Upload
sebastian-hilbert
View
42
Download
0
Tags:
Embed Size (px)
Citation preview
Pitch your business to the world
Workshop: Jumpstart your Business digitally
• 93% of online experiences begin with a Search Engine.
• 179.7 Million Social Network users
• Of these users, the fastest growing sector is Age 65+
• 59% of consumers use Google every month to find a
reputable, local business.
• SEO inbound leads have a 14.6% close rate, while outbound
leads (such as direct mail or print advertising) have a 1.7%
close rate. (Resource: Hubspot 2015)
Push Pull Talking Listening
Radio, Leaflets, TV Blogs, Social Media
Sales Cycle Buying Cycle.
VS
Outbound
Inbound
Build your authority online
• Much larger audience
• Content stays forever
• You create pre-sold customers
The point of being online…
… is to convert people into Customers!
How are we going to do this?
Christina Krug
Our tasks for today:
① Your Elevator Pitch, because success online
starts offline
② Your Customer Purchase Pathway, so you
have a conversion journey for your customers
online
③ Turn your website into the central element of
your Complete Online Presence, because a
website alone is not enough
④ SEO&CO: Optimisation for conversions and
search engines
① One-
liner
② Why
③ Who
④ Problem
⑤ Solution
⑥ Feature
s
⑦ Proof
⑧ CTA
Exercise: Build an Elevator
“Put it in front of them briefly
so they will read it, clearly so they will appreciate it, picturesquely so they will remember it, and above all, accurately so they be guided by its light.”
(Oren Klaff, ‘Pitch Anything’)
The Customer
Purchase pathway
Digital Business Model
Exercise: Brainstorm products
①Fee product
②Ongoing Product
③Prime Product
④After Sale
Exercise: Name a content topic and a media
Article + SM & blog post
PowerPoint + Slideshare
post
WebinarPodcast
YouTube Video
1h per Week Complete Online Presence
1 Month cycle
SEO & CO
“Google” only understands Text
Exercise: Keyword Research
Google Keyword tool
Google Keyword tool
Keyword Implementation:
• Website text: natural, headings, bullet points
• Images: Alt-Tags and surrounding copy
• Title and Meta description
①Your Elevator Pitch
②Your Customer Purchase
③Your Complete Online Presence
④SEO&CO
Lets Recap!