+

introducing web 2.0 to your organization: a practical guide

dave.pollard@gmail.com

kmworld09

+workshop outline

+workshop discussion question 1

+the three $lemons

corporatewebsite intranet groupware

+so you want to be a cko?

+ + = ?

+webmaster: this is why you’re here

thanks to websitesthatsuck.com

“The only reason your website exists is to solve your customers’

problems.”

+workshop discussion question 2

+who uses your corporate website?

1. people looking for jobs with the company2. competitors looking for information they could use to

compete with the company3. mainstream media people looking for information for stories

(usually stories not specifically about the company, and sometimes stories critical of the company)

4. students looking for material for assignments5. alumni of the company looking to connect with former co-

workers6. employees of the company looking for information they

couldn't find on the Intranet7. prospective customers8. suppliers or prospective suppliers looking to sell to the

company9. current customers

+how we shared information in 1989;how we still share information in 2009

who can I talk to about...?

+assessing your public website & intranets

+workshop discussion question 3

+what is web 2.0 anyway?

here are 10 examples working well for some companies…

+blogs for e-learning & e-newsletters

http://newmediaocw.wordpress.com/

benefit: boy, was that ever easier!

http://www.whitehouse.gov/blog/

+collaborative document editing

wikis / google docs

benefit: it’s a lot easier and faster when we work

together in real time

+real-time conversation

instant messaging (IM)

benefit: who’s availableto answer my question

right now?

www.google.com/talk/

+

yourconversatio

nboxes

yourcontacts

currentconversatio

nbox

currentconversatio

nhttp://blogs.salon.com/

0002007/2009/06/25.html#a2399http://blogs.salon.com/

0002007/2009/09/13.html#a2439

benefit: the conversation becomes the

process(and no more

e-mail!)

http://wave.google.com/

+virtual presence

screensharing + docsharing + voip

benefit: now I see what

you’re saying!

http://vyew.com/http://www.dimdim.com/http://docs.google.com/

+mindmapping

benefit: is that what we agreed

to?

http://freemind.sourceforge.net/http://www.mind42.com/http://presi.com/http://mind42.com/pub/mindmap?mid=83d74ea7-31d7-4e32-8540-766f67b9a4ed

+canvassing employee & customer wisdom

http://blogs.salon.com/0002007/2006/09/21.html

benefit: more informed decisions

+simulations & scenario planning

benefit: wow, I didn’t expect that!

http://www.openthefuture.com/2008/05/simfutures.htmlhttp://secondlife.com/book: the art of the long view

+proximity & affinity detectors

benefit: amazing to meet you!

http://www.loopt.com/http://plazes.com/http://ntag.com

+multimedia web 2.0 apps

podcasting, videocasting, slidecasting

benefit: when I see it explained or demonstrated, I

get it

+web 2.0: how to decide what to do

+workshop exercise: making the business case for web 2.0

+workshop discussion question 4

+final thought: what gen-y will bring

1. all ideas compete on an equal footing2. contribution counts for more than credentials3. hierarchies we recognize are natural, not prescribed4. leaders serve rather than preside5. tasks are chosen, not assigned6. groups are self-defining and –organizing7. resources get attracted, not allocated8. power comes from sharing information, not hoarding

it9. opinions compound and decisions are peer-reviewed10. users can veto most policy decisions11. intrinsic rewards matter most12. hackers are heroes.

gary hamel: gen y’s new business rules

http://blogs.wsj.com/management/2009/03/24/the-facebook-generation-vs-the-fortune-500/