J.Ed Marston: Marketing Tips for Small Business

CHATTANOOGA CAN DO

M k i f S ll B iMarketing for Small Businessand How the Chamber Helps

Make the Most of Being SmallMake the Most of Being SmallYour small business…

• is close to your customers (personal touch).

i l l ti• is a local option.

• is an underdog/represents American Dream.

• is able to focus where competition is low.

i• is __________________________.

Know Your CustomerCreate profiles of your best customers…

• Demographics and psychographics

• What do they do for fun? y

• Media use? Events attended ? Causes?

• How do they decide what to buy?

• Whom do they imitate? Who do they trust?

• What problems are they struggling to solve?

Know How to Reach Your CustomersKnow How to Reach Your CustomersUse your insights to reach them…

• through the media they consume.

• at events they attend• at events they attend.

• as personally as possible.

• via points of sale that appeal to them.

• by solving their special problemsby solving their special problems.

How the Chamber HelpsHow the Chamber HelpsMembership is your local credentials…

Customers are 44% more favorable toward Chamber MembersChamber Members.

Customers are 63% more likely to buy y yfrom Chamber Members.

Build your Chamber networkBuild your Chamber network

Ch b C il• Chamber Councils

• PowerConnect

• Ambassadors

• Buy from Chamber mbrs at tell them soBuy from Chamber mbrs at tell them so

• Other volunteer opportunities

The Chamber’s On‐line platformsThe Chamber s On line platforms

• On line business directory• On‐line business directory

• Click ‘N Save CouponsClick N Save Coupons

Utilize Social Networking (if i k )(if it makes sense)

• Chamber Facebook groups• Chamber Facebook groups

• Twitter @ChamberJED, EdieChambersTwitter @ChamberJED, EdieChambers

Leveraging the Chattanooga ChamberLeveraging the Chattanooga ChamberPublications for Promotion & Prospecting…

• Trend

• Resource &Resource & Relocation Guide

• Bottomlines

Utilize the Chattanooga ChamberUtilize the Chattanooga Chamber

Public Relations (Earned Media)…

• Ribbon cuttings

• Milestones/Hires/Promotions

• Share Your Expertise Storiesp

• Industry insight for your customers

How the Chattanooga Chamber HelpsHow the Chattanooga Chamber HelpsAwards Offer PR and Credibility…

• Small Business Awards

• Kruesi AwardKruesi Award

• Nautilus Awards

• Awards by other organizations

Questions?Questions?

J.Ed. Marston

VP Marketing & Communications

[email protected]

(423) 763‐4347(423) 763‐4347

CHATTANOOGA CAN DO