Welcome to SCORE, Los Angeles400 Chapters nationwideOver 11,000 VolunteersActive & Retired Entrepreneurs and ExecutivesServing over 360,000 Clients

SCORE®Counselors to America’s Small

Businesses

Our Mission

To provide professional guidance and information to maximize the success of America’s existing and emerging small businesses.

We create Success Stories…

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Please hold all the questions till the end when we’ll do an open Q & A session for all your questions.

kiwi@seokiwi.com

“Social Media is a bit like teen sex. Everyone wants to do it. Nobody knows how. Avinash Kaushlik, Analytics Evangelist, Google.

The importance of

Social Media for small business and why your grandparents are probably better positioned to be successful with it than we are!

Covering Today.

Social Media describes a new set of internet tools that enable shared COMMUNITY EXPERIENCES, both online and in person.

WHAT IS SOCIAL MEDIA?

 Word of mouth marketing on Steroids.

Social Media is not a fad, It’s a

fundamental shift in the way we communicate.

Poll ...

• How many of you are on Facebook?

• How many on Twitter?

• How many are using Facebook or Twitter for Business?

A Quick Journey Through Time …

1990’s – 2007: Hot Successful Economy

Putting Social Media Into Perspective

1990’s – 2007

1990’s – 2007

1990’s – 2007

1990’s – 2007

People spending beyond their means

fast money and Instant gratification

One touch relationships

Wham, Bam, Thank You Madam Economy.

1990’s – 2007

Early 1900’s

Early 1900’s

Everyone worked in small tight knit communities

Early 1900’s

Trust and word of mouth meant everything

Early 1900’s

Building relationships and customer service was the #1 priority

People worked hard, long hours.

If you did a bad job everyone knew about it

If you did a great job everyone knew about it.

Dazed and Confused

Wondering what’s next?

Last 3 Years

The Point Is! ...

Old fashioned Customer Service

?

Push Marketing

Now Today, 2011

Just do it!

Poll ...

How many of you have used search.twitter.com?

Local Dog Walking Business ...

Listen & Engage

www.search.twitter.com

Advanced

Keywords

Location

Hey @djangievee did you hear about the new dog park in SantaMonica? It’s amazing, here’s the info … goo.gl/atFqE

Pediatric Dentist

Hey @MrPajitnov check out this great video on howto clean your baby's teeth! goo.gl/LVdyv

Set Goals, Track ROI

10 Engagements a day (20 minutes)

50 (5 days a week x 4 = Month )

200 Engagements a Month

20% (conversion rate)

40 Mth

10% Turn into Clients = 4 New Clients a Month

4 x 5,000 = $20,000

ListenOffer great help/advice, don’t over sell!!Re-Tweet useful informationAdd some humor Be consistent, it’s a marathon not a sprint.

Twitter Etiquette

www.tweetdeck.com

1% of Face Book Traffic

“Both Google & Bing have confirmed that social signals impact rankings”

www.searchenginewatch.com

SEO & Social Media

https://developers.facebook.com/docs/plugins/

#1 – There’s No ROI

#2 – Social Media is Still Too Young

#3 – We Need To Control Our Message

Overcoming Objections

You can’t really put a $ amount on customer caring.

#1 There’s No ROI

July 2009 Amazon buys Zappos for $1.2 Billion. A buy not based on the numbers but on their caring and customer service driven model.

#1 There’s No ROI (cont.)

$22,700,000 x $3 = $68 Million

#1 There’s No ROI (cont.)

No exact number but In my experience and in those that I’ve studied right now you can expect

about $3 - $4 ROI on each social member per year.

* Not official Numbers, estimates only

• Consumers trust consumers more than they trust traditional advertising.

75% more likely to buy from a referral than a traditional ad.

#2 – Social Media is still too young

• FB – 650,000,000• YouTube – Watch 100,000,000 per

day• LinkedIn – 100,000,000• Twitter – 75,000,000

Stats courtesy of www.econsultancy.com

1980’s – 1990’s Zagat was it!!!

2004 – Yelp is formed2007 – Yelp reports 5 Million Unique

Visits 2008 – Zagat try’s to sell for $200

million (no takers) Aug 2009 – Yelp reports over 25

million unique visitors Dec 2009 – Yelp turns down $550

Million Dollar offer from Google and a $700 Million Dollar Offer from Microsoft.

Dec 2010 – Zagat get’s back in the game

#2 – Social Media is still too young (cont.)

V’s

What if someone says something bad about us?

#3 - We need to control our message

So What!

#3 - We need to control our message (cont.)

You can’t control your message . . .

#3 - We need to control our message (cont.)

Statistics

Statistics (con’t)

Who Social Media works BEST for:

Who Social Media DOESN’T Work Well For:

Books

www.wefollow.comwww.mashable.com www.socialmediaexaminer.com

Webinars … www.internetmarketingclub.orgwww.hubspot.com/marketing-webinars/

People to follow …

Follow Me! @seo_kiwi

The Companies that understand how to genuinely connect with their customers, online and offline, are the ones that will emerge over the next 24-36 months, putting significant distance

between themselves and their competition.

Gary Vaynerchuck

Quotes

Marketing is about to get a whole lot harder. You’re really going to have to work at it and show you care.

It’s a marathon not a sprint.

Social Media takes time not money.

Final Thoughts . . .

WorkshopsOffering ongoing workshops including;

Starting Your Own BusinessCreating a Successful Business PlanFinancing Your BusinessMarketingFranchisingInternet Marketing & Social MediaPromoting and Protecting Your InventionAnd Others

Check out our Workshop Schedule at SCORELA.ORG

ServicesFace-to-face counseling at no chargeEmail counseling at no chargeBusiness workshops - nominal costWebsite resources at www.scorela.orgFree presentations from highly successful

entrepreneurs

Thank you for coming