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Presentation by Rene Frijters, Founder & CEO, Knab during the Ukrainian Banking Forum, 30 October 2014
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Company &
Proposition
René Frijters
Founder and Customer
@rfrijters @Knab_nl
2
Vision
• Customers need a financial plan within 5 years • Earning models of banks/advisors will change • Strong believe in the online model – customer is
online (mobile/web) and wants to be in control • Keep innovaBng to keep business running • The reason ‘why’ you exist becomes more
interesBng than products
Mission / WHY
Knab helps customers to get a beGer insight in their financial situaBon, become smarter with their money and reach their (financial) dreams.
Robustness What makes Knab unique?
Ag
ility
We build a bank with customers and unlocked their knowledge
We provide our customers with tools
and bring them solutions
We provide outstanding service
We introduced a completely new and transparent revenue model
We provide the customer with tools and smart solutions
Be smart NOW
• Easy online bank: payments/savings/investments
• Financial Dashboard • View on Cash • Personal Savings Alerts
Get smart for the FUTURE
• Financial Planning • What if analyses • Basic Scenarios • Indepent Advice via Internet
Smart AlerBng (based on big data)
Financial Dashboard All of the customers financial data in one overview, including assets at other banks
Digital View on Cash Overview of income and expense in graphs
Financial plan Assets/income forecast and scenario analyses
‘Big Data’ Analysis
Smart Alerts
Fin. Plan
Dashboard
Smart Alerting
Mobile banking
Challenges and Learnings
Organization
• Greenfield • CreaBng a Dream Teamis essenBal • All customer driven persons with IT-‐affinity • Legacy is within the brains of people • Entrepreneurial culture
ICT
• Don’t start to fast • Responsibility for INTEGERATION yourself • Different cultures • Set up OTAP in early stage • Test responsibiliBes • NaBve APP’s are expensive • Lean Start Up method
Marketing and Sales
• Trust takes Bme • Online Sales • Comparison Sides • Instrumental advantages • Above the Line campaigns • Customer Journeys • All channels • SpoBfy model
Uitdaging Marketing / Verkoop
Have Fun (birthday pranks)