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Pathways to Exploiting Value from AI
Getting to Business Results
Adrian Bradley KPMG Digital
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Document Classification: KPMG Confidential
© 2020 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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We believe that AI will pervade every aspect of the enterprise in the 21st Century.
Organizations must rise to the challenge or be disadvantaged relative to traditional and non-traditional competitors.
© 2019 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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Document Classification: KPMG Confidential
© 2020 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Valu
e
Time
It’s a Journey
Many organizations take a step-by-step approach, with discrete projects that demonstrate business value building AI capabilities along the way.
Step 1
Step 2
Step 3
Step 4
Experiment / prototype
Repeatable value
Integrate into operations
Transform
Initial focus on Data Expertise & AI Technology
Add Business Process and Workforce elements
Consider Risk and Reputation implications
Achieve the business visionAI-Enabled Transformation Journey
© 2019 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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Document Classification: KPMG Confidential
© 2020 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
What does KPMG do with AI?
KPMG Ignite
© 2019 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Drive growth Manage risk Optimize cost
KPMG Ignite (Artificial intelligence platform)
Cognitive Vouching
AI-enabled extraction and comparison of key attributes from various document types for audit procedures
Cognitive Contract Management
AI-enabled contract management provides a enhanced approach for contract review, assessment and management
Cognitive Transfer Pricing
AI powered identification of comparable companies for benchmarking
LIBOR Analytics
AI-enabled interpretation and amendment of LIBOR based agreements
Procurement
Compliance
Finance
Financial Services
Compliance
Procurement
Tax
Finance
AI enabled extraction and comparison of key attributes from various document types for analysis procedures
KPMG Intelligent Interactions
Customer
Enable the integrated, personalized & enabled, and proactive approach to customer
AdvancedData Management
(incubation)
Regulatory Mapping
(incubation)
Regulatory Compliance
Financial Services
AI enabled regulatory mapping that automates and enhances parsing, and mapping of regulations
AI-enabled tax transfer pricing to surface the most promising companies for benchmarking
AI enabled offering for the next generation of digital data management and governance
AI enablement for the enterprise, through tackling tooling, IT, production, and data scientist user challenges
Enterprise
AI Platform Design and Implementation
Enterprise
In the past 5 years we’ve moved from experimentation to using AI at the heart of both consulting and audit.
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Document Classification: KPMG Confidential
© 2020 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Why is it hard to start?Data Science initiatives differ from traditional technology-driven initiatives. The challenge starts with a search for high value challenges that are a good fit for data science.
Finding high value challenges that are a good fit for data science is tough.
Operating environments are complex, interconnected and difficult to codify.
Even of large volumes of data exist, it is hard to unlock their potential
There are business problems that are assumed to be too costly to solve.
A lot of digital initiatives are getting stuck in proof of concept phase, and are hard to productionise at scale.
There are multiple pain points when trying to implement data science projects and scale value, such as:
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Document Classification: KPMG Confidential
© 2020 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
KPMG’s perspective
We take a performance led, user centric approach to identify the highest value use cases, and ensure the team remains focussed on the real world challenge to realise the most value from the solution.
Driving BAU impact in a complex data science world is hard, but can have great impact
How we start
Start with performance. Identify performance challenges closely linked to the client’s business. For example, better reporting and forecasting in finance; or better performance management in manufacturing; or predictive maintenance in insurance.
1
Stay focused. We ensure the conversations stay focused on well-defined data science archetypes, that are high value, resonating with our clients and the market.
2
3
4 Validate assumptions early. We model the size of the monetary prize and validate the assumptions as early as possible in the process for value realisation planning.
Challenge. We challenge the searchlights as we move up the ledger when designing use cases and searching for hypothesis and value pools.
Sensor technologyWhat additional data do I
need?
Data & systemsWhat insights can I gain from
my operational data?
Models/SimulationsWhat tools support process
automation and decision making?
People and personasWho operates the processes
& decisions that affect performance?
InterventionsWhat levers can I pull in to
influence performance?
PerformanceWhat is the performance
challenge?1
2
3
4
5
6
Starting with Value
Case Study 1
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Document Classification: KPMG Confidential
© 2020 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
This Data Science CoE used a very structured ideation process to drive quality in the ideas then explored with AI and wider data science techniques
Starting with Value
A: Is this an idea that could drive value?
• How will value be generated?
• Who in the organisation will benefit?
• What is involved in creating the solution?
• Does it meet broad investment criteria?
B: Is there a value case, scope and plan to deliver demonstrable value?
• What is the payback period?
• What is the MVP and roadmap?
• Will the solution re-use or enhance business capability?
• What is the detailed development plan?
Initiative-specific checkpoints as part of Incubate process:
• B1: Have we demonstrated that there is value in developing an MVP to test in our operations?
*Note: PoC optional step prior to MVP
• B2: Have the pilot features delivered repeatable value in our operations?
C: Do we have a solution which is ready to scale in our operations?
• Has a scalable business model been defined and agreed?
• Is there a technical and business change roadmap to scale the solution?
• Have handover criteria been agreed?
D: Is the solution sufficiently mature to be managed as BAU by business and IT?
• Have the agreed thresholds been met to trigger handover?
• Have all of the breakthrough features been delivered?
• Is an ongoing support and maintenance plan in place?
• Are the relevant accepting business capabilities in place?
DCBAnalysis & feature
definitionA
Discover Incubate Scale Finish
Scale solution / Features
Continuous assessment of value
case
B1
Establish operating model changes and manage change
Rapid mobilisation
Build PoC
Develop MVP B2
Prepare to scalePilot
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Document Classification: KPMG Confidential
© 2020 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Exploring characteristics of use cases driving real value
Data science helps us explore complex problems. Here we look at types of problems which benefit from this, and use a worked example from the use of AI in the P2P process for contract audits.
Value Is this a high value area? It is likely that your biggest contracts will be subject to the most leakage
Variety Is there are wide variety of things in the data set? The more different types of spend that exist within one invoice, the easier it will be for errors to occur
Volume Is there a high volume and frequency of spend activity in this category?
The more frequently you receive invoices, the more difficult it is to reconcile credit notes, amendments,
and variations
Variability Is there a lot of variability between invoice documentation and supplier formats?
The less uniform supplier formats are over time, the more difficult it becomes to verify if they are accurate
Value at Scale
Case Study 2
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Document Classification: KPMG Confidential
© 2020 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Expanding on the P2P exampleInvoice leakage is when you pay your supply chain more than they are contractually entitled to due to overbilling
$20bn
Global Spend in Supply Chain
Leakage of 4.5%
Findings in Pilot + Release 1
$10-30m per month
Scaled value of this finding globally
Key outcomes
Automation
Control and governance
Cost saving
Ultimate goal is prevention before invoices are paid.
Getting the right talent mix
Case Study 3
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Document Classification: KPMG Confidential
© 2020 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Successful teams –
Using this proven squad structure de-risks our work and enables standardisation, reducing KPMG delivery costs for our clients.
Data Science ConsultantI use my experience in developing and deploying data science solutions to guide and mentor the product owner in the kinds of digital methods and capabilities that will best suit their needs.
Scrum MasterI set up and oversee Agile delivery process and ensure smooth
facilitation between disciplines and timely delivery.
Data Scientist x3I build the models underpinning the solution and develop the algorithms that give the product predictive and prescriptive
capabilities.
Data EngineerI design and implement the data flows through the solution, making
sure we are managing our needs efficiently, and optimising the code deployed.
Cloud EngineerI develop the underlying architecture and backbone of the product.
I also take care of provisioning services and ensuring smooth running of all of the cloud components.
Client Product Owner I use my experience as a subject matter expert to prioritise the
development of initiative features that drive the highest value for my business.
Business analystI ensure that all business and user requirements are captured an
implemented correctly. I populate, update and help to prioritise the list of user stories in JIRA or similar Agile planning tools.
ERP data specialistI ensure rapid and accurate extraction of complex ERP data tables, and use my experience to quickly transform this into a form that the
data scientists can rapidly navigate.
The secret sauce is to combine data science and business expertise within a framework for success
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Document Classification: KPMG Confidential
© 2020 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Using a leading edge data science platform - Ignite
Who What WhyA platform for Data Scientists and Engineers.
A global AI platform with a modular component architecture.
Unlocks the value of unstructured data with surgical precision on complex problems.
• Designed to enable Data Scientists and Engineers to build AI services from prototype to industrialization ready
• Designed to integrate with SME and business knowledge expertise
• A development platform that creates the ability to dynamically leverage the best “AI-tool” for the job
• A modern ML architecture that supports API and container based deployments
• Enables the reuse of previously built models and collected domain expertise to maximize data science time
• Handles challenging data sources –documents, images, voice, etc.
• Enables KPMG to build custom, quality, production AI services
Encourages and enables reuse for scale.
© 2019 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Questions
Document Classification: KPMG Confidential
© 2020 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
The KPMG name and logo are registered trademarks or trademarks of KPMG International. | CREATE: CRT130785A
The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.
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