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“Know one of us? Become one of us!”

Employee Referral Webinar - August 6, 2014

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“Know one of us? Become one of us!”

• Discover how Owens Corning maximized our high employee engagement to transform the employee referral program from non-existent to world class.

• Learn how we made meaningful changes to our program and leveraged social media in this transformation.

Owens Corning at a Glance Founded in 1938, an industry leader in glass fiber

insulation, roofing and glass fiber reinforcements 2013 sales: $5.3 billion 15,000 employees in 27 countries Fortune 500 company for 59 consecutive years Component of Dow Jones Sustainability

World Index Three powerful businesses, three valuable franchises

– Insulation– Roofing– Composites

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Agenda

Our Talent JourneyTop 3 Take-Aways– Streamlining the Referral Process– Following up with Referrals – Leveraging Employee Relationships/Networks

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According to a survey done by JobVite

http://theundercoverrecruiter.com/infographic-employee-referrals-hire/

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Employee Value Proposition - Survey

• We knew employees enjoyed working at the company, why were our referrals so low?

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Our Talent Journey

• 2011 – 10% • 2012 – 25%• 2013 – 35%• 2014 – approaching 40%

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STREAMLINING THE PROCESS

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Streamlining the Process

• We realized our process was too complicated– Multiple systems– Systems didn’t talk– No way to view status of referral– Referrals went to a Black Hole– Employees stopped referring

candidates

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How We Streamlined the Process

• Reduced the amount of information employees had to supply to submit a referral

• Created clearer communication steps• Focused on SLA’s – service level agreements• Created pipeline by changing talent mindset

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How We Streamlined the Process

• Each referral is contacted personally by an Owens Corning recruiter within one week of submission.

• The candidate has an opportunity to learn more about open positions that may fit his or her skill set– We create a pool of interested, pre-screened

candidates. – Easily searchable in our ATS

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How We Streamlined the Process

• Referral functionality was eventually incorporated into our applicant tracking system.– Now with the push of a button, our employees can

send links to open jobs to their referral– Employees can track the status of their referral,

providing visibility on their progress.

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Incorporating Referral link in Signature

Teresa M. Keeler, SPHRTalent Acquisition Leader for North AmericaClick here for employee referral process

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FOLLOWING UP WITH REFERRALS!!

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Following up with Referrals

• Within one week of submittal, all referrals received contact!– Invite them to complete a profile in our applicant tracking system

and/or submit their application for an actual job

• Candidates that apply to an actual open job will be prioritized for screening by a recruiter

• Candidates in the general pool will receive an initial phone screen

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POLLING SLIDE - Referral Bonus?

• What type of referral bonus do you give to employees? (INTERACTIVE QUIZ HERE)– Money– Extra Vacation– Company Swag– Gifts– A Simple Thank you

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Our Referral Bonus

• Our referral bonus includes $1,000 for each candidate hired – This cash bonus has been in place for 5 years

• All submittals are eligible for an iPad drawing in January and July

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LEVERAGING ALL NETWORKS

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How we Leveraged Social Media

• Recruiters send HR leader and Hiring Managers job specific URL’s to add to their personal networks on LinkedIn and Facebook or other media platforms

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Impact of Social Networks

http://theundercoverrecruiter.com/infographic-employee-referrals-hire/

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Questions