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BUSINESS DIRECTORY Sales training. How to Sell and Maximize your Gold and Platinum Listings. Jacob S Paulsen Regional Marketing Director 801-477-0078 [email protected]. Why Internet?. Full 360 Product Offering for Clients Current Trends Advertisers budget for internet - PowerPoint PPT Presentation
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BUSINESS BUSINESS DIRECTORYDIRECTORYSales trainingSales training
How to Sell and Maximize How to Sell and Maximize your Gold and Platinum your Gold and Platinum
ListingsListingsJacob S PaulsenRegional Marketing [email protected]
Why Internet?Why Internet?
Full 360 Product Offering for ClientsFull 360 Product Offering for Clients Current Trends Current Trends
Advertisers budget for internet Advertisers budget for internet Online Search has replaced print ads Online Search has replaced print ads
(yellowbook, etc)(yellowbook, etc)
REMEMBER 1 - 2 - 3REMEMBER 1 - 2 - 3
1.1. Local Exposure via the DirectoryLocal Exposure via the Directory
2.2. New Micro-WebsiteNew Micro-Website
3.3. Search Engine OptimizationSearch Engine Optimization
Lets look closer…Lets look closer…
Local Exposure Via the Local Exposure Via the DirectoryDirectory
What does the Business Directory What does the Business Directory look like and how is it organized?look like and how is it organized? Main PageMain Page Categories / Search ResultsCategories / Search Results Listing/Claiming a BusinessListing/Claiming a Business
New Micro-WebsiteNew Micro-Website
SilverSilver GoldGold PlatinumPlatinum EplatinumEplatinum
Ease of Use!Ease of Use!
SEOSEO((Search Engine Optimization)Search Engine Optimization)
Search engine optimizationSearch engine optimization ( (SEOSEO) ) is the process of improving the is the process of improving the
volume or quality of traffic to a web volume or quality of traffic to a web site from search engines via "natural" site from search engines via "natural"
or un-paid ("organic" or or un-paid ("organic" or "algorithmic") search results.”"algorithmic") search results.”
How do you search?How do you search?
GoogleGoogle YahooYahoo MSNMSN DirectoriesDirectories
yellowpages.comyellowpages.com Local (i.e. searchstatesboro.com)Local (i.e. searchstatesboro.com)
Organic vs. Paid ResultsOrganic vs. Paid Results
Golden TriangleGolden Triangle
4 Key Factors Exist in SEO4 Key Factors Exist in SEO
Companies spend billions to understand Companies spend billions to understand and manipulate the search results in and manipulate the search results in order to be in the top of the rankings.order to be in the top of the rankings.
In short here are the 4 biggest things In short here are the 4 biggest things that matter…that matter…
Key WordsKey Words
Title TagsTitle Tags Description TagsDescription Tags Keyword TagsKeyword Tags
CREDIBLE INBOUND LINKSCREDIBLE INBOUND LINKS
FUNCTIONAL DOMAIN FUNCTIONAL DOMAIN NAMESNAMES
Jimmiller.com = not functionalJimmiller.com = not functional insurancelosangeles.com = insurancelosangeles.com =
functionalfunctional
tjspizza.com = not functionaltjspizza.com = not functional restaurantlosangeles.com = restaurantlosangeles.com =
functionalfunctional
TRAFFIC Helps Increase TRAFFIC Helps Increase “SEO”“SEO”
The more traffic you have to your own The more traffic you have to your own site, and credible sites linked to yours, site, and credible sites linked to yours, the more your “SEO” will increase!the more your “SEO” will increase! 1,000 page views or 1,000,000 page views1,000 page views or 1,000,000 page views Which would you prefer?Which would you prefer?
This goes for Gold and Platinum listings This goes for Gold and Platinum listings as well, not just major websites!as well, not just major websites!
What do we do next?What do we do next?
1.1. Sell on “SEO”Sell on “SEO”a.a. Your directory doesn’t have to have all the Your directory doesn’t have to have all the
credibility to make sales!credibility to make sales!
b.b. If a biz already has a website, a If a biz already has a website, a Gold/Platinum will increase their existing Gold/Platinum will increase their existing sites’ SEO. If they have no website, it will sites’ SEO. If they have no website, it will give them SEO.give them SEO.
c.c. Average of 30-60 days to see a dramatic Average of 30-60 days to see a dramatic increase in “SEO”increase in “SEO”
Busca Results:Busca Results:
Abogado denver coAbogado denver co Llantas denver coLlantas denver co Rines denver coRines denver co Hipotecas denver coHipotecas denver co Supermercado denver coSupermercado denver co bancarrotas denver cobancarrotas denver co Mariscos denver coMariscos denver co
Call TrackingCall Tracking
Enables customers to utilize a 1-800 Enables customers to utilize a 1-800 toll free number on their site to gain toll free number on their site to gain additional metrics.additional metrics. Who is calling?Who is calling? Where do they call from?Where do they call from? How long do they stay on the phone?How long do they stay on the phone? Are their calls being answered?Are their calls being answered?
PREPARATIONPREPARATION Qualified Decision MakersQualified Decision Makers Check Their Rankings: Google Check Their Rankings: Google
SearchesSearches Do They have a site?Do They have a site? What keywords do they appear for?What keywords do they appear for? What keywords don’t they appear for?What keywords don’t they appear for?
Visit PcNames.com to check a few Visit PcNames.com to check a few domains that might interest them.domains that might interest them.
Bring Proposal Docs and Sales Bring Proposal Docs and Sales ContractsContracts
Sales Invoice/ContractSales Invoice/Contract
Flow Of PaperworkFlow Of Paperwork
ISM
Web Content Publisher
Accounts Receivable
3 for 1 Sales Script3 for 1 Sales Script
Massive Exposure to a Local Massive Exposure to a Local Audience Audience
A New User Friendly WebsiteA New User Friendly Website
Search Engine Optimization for their Search Engine Optimization for their New and Existing WebsiteNew and Existing Website
PRICINGPRICING SILVER SILVER $30.00 $30.00
/month/month GOLD GOLD $99 Setup $99.00 $99 Setup $99.00
/month/month PLATINUMPLATINUM $99 Setup $199.00 $99 Setup $199.00
/month/month
Waive Setup Fee with 12 Month TermWaive Setup Fee with 12 Month Term 2 Months Free w/ Annual 2 Months Free w/ Annual
Can I Make Money With Can I Make Money With This?This?
4 Platinums = 1 Platinum Per Week4 Platinums = 1 Platinum Per Week
4 Platinums = 159 first month4 Platinums = 159 first month
Total Income for first year = Total Income for first year = Total Income for second year =Total Income for second year =
$12,417$12,417
$35,34$35,3422