Video has become one of the top methods being used by internet marketers to promote products on the internet; this represents a marketing opportunity for iVid in providing excellent and affordable products and services.

Making the most of online advertising requires an advertising strategy for engaging the consumer and inciting user participation.

Our goal is to be the best. We’ll do this by:

• Leverage cutting edge technology as a competitive advantage.• Exceed customer expectations by offering high quality products at reasonable prices with quick turnaround times.• Employ careful financial and accounting analysis to ensure efficiency and proper controls

The company offers customers a variety of options for creating their own advertising using our facilities. The customer may choose from an extensive library of existing script templates, or have our company custom tailor marketing strategies for each individual client and demographic.

Our market strategy will be to advertise and capitalize on the services that our competitors do not offer.

Using our vast library of scripts iVid professional video production on websites takes the worry away from the client by filming commercials for their website either in our own studio or on site at the client's premises.

It is expected that iVid will expand rapidly over the next three years, due to:

•Innovative creative solutions. •Affordable rate structure. • Well versed in Multimedia Production. •Ability to exploit and generate future business on the internet.•Excellent product and scope to advance due to technological advancements. •Quick turnaround.

KEY RISKS

1Economic downturns and resultant cost control and reduction efforts

RESPONSE TO THE RISK1 Assess cost control initiatives to improve value for the company.Assess the relative benefits of outsourcing, shared services.Perform scenario-based planning and forecasting to help improve cost efficiencies.Think “outside the box” to identify creative ways to reduce costs.

2 Consumer demand shifts

3 Shifting advertising dollars

2 Be relevant to customers by flexible pricing models.Continue to experiment with enhancements to the consumer experience. Collect consumer preference insights at little or no cost (e.g., feedback surveys on websites).

3Ensure sales force understands media sales across all platforms.Create cross-functional teams (e.g., marketing, sales, creative) to develop advertising proposals that are personalised and integrated across all activities.

4 New market entrants and the impact on the value chain

5 Emerging markets .

4Iteratively reevaluate both the market players and definition of the marketplace.

5Take a long-term growth outlook when entering emerging markets. It is necessary to understand the economic and social fabric of the operating environment, rather than simply going and “setting up shop.” Conduct active risk management. Process monitoring is crucial to ensure continued success of emerging market operations