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To identify the demographic profile of users coming to the Travel, Technology, Social Networking & Business/Finance websites on Komli’s ad network
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Confidential
Online Demographic Survey Results
June 2008Published Aug 2008
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SURVEY FINDINGS
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INTRODUCTION
Objective: To identify the demographic profile of users coming to the Travel, Technology, Social Networking & Business/Finance websites on Komli’s ad network
Duration: 26 days (4th June – 30th June)
Channels: Travel, Technology, Social Networking & Business/Finance
Sample: The survey has been conducted using statistically significant sample sizes across each of the four categories
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TRAVEL
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Gender & Age
More than 9 in 10 respondents are male
91%
9%
Gender
Male
Female
2%
62%
35%
1%
Age
<15 yrs15-30 yrs30-45 yrs45-60 yrs
Most respondents are in the age group of 15-30 yrs Around 1/3rd of the respondents are in the age group of 30-45 yrs
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Education & Occupation
More than 1/3rd of the respondents are graduates 3 in 10 respondents are post graduates
8%
22%
38%
30%
3%
Education
School
Under grad
Graduate
Post grad
Vocational
18%
25%
33%
8%
15%
1% 1%
Occupation
StudentServiceProfessionalGovt.Self employedRetiredOther
1/3rd of the respondents are professionals 1 in 4 respondents are in service
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Industry
Nearly 1/5th of the respondents are in the IT industry More than 1 in 3 respondents work in Other industries
OtherPharmacy
Real estateHospitality
RetailAutomotive
Advertising & mediaTelecommunication
ConstructionService
ManufacturingBanking & finance
IT
34%1%1%
2%2%
3%3%3%
5%
9%10%10%
17%
ConfidentialTECHNOLO
GY
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Nearly 9 in 10 respondents are male 70% of the respondents are in the age group of 15-30 yrs 1/4th of the respondents are in the age group of 30-45 yrs
Gender & Age
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Nearly 2 in 5 respondents are graduates More than 1/4th are under grads
31% of the respondents are students 26% are in service & 23% are professionals
Education & Occupation
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Nearly 1/5th of the respondents are in the IT industry More than 2 in 5 work in Other industries
Industry
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SOCIAL
NETWORKIN
G
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More than 8 in 10 respondents are male 4/5th of the respondents are in the age group of 15-30 yrs
Gender & Age
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37% of the respondents are graduates 25% & 23% are under grads & post grads respectively
2/5th of the respondents are students 24% are professionals & 21% are in service
Education & Occupation
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Slightly more than 1/5th of the respondents are in the IT industry Nearly 2 in 5 work in Other industries
Industry
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BUSINESS/
FINANCE
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Nearly 9 in 10 respondents are male
89%
11%
Gender
Male
Female
67%
28%
6%
Age
15-30 yrs
30-45 yrs
45-60 yrs
2/3rd of the respondents are in the age group of 15-30 yrs Nearly 3 in 10 are in the age group of 30-45 yrs
Gender & Age
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½ the respondents are graduates 19% & 17% are post grads & under grads respectively
6%
17%
50%
19%
3%6%
Education
School
Under grad
Graduate
Post grad
Vocational
Other
31%
25%
17%
6%
19%
3%
Occupation
Student
Service
Professional
Govt.
Self employed
Other
31% of the respondents are students 1/4th of the respondents are in service
Education & Occupation
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Nearly 1/5th of the respondents are in the IT industry Around 1/3rd work in Other industries
OtherPharmacy
Real estateRetail
HospitalityAutomotive
Advertising & mediaTelecommunication
ConstructionService
ManufacturingBanking & finance
IT
34%1%1%
2%2%3%3%3%
5%
9%10%10%
17%
Industry
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THANK YOU
