Make Social Media Make MoneyEthical Strategies for Facebook, YouTube and Beyond

Jay Berkowitz

Recent MediaWall Street Journal

Recent MediaFOX TV

U San Fran Internet Masters Certificate

Photo Credit Flickr Kate Raynes-Goldie

Awesome Facebook ‘Fan Page’ from

eZineArtilces.com

Levi’s using Facebook ‘Like’ Button

Promotes Levi’s products to everyone in Facebook Profile

‘S-Commerce’Best Buy Selling in Facebook

S-CommerceBook Delta tickets in Facebook

Facebook Ads

Facebook FBML Page

Use Google Analytic’s URL Builder to track individual ads, campaign conversions and

landing pages

#1 Facebook!

• Facebook Fan Pages are the new business websites. Got yours? @JayBerkowitz #SMMSF

• S-Commerce – Delta is selling tickets from their Facebook App! @JayBerkowitz #SMMSF

http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/

Commonly used Social Media…

YouTube is the #2 Search Engine

YouTube is the #3 Website (Alexa)

Blendtec blends an iPadProduct Demonstration With a Smile

Gary VaynerchukPersonal Brand Building

‘Haul’ Videos

Old Spice TwitterResponse Videos

‘Blended’ Search shows YouTube Results

To rank on Google …Optimize for YouTube

Choose 2 Keywords (Long/Short Tail)

Research Tools: Google AdWords, WordTracker.com, Keyword Discovery

Create your own YouTube Channel

Keywords in Title

Keywords in Description

Optimize the Video page

Keywords in Description

Description includes a

link

Optimize tags

Keywords in Title

Participate in the YouTube Community & Attract

Comments

Link To Your Videos

#2 Video!• Only 46% of marketers are doing

video, YouTube is the #2 search engine and #3 website! @JayBerkowitz #SMMSF

• Add video to your marketing program with humor, product demonstration and how-to’s @JayBerkowitz # SMMSF

• Optimize for Video Search: Create a Channel, Optimize Titles & Descriptions, Participate in Community, Build subscriptions, ratings, favorites, links @JayBerkowitz #SMMSF

‘Old School’ Info Product Marketing

NewInfo Product Marketing

Tony Robbins Learning Info Product Marketing

Jeff Walker is Teaching the Experts Info Product

Marketing

#3 Info Product Launches

• Info Product Launches are the hottest way to Make Social Media Make Money $4 Million in 72 Hours! @JayBerkowitz #SMMSF

• @JeffWalker invented ‘Product Launch Formula’. Free Content, List Build, Relationship, Limited Time Offer, Create Product @JayBerkowitz #SMMSF

#4 Build your List!

Help People!

Follow people with Common Interests

Location Based Networking

Foursquare ‘Location Based’

My ‘Gold’ Giveaway

Step 1 ‘Engage’

Step 2 Create Free Content

Step 3 Link to Free Content

Step 3 Link to Free Content

A B C

Step 3 Link to Free Content

#4 Build Your List!• Build Friends by helping people

and adding value to online communities @JayBerkowitz #SMMSF

• Recognize and Interact with ‘friends’ on Blogs and Social Media @JayBerkowitz #SMMSF

• Ethical Bribes’ such as eBooks and contests are good strategies to build your social media list @JayBerkowitz #SMMSF

1.Facebook2.Video!3. Info Product

Launches4.Build your

List!

Making Social Media Make Money

TenGoldenRules?

What is TenGoldenRules.com? Social Media

What is TenGoldenRules.com? Blogs

What is TenGoldenRules.com?Video

What is TenGoldenRules.com? Search Engine Marketing

What is TenGoldenRules.com?Landing Pages & Conversion

What is TenGoldenRules.com? Affiliate Program Management

What is TenGoldenRules.com? eNewsletters

What is TenGoldenRules.com? New Program Launch

Strategy

.Org

Ten Golden Rules Internet Marketing Podcast Over

100,000 Downloads

• Easy Strategies for getting ranked in Google and the Search Engines

• Competitive Analysis Tools

• How to convert site visitors into leads

• The right approach to build an ongoing relationship with site visitors

• Strategies to Build and Market your Personal Brand

Jay Berkowitzwww.TenGoldenRules.com

1. Try 1 thing today!2. Please ‘pay-it-forward’» Join the Conversation! » Be my friend! Linked In, Twitter

@jayberkowitz» Speaking Opportunities» Consulting, Search, Conversion, Affiliate» http://presentations.tengoldenrules.com

3. f/u4. Q&AJay Berkowitz www.TenGoldenRules.com 561-

620-9121

Jay@TenGoldenRules.com

Making Social Media Make Money