1. Using Social Media to further yourbusiness and career Jeff Quandt Inbound Marketing Consultant

2. What is Social Media?

3. How is Social Media Different?Traditional Media One-Way Interactive Social Media Communications Communication Reach and Engagement and Frequency Dialog More ROR than Measurable ROI ROI Buyers seek you Interruptive out

4. Something to think about

5. Why do people BUY from YOU?

6. How Do You Build Trust?

7. Four QuestionsIn the past 3 months to solve a problem, have you responded toan ad in a trade journal, magazine, newspaper?In the past 3 months to solve a problem, have you responded toa piece of direct mail?In the past 3 months to help solve a problem, have you done aGoogle, Bing, Yahoo or other search?In the past 3 months to solve a problem, have you sent an emailto a friend and the reply included a link that you clicked on?

8. When it comes to Branding

9. FacebookSocial networking first created for thecollege marketOver 800 million usersFastest growing segmentwomen 30-60Strong B2C tool

10. Branding on FacebookCorporate Pages Personal ProfileEngage ProfileDrive sales WallKeep em on Facebook SharingSEO Engage with companies

11. LinkedInProfessional networkingHigh value web siteGood for B2BOver 120 million users

12. ProfessionalPhotoCustomize Titlewith a BenefitNetworkUpdatesExperienceEducationRecommendationsConnectionsLinksPublic Profile

13. SummarySell YourselfPacked withKeywords Specialties

14. ExperienceAdd benefitsAccomplishment

15. LinkedIn Branding TipsParticipate in Groups/Discussions Answer QuestionsSection`s Applications Skills Blog Link Certifications Reading List Honors and Awards Box Net Volunteer Service SlideShare Patents Real Estate Pro

16. TwitterMicro-blogging toolLimited to 140 characters175 million users200 million tweets/dayUseful for B2C and B2B

17. Twitter Branding Tips Profile Website ShareDescription Link Retweet Followers #Real-Time

18. Social media is about Conversations Listening Engaging Publishing Not a Replacement

19. Discovering Your Brand

20. Another way to increase your Brand

21. BlogsGet PublishedBe a SMETechnorati is following200 million blogs

22. Questions

23. Jeff QuandtInbound Marketing Consultant W www.on-qmarketing.com L Linkedin.com/in/JeffLQuandt T @jefflquandt YouTube.com/user/OnQMKTing B OnQmarketing.wordpress.com