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JACKfm Media Pack Jan 2014

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Page 1: JACKfm Media Pack Jan 2014
Page 2: JACKfm Media Pack Jan 2014

We Radio

Talks to listeners at the right time Reaches out to new customers Reaches the right local audiences A trusted friend Flexible Builds a long term brand dominance FUN!

Ra

Page 3: JACKfm Media Pack Jan 2014

THE BIG NUMBER

99,000 Listeners Per Week

Page 4: JACKfm Media Pack Jan 2014

JACK FM- PLAYING WHAT WE WANT!

Pop and rock from the 60’s to Now Broadcasting across the whole of Oxfordshire Cheeky, Local and we care! We have ripped up the rule book and we’re playing what we want Most nominated local commercial radio station in the country… and modest too!

Page 5: JACKfm Media Pack Jan 2014

JACK FM- THE BORING BIT 81,300 people a week hear us And they listen for 5.9 hours per person Which equals 476,200 1 in 6 people in Oxfordshire listened to JACK fm in the past week We’re on Digital radio across Oxfordshire too Targeting 35+ we call them our Jackaholics…

Page 6: JACKfm Media Pack Jan 2014

Who Are Our JACKaholics?…

48% Male 52% Female 69% ABC1 79% Main shoppers 32% Main shoppers with kids

Page 7: JACKfm Media Pack Jan 2014
Page 8: JACKfm Media Pack Jan 2014
Page 9: JACKfm Media Pack Jan 2014

JACK 2 – PLAYING WHAT YOU WANT!

JACK’s rebel cousin All the sound of JACK… in a onesie Terrorising DAB across Oxfordshire 31,000 people a week hear us 81% Female and 70% main shoppers Trail blazing with our “Control the Music Technology” playing what YOU want!

Page 10: JACKfm Media Pack Jan 2014

GEEKS AND PROUD! 106 JACKfm*

Visits: 46,000 Unique Visits: 30,500 Page Views: 96,000 JACK 2*

Visits: 22,300 Unique Visits: 16,500 Page Views: 37,000

*25/10 – 25/11 2013

Page 11: JACKfm Media Pack Jan 2014

OUR EARS ARE BURNING!

“I’ve been meaning to say a big ‘thanks’ for

sorting out the new contract, and also, for all

of your help in general… you make my radio

involvement so much easier! Like all

companies, we’ve had to tighten our belt and

watch our pennies. However, we’ve really

bought into Jack presence over the past

couple of years and would have been

reluctant to jump ship. You've managed to

keep us on board for another 12 months”.

Paul Mc Donagh –Director ASM Auto Recycling

“Since we started

sponsoring the

Sunday Roast show

on Jack fm we have

seen a 25% increase

in our Sunday lunch

covers”

Paul Watson ,

General Manager

Malmaison Oxford

Page 12: JACKfm Media Pack Jan 2014

BLUE SKY THINKING- OUR OPPORTUNITIES

Airtime

Sponsorships

Promotions

Branded Content

Jack Shop

Restaurant of the week

Digital Opportunities

Podcasts