The event will begin at 2 PM (EST) sharp. The recording will be emailed to all attendees afterwards.

Peter

The Growth Drivers of Best-in-Class Ecommerce

Companies

What you’re going to learn:

1 The 3 things you can’t afford to get wrong (even on day one)

How to identify breakout success in the first 6 months of your business

The 3 drivers that fuel growth at top companies

...and much more!

2

3

15-second commercial: RJMetrics

Our mission is to inspire and empower data-driven people.

RJMetrics CloudBI

What’s new?

Ecommerce as a whole is growing:

Some companies are growing MUCH faster than the rest:

The 3 growth drivers

1

2

3

Product/Market Fit

Efficient Acquisition

Customer Retention

GROWTH DRIVER #1: Product/Market Fit

Indicator #1: revenue

Indicator #2: new customers

Indicator #3: number of orders

Indicator #4: CLV

SO WHAT DOES THIS ALL

MEAN?

GROWTH DRIVER #2: Efficient Acquisition

Best-in-class customer acquisition

CUSTOMER ACQUISITION IS ALL ABOUT

MOMENTUM

EITHER CREATE CONVERSATIONSOR CAPITALIZE ON

RELATED ONES

CONTENT IS A LOT OF EFFORT

WHAT CAN I DO NOW?

GROWTH DRIVER #3: Retention

Best-in-class customer retention

BOOSTING RETENTION IS KEY

BUT REALLY HARD

BUILD YOUR SITE TO WIN AT RETENTION:

GUIDE PROSPECTS TO LPs THAT MAKE THE BEST

CUSTOMERS

THE ONE KPI:Customer Lifetime Value

365-day orders per customer

Average order value

A HIGHER AOV HELPS WITH LTVSO HERE ARE SOME

TIPS:

365-day CLV

LTV BOTTOM LINE:CUSTOMERS ARE

BETTERTHAN TRANSACTORS

AOV + retention

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2

Track your cohorts!

Make invest-or-kill decisions

2 ways to use CLV

Cohort analysis

Marketing ROI

Why this is so important

QUICK POLL:

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