call Us When They Need: Unified Communications; Videoconferencing; Audio Visual Rooms; Classrooms; Medical Cart Video; Digital Signage; Desktop Video; Mobile/Tactical Video

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C o n v e n t i o n & t r a D e s H o w F a C i l i t i e s

Convention & Trade Show Facilities

Kentucky International Convention CenterMr. Drew Martin, Vice President221 4th Street Louisville, KY 40202(502) 595-4381

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Kentucky State Fair BoardMr. Harold Workman, President/CEOP.O. Box 37130 Louisville, KY 40233-7130(502) 367-5114

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Expositions, Trade Shows & Fairs

Exhibit Management Associates, Inc.Mr. Toby Young, President1404 Brown Lane #E Louisville, KY 40207-4609(502) 899-3892

Baach Creative ServicesMs. Amy Baach, President2300 Hurstbourne Village Drive Suite 900Louisville, KY 40299(502) 423-1414

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Karen Boone DesignKaren Boone, Graphic Designer1404 Falcon DriveLouisville KY 40213(502) 634-5857Cell (502) [email protected]

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iCandyConcepts, LLCMs. Susan E. Carl, Owner3044 Bardstown Road Suite 232Louisville, KY 40205-3020(502) 551-2963

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Graphic Designers

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Marketing Research & Analysis

Horizon Group InternationalMr. Matt Schulte, President, Horizon Insight100 Mallard Creek Road Lakeview Suite 200Louisville, KY 40207(502) 454-0008

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IQS Research308 N Evergreen RoadLouisville, KY 402435022446600www.iqsresearch.comContact: Shawn [email protected] Cell 502-550-2945

Mission Statement: The mission of IQS Research is to provide the facts, information and insights our clients need to move their organizations to the next level.

Company History: IQS Research was started in 1999 with the intent to provide cutting edge data analytics and business support to growing companies. Since that time we have been honored to serve some of the best companies in the city and we continue to expand the list of tools we can provide.

Products & Services Offered: Market research, data analytics, customer opinion studies, market segmentation studies, competitor assessments, buyer behavior profiles and custom research of all kinds. We differentiate ourselves through our analytical capabilities which ensure that you are responding to the right issues in the right way.

Management & Ownership: The company is owned and managed by Shawn Herbig. Our team of four people work with businesses everyday to provide answers for their most challenging problems.

Past Clients: GLI, Ford, Fontainebleau, Brown-Forman, The Oliver Group, Speed School of Engineering, JCPS, KY Association for Economic Development, Almost Family/Caretenders just to name a few.

Clients Call Us When They Need: In business there is never a shortage of opinions: consultants, advisers, and well-intentioned friends. Clients call us when they want to know what the market really thinks so that they can cut through the opinion clutter and focus on what matters.

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Measure Consumer PerspectivesMrs. Kimberly Nasief-Westergren, President1860 Mellwood Avenue Building A Suite 155Louisville, KY 40206(502) 749-6100

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The Magnetic GroupMs. Jessica Zubric, Owner620 South 3rd Street Suite 200Louisville, KY 40202(502) 315-2600

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Thoroughbred Research GroupMr. Harold Busack, CFO1941 Bishop Lane Suite 1017Louisville, KY 40218(502) 459-3133

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Marketing Services

520 East BrandsMs. Shane Shaps, President and CEO7210 Edmonson Place Prospect, KY 40059(502) 533-1328

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Accent InterMedia, LLCMs. Lora L. Potts, Director of Finance300 Missouri Avenue Suite 300Jeffersonville, IN 47130(812) 206-1948

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ACCENT Marketing ServicesMs. Linda Ruffenach, President400 Missouri Avenue Suite 100Jeffersonville, IN 47130(812) 206-6200

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Fulfillment Concepts, Inc. (FCi)2200 Ampere DriveLouisville, KY 40299502-266-5555www.fciusa.netContact: Jack Mullins, [email protected]

Mission Statement: As employees of FCi, we will apply our values to all relationships, with each other, our customers, our vendors and our community. We will serve our customers by maintaining the highest level of honesty, trust and integrity. Success will come through close personal relationships built on respect and mutual understanding. As a company, we will be a good neighbor, offering our services to our community and providing employment opportunities to all. Realizing the unique value of our people, FCi pledges to treat each as an individual. We will encourage them to

develop their full potential through training and continuing education. We will maintain a work environment that encourages initiative, creativity and professionalism.

Company History: FCi is privately owned by Jack Mullins. It was formed in November 1988. FCi was a traditional fulfillment company offering services of inventory management, order processing, and pick/pack/ship services, but that didn’t last long. Like everything else in our society, demands changed rapidly; and FCi realized it would need to carve out a niche to stay “in the game.” FCi customers demanded more and more value-added services in order to streamline the production and distribution of their materials. Turnaround times became critical to meet the demand of their marketplace. The need increased to have a single-source provider allowing for one point of contact in order to lessen the management activities of a project. FCi found itself evolving into a “full service” fulfillment company offering complete front- and back-end solutions with the option of managing the entire process for a client from start to finish, or stepping in anywhere in the middle and driving to completion.

Products & Services Offered: Technology Services, Website design and development, Systems integration 1:1 Marketing Services, XMPie software, QR codes, Cross-media implementation Digital Print Services, Variable / personalized information, Print-on-demand, In-line finishing, Fulfillment Services, Literature fulfillment, Product fulfillment, Kit building, Mail Services, Data processing, Automated insertion, Hand assembly, Presorting and drop shipping

Management & Ownership: The direction of FCi is lead first and foremost by Jack Mullins. Under his direction is a management team consisting of three people. Within this team is an experience level of 100 + years in fulfillment and print. This team has a clear, concise vision of the future of FCi and the main components necessary to steer the organization forward into the future. Members of this team include: Jack Mullins – President, Joanna Bradley – Senior Vice President, Brian Thompson – VP of Operations and Sales and Susan Welsh – Controller.

Past Clients: Aegon/Transamerica, Connections Academy

Clients Call Us When They Need: efficiency improvements in their current business processes and procedures.

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Gannett Direct Marketing Services, Inc.Mr. David Worland, President3400 Robards Court Louisville, KY 40218(502) 454-6660

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Infotel Marketing, Inc.Mr. Jeffrey Davis, President and Owner115 South Hubbards Lane Louisville, KY 40207(502) 897-9933

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PromoStar of KY5235 Craigs Creek DrLouisville, KY 40241502-905-9305www.promostarofky.comContact: Tracy [email protected] Cell 502-905-9305

Mission Statement: To provide my customers with excellent customer service and a quality product.

Company History: Tracy has worked in the promotional products field for about 20 years. Tracy has been in business for herself for the past 2 years. Many of our existing customers have dealt with Tracy for quite a few years.

Products & Services Offered: Trade Show Giveaways, Sales Incentives, Corporate Gifts, Web Stores, Fulfillment Programs, Logoed Apparel, Holiday Gift Giving, Awards & Recognition

Management & Ownership: Owners: Tracy & Scott EsteppPast Clients: Stock Yards Bank, Trilogy Health Services, CMC - Construction Machinery Company, Bale Equipment, KAHCF, Alzheimer’s Assoc, American Metal Supply, Lesco Design, The Mirazon Group, Forcht Bankl Borders & Bordersl Dean Dorton Allen Fordl Strong-Hold Products

Clients Call Us When They Need: Trade Show Giveaways, Sales Incentives, Corporate Gifts, Web Stores, Fulfillment Programs, Logoed Apparel, Holiday Gift Giving, Awards & Recognition

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SML CommunicationsMs. Susan McNeese Lynch, Principal1274 Willow Avenue Louisville, KY 40204(502) 836-5347

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Social Media Explorer LLCMs. Jason Falls, Principal9900 Corporate Campus Drive Suite 3000Louisville, KY 40223(502) 509-4763

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Stewart & Associates, Inc.Ms. Kathryn M. Stewart, Marketing Director550 West Kentucky Street Louisville, KY 40203(502) 583-5502

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Wax Custom Communications730 W Main St, Suite 201Louisville KY 40202502-442-2544www.waxcom.comContact: Heather [email protected] Cell 502-442-2544

Mission Statement: We stand for a new kind of marketing that recognizes the power of the client. Our client-centric, results-driven approach delivers cost effective, award winning work.

Company History: Founded in 1987 by Pulitzer Prize nominated photojournalist Bill Wax, Wax Custom Communications is a full-service integrated marketing firm. A member of the Custom Publishing Council and the American Marketing Association, Wax is active in multiple

business sectors, including health plans, hospitals, finance, insurance, education, technology and telecommunications.Products & Services Offered: Advertising Services, Content Marketing, Custom Publishing, Integrated Marketing Solutions, Market Research, Media Planning and Buying, New Media Marketing, Social Media Strategy, Strategic Planning, Web Analytics, Website Design and Development

Management & Ownership: Bill Wax, President and Founder, Heather Mickley, Senior Director, Client Services

Past Clients: Humana Inc., AvMed Health Plans, Camden, Clark Medical Center, BlueCross BlueShield, Richmond University Medical Center

Clients Call Us When They Need: creative, effective solutions to their challenges – delivered on time and on budget.Company


Does Sales Training Really Work … you may be surprised By Don Odom

In full disclosure, I lead sales training improvement programs and coach small business owners, which may make what I am about to share all that more unusual and seemingly hypocritical. In my experience, sales training seminars do not result with the intended outcome, which is to increase new sales. Why would someone in my line of work, say this?

Let’s take a look at what happens when you attend a sales training seminar. Excitement is in the air leading up to the seminar. The allure of learning the “secret” that will ignite sales and improve results is exhilarating! Being excited and “pumped-up” after an event is normal. The real question is what happens when the excitement wears away? Are the new techniques, ideas and tips generating revenue? Are you getting better results? Are you seeing a return on your investment? Or do you see that you and your team are back to business as usual and you are still falling short of your sales goals?

From my experience, back to business as usual is what happens and that’s why I say that seminar training alone will not produce the intended results of improved sales. Without reinforcement and accountability, any tip or technique, regardless of its quality, will fall short and no real change will occur. I am not suggesting that seminar training, in general, is bad. It’s not. In fact, there are many brilliant ideas, tips and techniques out there. The fact is they just don’t implement themselves.

The implementation process is the determining factor behind whether real change will occur or not. I teach and coach that change only happens when we have a lasting behavioral shift and to bring about a change in behaviors requires reinforcement and repetition . Therefore, through reinforcement, we can change our behaviors and if we change our behaviors then we have real change that lasts and that provided different and better results.

Reinforcement is the most proven technique that I know of to bring about real change. The problem though, reinforcement training is


real work and it takes time and effort! And for many owners, because business moves fast and there is always a need for better results, a sense of urgency is created, which causes many to go down the path of least resistance looking for fast results. They attend or send their team to a quick one or two-day seminar and check the box for training, and expect to see results. They reason, a little tune-up is all that is needed. After all, they are “people” people and that’s really what you need to be successful at selling. Unfortunately, many owners find out the hard way that people skills and selling skills are not the same. Many “people people” fail at sales.

The hard truth is a little tune-up is not what most sales people need! Business has changed; that’s not a secret. Selling now, and in the foreseeable future, is and will be much more demanding than in recent decades. Your company’s success relies on your sales team’s ability to communicate how your offering satisfies the customer’s needs better than any other alternative available – including those competitors not even in your space. To survive and thrive, all business will require quality sales processes, no longer will just “showing up” lead to success, there are too many options and too many competitors now. To be successful going forward will require a repeatable and dependable selling process implemented through a dynamic reinforcement program that accounts for changes in the marketplace and the ever-changing demands of your customers.

To learn more about the reinforcement training for Small Business Owners visit www.salestrainingforsmallbusinessowners.com. You can download the report “Why Sales People Fail” and sign up for my next Sales Workshop for Small Business Owners – enter the code GLI-Oetken and save $30 on admission.

__________________________________________Don Odom is the Managing Director of Impact Sales Systems. He works with business owners to fix one of the most frustrating and costly problems they face – poor sales results. He works on the BEHAVIORS that cause them to miss their numbers and shows them how to implement a proven sales system that provides a consistent and dependable way to get new sales.


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Magazines

Glass Patterns Quarterly, Inc.Ms. Maureen James, PresidentP.O. Box 69 Westport, KY 40077(502) 222-5631

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Newspapers

Business First of LouisvilleMr. Tom Monahan, President/Publisher455 South Fourth Street Suite 278Louisville, KY 40202(502) 583-1731

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Courier-Journal525 West BroadwayLouisville, KY 40202502-582-4708www.courier-journal.comContact: Carolyn [email protected]

Mission Statement: Every day, in print, online and mobile, Courier-Journal Media connects advertisers with their best prospects in unique and innovative ways. We’re continually developing cutting-edge products, offering targeted content and custom advertising opportunities, and delivering award-winning journalism over multiple platforms. Bottom line - we can provide your business with everything necessary to ensure you’ll reach the right people at the right time.

Company History: The Courier-Journal has a distinguished history for meritorious public service and has been the recipient of ten Pulitzer Prizes, a feat few newspapers can match.

Products & Services Offered: On top of our daily newspaper product and non-daily print products, we now offer an even wider variety of innovative digital marketing solutions all designed to give your business the strongest digital presence possible and drive the best results!

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Jewish Community of LouisvilleMr. Stu Silberman, CEO3600 Dutchmans Lane Louisville, KY 40205(502) 451-8840

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LEO Communications, LLC d/b/a Louisville Eccentric Observer and nFocus Magazine301 E. Main St., Ste 201Louisville, KY 40202502.895.9770www.leoweekly.comContact: Pam [email protected] Cell 502.262.7619Mission Statement: LEO Weekly is Louisville’s only alternative newsweekly. Edgy, urbane and sophisticated, with a dash of wit and an authoritative voice, LEO and its online component, leoweekly.com, offer the city’s most intelligent reads on everything from news and politics to arts, entertainment, music and popular culture.


Company History: Since 1990, has provided an intelligent, detailed analysis of what makes this city tick, asserting itself as a must-read among smart, engaged and active Louisvillians, both young and old. Whether shedding light on the latest snafu at city hall, reviewing a trendy new restaurant, or touting a hot local band, we are your source for what’s what in Derby City. For more than two decades, LEO has provided incisive, authoritative commentary, and in recent years, the paper’s news department has stepped up its game, going beyond breaking news to tell in-depth stories that matter. Along the way, the newspaper has captured hundreds of journalism awards for a broad range of reporting, news writing, commentary, arts, music and cultural criticism and analysis.

Products & Services Offered: Advertising, News articles, Arts & Entertainment coverage.

Management & Ownership: Publisher – Pam Brooks, Owned by SouthComm Communications.

Past Clients: Bernheim Forrest, Bluegrass Brewing Co., Comedy Caravan, Doo Wop Shop, Harrah’s Horseshoe Indiana, Joffe Med Ctr., Louisville Palace, Louisville Public Media, Louisville Zoo, McKendree University, Miller Brewing Co., PT’s Showclub, Pilgrim Productions, Rainbow Blossom, Sullivan University, WFPK.

Clients Call Us When They Need: When companies want to be happening in Louisville, LEO is where they advertise.

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Louisville DefenderMr. Clarence Leslie, Executive VP & General Manager1720 Dixie Highway Louisville, KY 40210(502) 772-2591

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The Voice-Tribune735 East Main StreetLouisville, KY 40202502-897-8900www.voice-tribune.comContact: Lauren [email protected] Cell 502-298-5862Mission Statement: The Voice-Tribune, a Blue Equity Company, is a weekly newspaper in Louisville, Kentucky covering news, society and sports. Management & Ownership: Blue Equity Publishing Louisville,LLC. Chairman, Jonathan S. Blue, Publisher - Tracy A. Blue • • • • • • • • • • • • • • • • • • • • • •

Radio Stations

Clear Channel RadioMr. Kevin Hughes, Director of Sales4000 #1 Radio Drive Louisville, KY 40218(502) 479-2155

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Cox Media Group - WVEZ/106.9 WQNU/103.1 WSFR/107.7 WRKA/103.9612 S.4th St.#100Louisville, KY 40202502-681-0206www.lite1069.comContact: Ashley [email protected] Cell 812-987-9540

Mission Statement: Creating out of the box ideas and fun, innovative solutions for all of our clients. We also strive to thoroughly understand


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all of our clients’ needs and challenges so that we may develop effective plans to help grow those businesses.Products & Services Offered: Radio Advertising, Advanced Digital Targeting, Event Planning, Live Broadcasts, Creative Brainstorming Sessions, Marketing Strategy Models Past Clients: Subway, The Summit, Kentucky Center for the Arts, Louisville Zoo, Shane Company, Kroger, Meijer, Class Act Federal Credit Union, Sullivan University, The Galt House

Clients Call Us When They Need: Creative solutions to their business problems, and when they need help growing their customer base.

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Louisville Public MediaMr. Donovan Reynolds, President619 South 4th Street Louisville, KY 40202(502) 814-6500

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Television Stations & Broadcasting Monitoring

Media Library Inc.Ms. Laura Smith, General Manager1450 Gardiner Lane Suite CLouisville, KY 40213(502) 366-4665

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Television Stations & Broadcasting Companies

WAVE-3 TVMr. Ken Selvaggi, Vice President & General ManagerP.O. Box 32970 Louisville, KY 40232(502) 585-2201

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WBKI Louisville TV GroupMr. Lenny Philyaw, Station Manager6100 Dutchmans Lane Suite 701Louisville, KY 40205(502) 809-3400

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KETMs. Julie Schmidt Sr., Director of External Affairs620 West Main Street Suite 125Louisville, KY 40202(502) 589-3538

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Louisville Metro TVMr. Matt Schuster, Channel Manager527 West Jefferson Street Sixth FloorLouisville, KY 40202(502) 574-1904


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WLRS-FM520 South 4th StreetLOUISVILLE, KY502-625-1220www.wlrs.comContact: Tommy [email protected] Cell 502-625-1220

Mission Statement: To strive for excellence in programming, sales, promotions, technical, finance and all other aspects of the radio business.

Products & Services Offered: Radio Broadcasting

Management & Ownership: Dale Schaefer, Vice Pres/Market MGR George Lindsey, PD/Operations MGR Holly Bussey, NSM/GSM, WLRS Tom Ulmer, GSM, WDJX/WXMA George Demaree, GSM, WGZB/WMJM

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WXMA-FM520 South 4th Street, 2nd FloorLouisville, KY 40202502-625-1220www.themaxfm.comContact: George [email protected] Cell 502-625-1292

Mission Statement: To strive for excellence in programming, sales, promotions, technical, finance and all other aspects of the radio business. Products & Services Offered: Radio Broadcasting


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WMJM-FM520 South 4th Street, 2nd FloorLouisville, KY 40202502-625-1220www.1013online.comContact: Phillip [email protected] Cell 502-625-1293



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WGZB-FM520 South 4th Street, 2nd FloorLouisville, KY 40202502-625-1220www.b96jams.comContact: Phillip [email protected] Cell 502-625-1293



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WDJX-FM520 South 4th Street, 2nd FloorLouisville, KY 40202502-625-1220www.wdjx.comContact: Tom [email protected] Cell 502-625-1228



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Main Line Broadcasting, LLC520 South 4th Street, 2nd FloorLouisville, KY 40202502-625-1220www.wdjx.com; www.b96jams.com; www.1013online.com; www.themaxfm.com; www.wlrs.comContact: Dale [email protected] Cell 502-625-1220

Mission Statement: To strive for excellence in programming, sales, promotions, technical, finance and all other aspects of the radio business.

Products & Services Offered: Radio Broadcasting on 5 Radio Stations: 99.7 WDJX-FM 96.5 WGZB-FM 101.3 WMJM-FM 102.3 WXMA-FM 105.1 WLRS-FM


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WDRB TV - WMYO-TVMr. Bill Lamb, President/General Manager624 West Muhammad Ali Boulevard Independence SquareLouisville, KY 40203(502) 562-5741

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WHAS-11Mr. Mark Pimentel, President/General Manager520 West Chestnut Street Louisville, KY 40202(502) 582-7711

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WLKY Channel 32 - CBSMr. Glenn Haygood, President/General Manager1918 Mellwood Avenue Louisville, KY 40206(502) 893-3671

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Research is the Jewel in the Sales Process, And the Internet Your Oyster By Dawn Yankeelov

“Diamonds are nothing more than chunks of coal that stuck to their jobs.” – Malcolm Forbes

Small businesses and startups often operate on the premise that “build it they will come,” and “we’ve got no competition,” are the right answers. Certainly products and services that deliver are important to capture and close a sale, but the root of all good profitability is found in the research you do before you step to the curb. And, there is always going to be some type of competition, direct or indirect, so just count on it. Technology is moving all businesses today, and you must get into the flow of data and analysis or drift away without capturing the gold.

This is true, regardless of the size of your marketing budget, the longevity of your products or services in the marketplace, and your outlook on the future.

If you are looking ahead with some trepidation, you may need to get out of your head and do a little homework on what is facing you now in your industry. Here are some quick ideas to get you started, if you are in that sales cycle ready for the road.

1. Attend a live meeting of SCIP, the Society of Competitive Intelligence Professionals. Competitive Intelligence is another way to say research, and there is an art form in making sense of trends, and other data. Realize that making you and your team smart, can make the difference. Go to www.scip.com to determine to closest meeting. Sometimes, an out of town experience can lend new perspective where you are not so worried about what other people think when you are asking questions on how to think about data. Data is nothing until it is turned in knowledge that has breadth and depth. Do not be afraid to step out of your everyday 20-mile radius of live work connections.

2. Look at web traffic numbers for your company, your potential clients, and your competition for news you can use. Go to www.alexa.com or www.quantcast.com to gauge the marketplace. This is neither time-consuming, nor hard. You can do it pre-sales call, for each and every potential client as well to get a “big-picture” sense of activity. It’s a quick hit—useful, but not


to be taken as the hard-core, extensive analysis of a company’s strength.3. Experiment with different types of news delivery. You might be signed up for newsletters in your industry that come into your inbox, a particular mobile app for a favorite magazine, or an RSS feed for key sites, but are you really getting the information you want? That may be a changing cycle in your field. Consider using Trove, a personalized news engine you can train to learn your desired news sources. You can change your areas of interest and pull down each day what you think is relevant. Trove is part of the Washington Post empire now. Sign into Trove using Facebook. Do you need scientific information? Google free tools and subset search categories are still useful. Don’t forget about Google Scholar for academic abstracts, book summaries, and technical or scientific research. Or the opportunity to use Google Alerts to send you information on key, changing topics. Google Alerts is a content change detection and notification service.

4. Make a recommendation: customer service or other departments can monitor your company’s reputation to help you in the sales process. Measurement and reputation management are so critical to performance in sales and many companies, including, Salesforce have begun to bake in feature sets that allow a great deal of analysis of what is going on. In 2011, Salesforce acquired Radian6 for $326 million, for example, for social media monitoring, insights and engagement. Oracle now owns CollectiveIntellect, a sentiment analysis tool. What tools is your company using, and do you have access to this?

Aspectx, based in Louisville, has been offering this type of service since 1989. Potential outside projects that can lend assistance in crafting your unique value proposition for 2012 may be outside focus groups, one-to-one interviews, case studies for the sales team, a series of online surveys, video testimonials, white paper generation or the like. __________________________________________Dawn Marie Yankeelov, founder of Aspectx, a PR and marketing firm with emphasis in technology and healthcare accounts, currently serves as the Chair of the Technology Section for the International Public Relations Society of America. @dawnyaspectx. [email protected]. www.aspectx.com Find me on LinkedIn, and FB.


M u lt i M e D i a Co M M u n i C at i o n s

Multimedia Communications Consultants

Catalyst LearningMs. Lynn Fischer, President310 West Liberty Street Suite 403Louisville, KY 40202(502) 584-7337

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Interactive Media Lab, Inc.Mr. Steve Steurer 124 North First Street Louisville, KY 40202(502) 585-4004

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Solid Light, Inc.Ms. Cynthia Torp, President438 South 3rd Street Louisville, KY 40202(502) 562-0060 Ext:101

Product Development & Marketing

TechshotMr. Rich Boling, Vice President, Corporate Advancement7200 Highway 150 Greenville, IN 47124(812) 923-9591

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Publishers

American Printing House for the Blind (APH)Dr. Tuck Tinsley III, President1839 Frankfort Avenue Louisville, KY 40206(502) 895-2405

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Apartment FinderMs. Susan Scott, Managing Editor125 Chenoweth Lane Suite 209Louisville, KY 40207(502) 893-1869

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Butler BooksMrs. Carol Butler, PublisherP.O. Box 7311 Louisville, KY 40257(502) 897-9393

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Clark Legacies, LLCMr. John Clark, IV, Owner520 Old Stone Way Louisville, KY 40207(502) 693-1506

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El Latino Enterprises LLCMr. Peter DelValle, PresidentP.O. Box 276 Crestwood, KY 40014(502) 472-6101

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Fastline Publications LLCP O Box 248Buckner, KY 40010502-222-0146www.fastline.comContact: Bill [email protected]

Mission Statement: To develop long-term sales representatives, associates and customers.

Company History: Began publications for the trucking industry in 1978. Then moved to the farming industry in 1986.

Products & Services Offered: Advertising media company for the farming industry.

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Green Banner Publications, Inc.Mr. Joseph V. Green, Publisher490 East State Road 60 P.O. Box 38Pekin, IN 47165(812) 967-3176

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Louisville MagazineMr. Dan Crutcher, Publisher137 West Muhammad Ali Boulevard Suite 101Louisville, KY 40202-1429(502) 625-0100 Ext:17

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Narrowcast Group LLCMs. Kim Spalding, CFO10400 Linn Station Road Suite 100Louisville, KY 40223(502) 583-8024

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P u b l i s H e r s

Personnel Policy Service, Inc.Mr. John C. Norman, Jr., PresidentP.O. Box 7697 Louisville, KY 40257(502) 899-5102

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Sound Mind InvestingMr. Matthew Pryor, Director of Operations9700 Park Plaza Avenue Suite 203Louisville, KY 40241(502) 426-6284

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The Lane ReportMr. Ed Lane, Publisher/CEO201 East Main Street Chase Tower, 14th FloorLexington, KY 40507-2003(859) 244-3500

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Who’s Who LouisvilleMr. Duane M. Lightfoot, Sr., PresidentP.O. Box 991366 Louisville, KY 40269-1366(502) 240-0444

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7 Essential Tips for Web Marketing By Taylor Trusty

Every business does web marketing, even if they don’t know it. Businesses without a webpage are still being searched for on Google, people are leaving reviews for them on Yelp, and they are being added to directories like the Better Business Bureau’s. Since web marketing is inevitable for every business, here are seven helpful tips on making the most of your business’ online presence:

1. Everything matters. Somehow, your most important site visitor will find the one thing you hoped no one would see. A broken link. A missing image. A chat feature that crashes their web browser. Somehow, they will find it. The logic goes that if you lack attention to detail on your website, how can prospective clients be confident you won’t do the same to them? Build your website as if your most important potential client is going to see every page and use every feature, because chances are, he will.

2. Update continuously. The two most important things affecting your online influence are frequency of updates and usefulness of content. We’ll cover the latter soon, but for updating, here are some basic guidelines: update social media statuses at least three times a week, blog once a week, and update website pages whenever you have a new feature or offering.

3. Be helpful. An endless stream of search engine optimization websites promises to get your company to the top of search results because they “understand Google’s algorithm” and know how to “game the system.” This flies in the face of Google’s own advice for ranking high in their results: be helpful. Google’s algorithms change frequently, but sites that continuously offer timely, helpful, and unique content will see a steady rise in search engine traffic year after year.

4. Track offline actions - online. By now all online advertisers are accustomed to getting ROI metrics for online ads. But how do you connect the dots with your offline marketing? The solution is unique links customized for every application. Through integrated marketing metrics tools, you can track the effectiveness of mass-audience pieces like postcards, posters, mailers, and billboards because they provide unique web addresses and phone numbers according to variables you set.


You can know which billboard is responsible for the increase in web visits, and which postcard format generated the greatest number of web sales. This enables you to accurately optimize your marketing campaigns across platforms so you can be sure your marketing dollars are being spent most effectively.

5. Ignore the mobile web at your own peril. Most companies realize they will not be taken seriously without a website. The time is coming soon when the same judgment will be passed on companies without a presence on the mobile web. Capitalizing on the ubiquity of mobile phones starts with a well-designed mobile version of your website. It should be optimized for fast loading and viewing on smartphones and tablets.

6. Do social media right, or not at all.Social media is the most promising and potentially dangerous marketing technology available today. It’s promising because it offers companies the ability to build relationships with their customers similar to the way a friend or trusted advisor would. At the same time, a social media mishap can spiral out of control very quickly -- and publicly.

7. Only great branding beats marketing clutter. Each one of us is inundated with 10,000 marketing messages every day, and this is never more obvious than in an average browsing session on the web. So trying to get attention by doing more of the same or being the loudest doesn’t work. Instead, you must appeal to your audience’s hearts and minds with a unique brand.

If you’re looking for more, you can dig deeper into each of these topics as there are a wealth of blogs and forums to offer additional learning. And if you do your marketing with an agency, make sure they address these points in any plan they present. Armed with these tips, your business can be better prepared to tackle the complex world of web marketing.__________________________________________Taylor Trusty: I run Blackstone Media - an interactive agency located in downtown Louisville. We provide website solutions to clients around the region, including developing the website and mobile backend for Yellow Cab (goloucab.com), Mountjoy Chilton Medley (mcmcpa.com), US Baseball Academy (usbaseballacademy.com), and many others. Taylor can be reached at [email protected]


r e s e a r C H & D e v e l o P M e n t

Research & Development

NielsenMr. Thomas J. Harden, Call Center Leader555 West Lincoln Trail Boulevard Radcliff, KY 40160(270) 272-1563

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s a l e s & M a n a g e M e n t t r a i n i n g

Sales & Management Training

Impact Sales Systems214 South 8th StreetLouisville502-589-3253www.donodom.comContact: Don [email protected] Cell 502-767-3094

Mission Statement: To equip small business owners with the processes, systems and behaviors so they see achieve sales results that are repeatable and dependable.

Company History: Established in 2004

Products & Services Offered: Strategic Sales Training and Strategic Sales Management

Management & Ownership: Don Odom and Amy Romines

Past Clients: References upon request

Clients Call Us When They Need: They are faced with flat or falling sales because their prospecting efforts are not creating enough new opportunities for them or when they can’t get to decision makers or when they are sending out a lot of proposals, but closing few or when they are losing profits, because they are only able to sell on price.Company

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Louisville Sales ClubMs. MaryAnn Schubert 3002 Meade Avenue Louisville, KY 40217

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Profitable People, Inc.Mr. Eric Brown, President5724 Morrison Avenue Louisville, KY 40214(502) 262-9904

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The Strickland Group9700 Park Plaza Ave, Ste 104Louisville, KY 40241502-454-5454stricklandgroup.sandler.comContact: Michael [email protected] Cell 502-386-8154

Mission Statement: Our mission is to help companies achieve lasting growth in their sales, sales management and support activities.

Company History: The Strickland Group is the culmination of a 20 year history of training and consulting. Michael Strickland has been devoted to sales, marketing and creating environments in which people improve productivity and results. Michael, a business development/sales specialist and Vistage Chair, was a corporate executive with several large financial institutions. He also served as a consultant to banks, accounting firms and holding companies. Michael joined the Sandler Group initially as a corporate trainer where he ultimately purchased a Sandler franchise in 2000. Vince Esposito joined the Strickland Group in March of 2012 and brings with him over 25 years of direct sales, sales management and training experience to the Company. Over his career, Vince, has mentored individual sales representatives as well as managed groups of sales teams. His knowledge has been developed from working in several diverse industries calling on all levels in an organization including the C-Suite level.

Products & Services Offered: Sales Force Development, Sales Management Training, Consulting Executive Coaching, Customer Service Training, Profiling Reinforcement Training

Management & Ownership: Michael Strickland President/Owner Vistage Chair Vince Esposito Managing Partner

Past Clients: Sud-Chemie, Inc., Greater Louisville, Inc., Welder’s Supply, Harshaw, Trane, Business First, Beeson, Inc., Premier Packaging, Universal Linen, USI Insurance Services

Clients Call Us When They Need: Help assessing current and future hires to help them achieve the highest success. A selling system that will help you take control of the sales process, identify what is working and fix what is not. Help getting past their frustration of dealing with “quick fix” programs that did not facilitate change. Finding lasting change through reinforcement and mentoring.Company

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s a l e s & M a n a g e M e n t t r a i n i n g


5 Killer Mistakes Salespeople Make! Avoid the Traps. By Vince Esposito

As a general rule most of us, most of the time, do the right things. I have been very fortunate to train and coach now reaching close to a 1000 salespeople in different industries. I am always impressed with the strong desire that most of them exhibit to improve skills, and the willingness to work hard to achieve more success.

There is however certain traps to avoid as a salesperson that I see repeated over and over again. These self limiting traps will impact you in many negative ways but particularly in your bank account. I would encourage you to read through the list of the killer mistakes to productivity and ask yourself the question, “Am I suffering from any of these traps?” If so, I have also given some advice and suggestions on how to fix each.

The following list of killer mistakes may be keeping you from achieving your desired lifestyle.

Mistake Number 1: Settling for Average Performance. It is human nature to achieve goals but is the “super-star” that strives to achieve beyond those goal. The super star sets lofty goals and goes about trying to achieve them. Start believing you can be a superstar but there is no substitute for hard work.

Fix: Make the decision to double your income! That’s right double it. Go find more opportunities in your territory starting today. Write down the income you want to earn and go to work in a positive way to find it!

Mistake Number 2: No Solid Well Organized Plan.Most of the time we work with ideas, strategies and opportunities only floating around in our heads. That is ok… but it usually doesn’t turn into superstar status. It is imperative to have a plan to achieve higher results.

Fix: Create a formal prospecting plan on a calendar for 60 days out. Your plan should look like a “cookbook” of high performance with a mix of activities from cold calling to networking to generating referrals but should be organized in a calendar of high performance behavior. Start tracking your daily behavior to your cookbook. Don’t wing it.

Mistake Number 3: Not being a “Listener”This is most common mistake and the largest frustration for your prospects. Learning to truly listen and focus your energy on your client instead of your own desire to sell an agreement is by far the biggest killer of high performance.

Fix: Remember it is about them not you and focus your questioning skills.


Get your clients talking. Questions show your real expertise not your pitch about your company. People buy for their business reasons not because your company is the biggest or supposedly the best.

Mistake Number 4: Not understanding your hidden weaknesses.As human beings we all have strengths and weaknesses. Most of these weaknesses stem from our childhood and how we psychologically view selling.

Fix: Erase your need for approval which prevents you from asking the hard questions or getting rejection. Stop taking it so personal .It isn’t. Also start making stronger agreements with your customers on whether they have a serious interest in your solutions. We were taught as children not to ask money questions because that was private and personal. The hidden weakness of avoiding the money discussions combined with need for approval can really get you in trouble.

Mistake Number 5: Giving up to quickly.There is no better trait in human beings than not giving up. Persistence will most always trump skill in the world of sales. I am not suggesting being a pest but more the willingness to continue follow up with clients professionally. Often clients are very busy and need to be reminded several times that a problem should have a higher priority and be solved.

Fix: Stop thinking a no call back means a NO! It is not necessarily true at all. Keep a list of clients that you think they might be a NO but continue to follow up. Get them to say it don’t assume it. Last of all don’t be afraid of a No. The sooner you a get a NO the sooner you can either move on to more productive business opportunities or negotiate the objection that got you there in the first place.

Now review the list again and circle the traps where you need to focus. Remember eliminate the killer mistakes and you just might double your income! Happy Selling!

___________________________________________Vince Esposito the Managing Partner of The Michael Strickland Group brings with him over 25 years of direct sales, sales management and training experience. Over his career he has mentored individual sales representatives as well as managed groups of sales teams. His knowledge has been developed from working in several diverse industries calling on all levels in an organization including the C-Suite level. www.stricklandgroup.sandler.com. Vince can be reached at [email protected]


s i g n C o M P a n i e s

Signs

Cadillac Sign & DecalMr. Gerry Canter, President4646 Poplar Level Road Louisville, KY 40213(502) 964-4444

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Commonwealth Sign Company, Inc.Mr. Jim Klika, Owner1824 Berry Boulevard Louisville, KY 40215(502) 368-7554

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FastSignsMs. Susan Cilone, CEO6005 Fern Valley Road Suite ALouisville, KY 40228(502) 969-7002

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Louisville Sign Company, Inc.270 Ranch RoadMt. Washington, KY 40047502-957-2161Louisvillesign.comContact: Lianne [email protected]

Company History/Background: Started in 1996 by Rick Bradshaw, a journeyman signman, working for Federal Signs for 17 years. When Federal closed its Louisville office, Rick started his own company making, installing and servicing electric signage

Management & Ownership: Rick Bradshaw, President

Products & Services offered: Customer electric sign installation & service

Past clients: Blacketer zCo, Thorntons, CB/Nicklies, Texas Roadhouse, Meijer

Clients call us when they need: a new custom electric sign, electric message center or if their electric sign needs service.

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Rueff Sign Co., Inc.Mr. Robert C. Rueff, President1530 East Washington Street Louisville, KY 40206(502) 582-1714

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Saf-Ti-Co, Inc.Mr. Donald Freibert, President2400 Millers Lane Louisville, KY 40216(502) 772-2511

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Sign-A-Rama Dixie HighwayMs. Sandy Hood, Owner4436 Dixie Highway Louisville, KY 40216(502) 448-2134

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s i g n C o M P a n i e s

Sign-A-Rama DowntownMs. Maggie P. Harlow, President909 East Market Street Suite 400Louisville, KY 40206(502) 585-4099

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Signs NowMr. Greg Hoskinson, President1979 S. Hurstbourne Parkway Louisville, KY 40220(502) 491-8180

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ThinkSign Optoelectronics, LLCMs. Bo Qian, Sales Manager6708 Grade Lane Suite 706Louisville, KY 40213(502) 272-4911

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Trade Show Services

Deckel & Moneypenny ExhibitsMr. Bruce Deckel, President615 Marret Avenue Louisville, KY 40208(502) 636-5118

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MacFadden Protech LLCMr. Bill Oakley, Vice President908 South 8th Street Suite 200Louisville, KY 40203(502) 736-9500

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Nimlok KentuckyMr. Joe Cherrie, Vice President2505 Technology Drive Louisville, KY 40299(502) 499-7566 Ext:102

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t r a D e s H o w s e r v i C e s


Skyline Exhibits Kentucky552. E. Market StreetLouisville, KY 40205(502) 423-0761, ext. 109www.skylinekentucky.comContact: John [email protected] Cell (502) 509-5798

Mission Statement: Skyline maximizes trade show return on investment with innovative exhibit design, high quality displays and graphics. We help the world trade.

Company History: Established in 1980, Skyline is THE source for remarkable face-to-face marketing experiences. Skyline offers trade show and event exhibits to match any size and budget, ranging from tabletop displays and portable displays to modular inline exhibits and large-scale island exhibits. Skyline makes 19 different exhibit systems, including pop ups, banner stands, panel systems, fabric structures, truss and other structural, custom modular exhibit systems. Skyline has more than 1,500 team members ready to provide exhibitors expert worldwide service and support in 138 design centers in 38 countries. Exhibit rental, graphics, and service support is available from Skyline Regional Service Centers in major venues, such as Las Vegas, Orlando, Toronto, China and Mexico. As North America’s leading exhibit system builder, Skyline exhibits are known for their high quality, great design, cost-saving portability, and innovative functionality. Skyline’s history of creativity, innovation, and performance includes over 100 patents and winning all the major U.S. exhibit industry awards, including Best of Show at Exhibitor Show and TS2.

Products & Services Offered: Banner Stands Pop-up and portable displays Custom-modular displays Rental exhibits Exhibit and graphic design Turnkey services

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Past Clients: Brown-Forman, Humana, Kindred Healthcare, UPS, Louisville Metro Government, Kentucky State Goverment, U.S. Army, Appriss, American Air Filter, University of Louisville, University of Kentucky, LG&E, Payment Alliance, Passport Health, Republic Bank

Clients Call Us When They Need: Innovative exhibit and graphic design Exceptional quality and service. Cost-saving portability. Resources and education


Web Site Design

Blackstone Media455 S 4th St, Ste 910Louisville, KY 40202502-212-0894www.blackstonemedia.comContact: Taylor [email protected] Cell 502-457-6824

Mission Statement: To create web solutions for our clients that deliver a significant return on investment.

Company History: Blackstone Media is Louisville’s premier web development, online marketing, and search optimization provider. Founded in 2006, it has quickly become the partner of choice for businesses and associations, large and small, across the region. What separates us from the competition is not our stunning designs, cutting-edge functionality, or even our outstanding track record – it’s our commitment to you. We don’t just build websites; we get to know your company, dig deep to discover your true needs, and then find solutions that make a real difference. Every creative firm talks about service, but as our clients can tell you, no one matches Blackstone Media’s devotion to client relationships and cost-effective, bottom-line results.

Products & Services Offered: Creative web design, Digital marketing, Search Engine Optimization, Online Advertising, (Facebook ads, Google AdWords, and others)

Management & Ownership: Taylor Trusty

Past Clients: Mountjoy Chilton Medley, Park Community Federal Credit Union, Yellow Cab of Louisville/Lexington, Fellon-McCord , Hillsdale Furniture

Clients Call Us When They Need: A website that deliver results and that they can be proud of.

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w e b s i t e D e s i g n

Custom WebMr. Allen X. Cartwright, President/CEO2301 Hursbbourne Village Drive Suite 400Louisville, KY 40299(502) 618-8067

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DBS>Interactive 517 South 4th Street Louisville, KY 40202Phone: (502) 562-7895 Fax: (502) 562-7896Contact: Cyndi [email protected]

Mission Statement: To create beautiful websites and powerful online marketing strategies that will grow our client’s business and will strengthen our reputation as the premier digital agency in the region.

Company History/Background: DBS>Interactive is a full-service digital agency based in Louisville, KY. Founded by Cyndi Masters in 2000, DBS>Interactive is one of the very few technology companies to be certified as a Women’s Business Enterprise (WBE). Whether you require a corporate website, a mobile app, or a custom business application, DBS>Interactive has the experience and talent to make it a success.

Products and Services:• Website design• Web development• Mobile site/application development• 2D and 3D animation• Video streaming• Software development



• eCommerce solutions• Business application development• Internet marketing including search engine optimization, pay-per-click campaigns, social media marketing, email marketing, analytics and reporting, and content marketing

Management and Ownership: Cyndi Masters, President & CEOOwner and CEO, Cyndi Masters, established DBS>Interactive in 2000. In addition to her leadership role at DBS, Masters has and continues to serve on a variety of executive boards including Susan G. Komen, Brain Injury Alliance of Kentucky and the Louisville chapter of the Entrepreneurs’ Organization.

Past Clients: Leadership Louisville Center, University of Louisville Physicians, Heaven Hill Distilleries, Pizza Hut, Kentucky National Guard, Midway College, YMCA of Greater Louisville, Baptist Healthcare System, Brain Injury Alliance of Kentucky, Derby Supply Chain Solutions, Kentucky Rescue and Restore, National Literacy Directory, Peritus, Quadrant Financial, National Stem Cell Foundation, Women’s Global Cancer Alliance, Powerscreen Crushing and Screening, 55,000 Degrees, St. James Court Art Show

Clients call us when they need: Unique and attention grabbing web design and programming, mobile web creation and application development, unparalleled online marketing or a trusted partner for consultation.

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Forest Giant Inc.Mr. Dave Durand, President1205 East Washington Street Suite 111Louisville, KY 40206(502) 589-3800

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Innovise Creative Group201 S. Shelby StreetLouisville, KY 40202502-509-4099innovisecreative.comContact: Mick [email protected] Cell 502-235-1155Mission Statement: Innovise Creative Group was born out of the need to provide simple, yet progressive technology services and consulting to small and mid-sized businesses in the Louisville area. Products & Services Offered: Web Development, Mobile Applications

Management & Ownership: Michael Adair, Manager Mick Miller, Manager

Past Clients: Fresh Start Growers’ Supply, Meredith Dunn School, Decca Restaurant, Rye

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Media Marketers11221 Plantside Dr.Louisville, KY 40299502-493-9125mediamarketers.comContact: Troy [email protected] Cell 502-493-9125

Mission Statement: Media Marketers, Inc., was created with the goal of providing an integrated, interactive marketing solution. Starting with a website as the central hub, we believe all other forms of marketing (e-commerce, social, video, print) serve to enhance that strategy

Products & Services Offered: Web Design, Web Development, Video / 3D Animation, Branding, Marketing, Logo Design, eCommerce Solutions, Social Marketing


Past Clients /Current Clients: Thorntons, Darryl Isaacs, Kelley Construction, Kleinert Kutz, Louisville Athletic Club, Bluegrass Indoor Karting, Cinncinnati Dream Center, Consumers Choice Coffee , Payment Alliance, Econ Solar, Equestrian Lakes, Powerhouse Gym, Kaufman, Stigger and Hughes, Prolift, Vision First, Sophisticated Living, Universal Linen

Clients Call Us When They Need: Website Social Marketing eCommerce Integration Video 3D Animation Logo

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Mediaura455 S. 4th Street, Suite 808Louisville, KY 40202502-554-9649www.mediaura.comContact: Dawn [email protected] Cell 502-553-2140

Mission Statement: No matter if your company is looking for a new website, seeking to restructure existing online marketing, develop mobile applications, create print media, or purchase advertising Mediaura is here to offer our expertise on how to best translate your organization’s branding into a strong online identity.

Company History: Founded in 2003, Mediaura was at the forefront of the digital media revolution and that has given us not only the edge when implementing new technologies, but combined with our experience with traditional advertising, we are able to completely assess and speak to our clients needs. We are a company that knows how to be innovative and push boundaries, while also remaining accessible enough to an audience that may prefer more traditional methods. This allows our clients to maintain their core base demographic, while increasing their market reach through newer avenues.

Products & Services Offered: Website Design, Programming, and Hosting, Web Application Development, Flash Animation, Banner Ads, Website Content

Management, Digital Signage Content Creation, Mobile Software Development, Content Management Systems, Mobile & Web Integration, SMS Campaigns, SMS Payment Services, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click Advertising (PPC), Social Media Management, E-Newsletters, QR Code Creation, Graphic Design, Print Production, Custom Software Solutions

Management & Ownership: President and CEO, Andrew Aebersold. Director of Business Development, Dawn Geary

Past Clients: KFC, LG&E, Pepsi, Haven Behavioral Healthcare, Kosair Charities, Kentucky Humane Society, Kentucky Lottery, Churchill Downs, Community Health Systems, Humana, KCTCS, Jewish Hospital, Long John Silver’s, RE/Max, Remuda Ranch, UofL, and Panasonic.

Clients Call Us When They Need: Whether you’re looking for website development, mobile applications, custom software, Search Engine Optimization, Digital Marketing, Social Mediaura management, or any of the other wide-variety of services we offer, Mediaura is here to help.

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Mission DataMr. Stu Gavurin, CEO12910 Shelbyville Road Suite 310Louisville, KY 40243(502) 245-6756

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Net Tango12804 Townepark Way, Ste. 100Louisville502-245-1750www.nettango.comContact: Susan [email protected] Cell 502-245-1750Mission Statement: Net Tango is a dedicated strategic partner that helps clients leverage practical, cost-effective web technology solutions to solve problems and achieve measurable results.

Company History: Net Tango, founded in 1996, serves small and large clients in many industries, from individual entrepreneurs to Fortune 100 companies. We provide high quality, cost-effective technology solutions and outstanding customer service. Net Tango is a Certified Woman-Owned Business.Products & Services Offered Interactive websites, website design, web applications, database solutions and mobile sites and applications.

Management & Ownership : Susan Weiss, President/CEO

Past Clients: AT&T City of Louisville City of Nashville Floyd Memorial Hospital and Health Services Girl Scouts of Kentuckiana Goodwill Industries of Kentucky Governor’s Scholars Program Greater Louisville Project Greater Louisville, Inc Green Triangle James Graham Brown Foundation Kentuckiana Works KentuckyOne Health Lebowski Fest Louisville Water Company MSD University Hospital

Clients Call Us When They Need: Clients call us when they need a technology partner to develop and support their interactive websites, web applications, database solutions, and mobile sites and applications.

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Search by Burke6615 Hwy 64 NEGeorgetown, IN 47122812-951-3177searchbyburke.comContact: Charlene [email protected] Cell 502-475-0250

Mission Statement: Our business it to make sure our clients’ businesses are successful online. We do this by implementing ethical online marketing efforts to increase our clients’ revenue by increasing sales leads and communicating a consistent message to their target audience. We adhere to a code of ethics that prevent us from lying, cheating, or stealing online - or appearing to do so in the name of our client.Company History: Founded in 2008, we started with offering market/industry/business research and competitive intelligence. Early 2009 our clients began asking for online marketing services. With over 15 years in the industry we realized that we were better suited to offering full-service online marketing to our clients. While we still do market/industry/business research and competitive intelligence, it is within the realm of online marketing for our clients.

Products & Services Offered: Website Development: ASP.net, Joomla, WordPress, Magento, ColdFusion, JavaScript Website Design Email Marketing Search Engine Marketing Search Engine Optimization Paid Search Management: pay per click, banner ads, text ads Social Media Management Content Marketing Reputation Management Analytics Blogging Traditional Media Monitoring Traditional Media Pitching

Management & Ownership: Charlene Burke, CEO and Owner Management team in place for: PPC Social Media SEO Clients Call Us When They Need: To redesign their website To increase sales leads through their website A consistent messaging strategy for the internet and their offline marketing efforts To combat bad reviews and ratings or negative attacks on their brand name

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TerregenMr. Gene Sprowl, President/CEO332 West Broadway Suite 813Louisville, KY 40202(502) 719-0667

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Xstreme Media, LLC835 E Main StreetLouisville, KY 40206502.632.6630www.xstrememedia.com, www.xstremesocial.com, www.xstrememobile.com, www.xstremeprint.comContact: Lesa [email protected] Cell 502.821.2853Mission Statement: Xstreme multi-media services for businesses.

Company History: Xstreme Media, LLC is a full service multi-media firm focused on innovative, portable and cost-effective solutions for your business or organization utilizing the most current technology and design. Since our inception in 2000, we have provided our clients with superior products and customer service, which sets us apart from our competitors. Our focus in on transparency with our clients, building solutions that are not proprietary but portable.

Products & Services Offered: Web Site Design & Re-Design, Landing Page Design, Web Site Hosting, Mobile App Development, Mobile Web Sites, SMS Text Marketing, Systems Integration & Data, Management Video Production, Newsletter Design and Management, Search Engine Marketing (SEM) Web Site Traffic Analytics, Search Engine Optimization (SEO), Social Media setup and maintenance , Graphic Design - logos, brochures, business cards, etc. Affordable Printing Services

Management & Ownership: Lesa Seibert, President/Partner Gregg Seibert, Vice President/Partner Lance Swan, Vice President/Partner

Past Clients: Women 4 Women Allied Cleaning Solutions City of New Albany Padgett, Inc. Delta Services Electrical Engineering Ray Nolan Roofing Ecotech Waste Management Koetter Woodworking The Mortgage Warehouse

Clients Call Us When They Need: Website Design Graphic Design Search Engine Optimization Internet Marketing Social Media Services Visitor Tracking/Analytics Mobile Websites Mobile Apps Text Marketing Services Printing Services

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Zyquest, Inc.Mr. Ron Buchanan, Director of Development Services10507 Timberwood Circle Suite 120Louisville, KY 40223(502) 233-7803

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Web Site Hosting

Cbeyond Cloud ServicesMr. Stacy Griggs, Sr. Director2080 Nelson Miller Parkway Louisville, KY 40223(502) 899-3220

Louisville Small Business Development Center

Phone: 502-594-3871

email: [email protected]

KSBDC.org/Louisville