Mommy Nearest
Kite Hill PR Capabilities
April 2014
Tiffany Guarnaccia
Kite Hill is a new PR consultancy led by Tiffany Guarnaccia, who
brings:Over a decade of PR experience, including agency and
in-house positions; recently the head of communications at
HuffPost; previously LimeWire and MIVA.
A background in driving earned media relations and developing
creative communications campaigns
Relevant areas of expertise include:Media IndustryAd Tech
Content MarketingSocial Media
A New PR Agency Model
Finding the right PR support for your business is not an easy
process.Big agencies are expensive and not nimble enough to keep up
with the needs of fast-paced startups, while in-house superstars
are hard to find.
Kite Hill PR offers your company: A dedicated, highly
experienced communications executive to manage and execute on your
public relations campaign. Existing partnerships and a network of
freelancer relationships to provide more support, including
marketing and social media. None of the hefty overheads associated
with big agencies.
Work
Past Companies + Clients
Media Relationships
Business/Tech TechCrunch Mashable Business Insider
PaidContent/GigaOmAll Things D Online Ad Trades Ad Age Ad Week
Digiday MediaPostNational Dailies/Wires New York Times Wall Street
Journal USA Today Reuters Associated PressBloomberg
BusinessWeekBroadcast Good Morning America TODAY Show And more
Kite Hill PR knows how to drive results. Tiffany has secured
coverage in the following relevant outlets:
Case Study: HuffPost Live Launch
Quick, strategic planning ensured that the launch of the new
streaming network was a success. By creating press resources and
leveraging relationships with media beat press and trades
pre-launch, coverage was secured in: ForbesWSJNY TimesAll Things D
Fast CompanyMediaiteMediaPostReuters Ad AgeAnd others
Case Study: LimeWire Case
Thorough crisis communications planning ensured preparation for
all outcomes. Developed and executed crisis communications plan for
LimeWire in Arista Records v. Lime Group case and was spokesperson
throughout 2010.
Case Study: Mobile App Launches
Targeting new users through relevant press.
HuffPosts GPS for the Soul Launched the Huffington Posts first
wellness app at CES 2013. Secured coverage on the launch and the
companys new mission in lifestyle and tech press including Mashable
and Bloomberg West.eMusic Scenes Launched the first tablet
application for this music retailer, which focused on music
discovery, and secured coverage on Fox, NY 1, Billboard and Rolling
Stone. Mommy NearestLaunched a New York yelp square for parents and
secured coverage on WCBS, NY Observer and local mommy blogs.
PR Services
Ongoing PR Services
Build media relationshipsDevelop media relationships with key
journalists, so that you can leverage these relationships for
future media opportunitiesPlace news stories Create and manage a
news pipeline for you to drive consistent coverage in the media
Secure speaking opportunities Story hijacking Insert your
executives into the current news cycle Write and pitch bylines,
press releases Crisis Communications Offer insights on how to
manage potential communications issues
tHank you
Tiffany Guarnaccia [email protected]
