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The Big Easi giveaway 2012
The concept
Vehicle
Ipods
Iphones
Ipads
Food discount vouchers
UK wide promotional activities in
key branches (250)
Draws – Weekly, Monthly and
Quarterly
Prizes
Three month campaign – 1.3M visitors to stores
The process Draws – Weekly, Monthly and Final
prize
Purchase £50
Enter prize draw
Vehicle
Ipods
Iphones
Ipads
Food discount vouchers
Marketingo In store promotion - 250 individual
stores
o Flyers sent to invoice accounts - 90,000 per month
o Micro site for information and online entry
o PR activity – Photo call
o Competition e - news letter
Point of sale
o Counter display stand with leaflets
o Van on display with graphics outside store
o Entry form for POS completion
o On line registration
Partner opportunities
o Branding on all marketing material and POS
o Branding on promotion web siteo Promotional material distributed to
all invoice based accounts - 90,000 per month
o 250 participating storeso In store presence available at larger
stores (approx 60 branches)o Data capture available at larger
branches
Vehicle partner opportunities
o Vehicle presence on site at 60 larger stores – multiple vehicle space available
o Dealer staff presence available to capture data and sell vehicles
o Three month period for displaying vehicles
Technology partner opportunities
o Insert into monthly invoice run- distribution 90,000 per month
o Promotional staff presence available to capture data and sell products
o Three month period for displaying service and product range
Food partner opportunities
o Discount voucher giveaway to encourage spend at local outlets
o Three month programme period establishing the food outlet as the trade person’s first choice
o New product awareness
Time line
o Programme starts 1st of September
o Final offer sign off end of Juneo Artwork sign off mid Julyo Store engagement mid Augusto Programme ends 1st of December
