View
2.488
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Jason Harty, Director of Field & Interactive Marketing for Pretzel Crisps (@pretzelcrisps) presents at #RLTM Realtime NY 11 on June 6th.
Citation preview
Realtime NY 11 | June 6, 2011 | New York
Jason HartyDirector of Field & Interactive Marketing
Just in Time Social Media Marketing:
A Small Brand’s Use of Facebook & Twitter to Connect with New Consumers
Realtime NY 11 | June 6, 2011 | New York
@PretzelCrisps@JasonHarty
facebook.com/PretzelCrisps
Realtime NY 11 | June 6, 2011 | New York
Just in Time Social Media Marketing
Core StrategyBe a catalyst for conversation | Engagement = affinity
Social Sampling
Coupon Phenomenon
June ’10: 425 fans
1/1/11: 3,581 fans
Feb 23rd: 6,655 fans
March 15th: 14,236 fans
March 17th: 29,073 fans
Now: 60,000+ Fans
Social Sampling
Cloud of Conversation
Keyword Listening
Direct Messaging
Online meets offline for in-person engagement
Real-lifeParty Conversation
Fan/ Brand Online Engagement
Fans spread Brand Love
A Tweet in Orange County… traveled to LA
The Conversation Continued
@Mayhemstudios Followers Keep the Dialogue Going
Realtime NY 11 | June 6, 2011 | New York
Results
• New Fans (Feb – May): 54,448 (+818%)
• $1 Off Coupons printed: 10,000 Redeemed to-date: 8,347 (83%)
• BOGO Coupons Printed: 50,000 Redeemed to-date: 29,181 (58%)
Realtime NY 11 | June 6, 2011 | New York
Social Sampling Results (July ’10 – May ’11)
• Intercepts: 265
• Bags sampled:4,200
• Earned Media Impressions: 2,549,845
15
Top U.S. Food Markets: Coast to Coast GrowthMany Factors Contributing, Interactive Being One
Amazing growth in
top markets!
Realtime NY 11 | June 6, 2011 | New York
Find us in the Deli Section of your local grocery store!
… and your approach to Social Media Marketing