Kebab Turki Baba Rafi is currently the world’s biggest kebab chain, founded by Mr. Hendy Setiono and has been operated since year 2003.

With more than 1,000 outlets in Indonesia, the brand has expanded internationally to Malaysia and Philippines in 2012.

In the recent '2012 Best Franchise Award', Kebab Turki Baba Rafi was positioned at 3rd place, which was ahead of few local and international brands such as McDonalds, Pizza Hut, Starbucks, California Fried Chicken and non-food franchises such as Kumon.

Kebab Turki Baba Rafi is continuing to focus on expanding the business into other Asian and global markets. Apart from operation run by Master Franchisee in Malaysia and Philippines and China, the brand has successfully secured Master Franchisee in Netherlands, Singapore, Sri Lanka and Brunei.

Background

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• To be the leading kebab chain brand in Malaysia.

• CustomerWe strive to be the world’s biggest kebab chain by upholding high quality, affordable and healthy meals with superior service to our customers.

• FranchiseeGiving opportunities to entrepreneurs and others to own a sustainable business with a proven operating system.

• Society Involving in corporate social responsibility in giving back to the society.

Vision

Mission

An example of cost breakdown for RM 100,000 Franchise Package

Franchise Fee = RM 30,000.00o (Franchise fee for 5 years)

Renovation = RM 40,000.00o (Depending on outlet size and requirement of the location)

Equipment = RM 20,000.00o (Kebab burner, Chiller, Freezer, Griddle, Cash Register)

Utensils = RM 2,000.00 Initial Raw Materials = RM 2,000.00 Miscellaneous = RM 1,000.00

o (Training, Travelling, Uniforms and etc.)

Security Deposit (refundable) = RM 5,000.00

TOTAL = RM 100,000.00

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• Operator training program.• Location survey assistance.• Proven operational system.• Complete package of outlet's equipments and utensils.• Promotion tools (Bunting, Flyers, Table Top Menu etc.)• Quality Control & Maintenance.• Manual Book (Standard Operation Procedures).• Sales Software.

Package Offered

RMSales per month 40,000.00Less: Raw materials (40%) 16,000.00Gross Profit (60%) 24,000.00

Less: ExpensesOperational cost (±5%) (2,000.00)Salary (±15%) (6,000.00)Rental (±10%) (4,000.00)Royalty Fee (5%) (2,000.00)Total Expenses (14,000.00)PROFIT PER MONTH (±25%) 10,000.00

INVESTMENT PACKAGE: FROMRM 100,000.00

ROI: ±10 MONTHS

Financial Illustration (per outlet) in Malaysia

9

Master Franchisee of Malaysia & Philippines

Indonesia Franchisor Of The Year

2008-2012

Top 10 franchiseInvestors & Consumers choice2009 SWA Magazine Survey

Ernst & YoungEntrepreneur Of The Year

2009Franchise “Top of Mind”

1st Winner for Kebab Category

JCI United Nations Socially Responsible AwardIndustry Class Sector Awards in Social Franchising 2012

The Brandlaureate SMEs BestBrands Award 2013

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Articles

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• The Summit Subang USJ• Tesco Extra Mutiara Damansara• Tesco Extra Shah Alam• Tesco Rawang• KB Mall, Kota Bharu• Plaza Low Yat• Universiti Malaya• Aeon One Utama, Bandar Utama• Jalan Telawi, Bangsar• Wangsa Walk Mall• Presint 3, Putrajaya• Giant Shah Alam• The Curve, Mutiara Damansara• Pusat Perubatan Universiti Malaya• Mydin Kubang Kerian• KL Festival Mall• Natasya Resort, Cameron Highlands

Malaysia Outlets

• Terminal Bersepadu Selatan, TBS

Thank You