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192.9 million Americans watched online content videos via computer in May 2015
Source: Comscore VideoMetrix
MOST EFFECTIVE TACTIC FOR ATTRACTING VIEWERS TO ADVERTISING IN DIGITAL VIDEO
Source: eMarketer.com
65%Target viewers interests
25%Make the ad entertaining
3%Make the ad educational
5%Use humor and comedy
2%User a popular actor/actress
business model
during beta/ launch
1.Affiliate links on itsreel,tv2.Ecommerce on itsreel.tv3.Partnerships on itsreel.tv4.Saas model for itsreel player