Itinerary

Your Personal Travel Agent

Travelling made for everyone

Budget Time

Needs

Tailored to fit anyone’s need

Explore to the fullest

• Travel plans crafted with utmost personalisation and needs

• One click book facility• 24/7 online assistance

Current Scenario

• Lots of scattered services

• Poor integration of travelling plans and flight/hotel booking services

• MakeMyTrip is essentially ‘BookMeFlights’

• ‘Trip-Advisor’ fail to tailor fit plans and integrate bookings

Situational Analysis

Fixed set of plans to pick from

Poor integration of travel services with travel plans

Little scope for time and budget constrains

Our PropositionFlexible plans tailored to needs

One touch booking service with 24/7 online assistance

Tailored to everyone budget and time

requirement

Consumers

• Travellers, Adventure seekers

• Business trip people who wants to explore

• Vacation explorers

Competitors

Partners

• Flight booking

• Hotel Booking

• Cab Services

Goal

• To develop an all in one integrated platform to make travel hassle free.

• To gain premium subscriptions and book at least 1000+ itineraries, a day.

• Premium subscription or booking cost is USD$ 0.99, which gives daily revenue of USD$ 999+ for year one.

Added revenue will be generated from partners

Rolling to worldwide locations after

achieving a figure of 10,000+ bookings a

day

Reducing complaints to less than 20 per 1000 trips booked

This is as important as increasing the

number of bookings

Target Markets

Understanding Consumers

We are aiming to capture the ‘Holiday’ and ‘Business Travellers’

Reason for visit

People on Business Trip looking to explore the city

Small time itinerary from 4hrs to 1 day

Needs are different from other travellers.

Family and Friend groups looking to plan vacations.

Long time itinerary from 3-7 days

Diverse needs, mood specification does the job

Partners/Collaborators

Airline companies

People planning to travel to other cities will require flight bookings

People will require hotels to stay/eat

Ability to book the best hotels in their budget with single click.

Hotels

Travellers will require cab services to hop from one event to other event in an itinerary

Cab services as well as self driving option available

Cab Services

Competitors

Booking Companies

Companies booking Hotel/Flights

itinerary section often underdeveloped

Travel Plan Companies

Providing information on places and their ratings

No or poor integration of booking system, also customisability is very low

Value Proposition

To Consumers

• Plan your travel seamlessly with tailor made plans keeping your needs, budget and comfort in mind

• Hassle free one touch booking

• 24/7 online assistance

Your Personal Travel Agent

To Collaborator

• Increased business revenue and customers

• No upfront fee

• Pay only on bookings via itinerary

Let’s grow together

To Company

• Providing assistance to 1000+ customers on daily basis

• Flexible work hours

• Making travel fun

Let’s make travel fun again!

Tactics

Itinerary

• A mobile application to plan your travels and book them instantly

• Tailor made plans, handpicked using reviews of many travellers

• One touch book facility

Services

• Travel hassle free with 24/7 online assistance • Integrated services have a similar proposition • Flights, Hotels and cab services each have

similar propositions due to strong integration

Brand

Your Personal Travel AgentAdventure,Fun & Explore

Itinerary

PriceFree version

• Tailor made plans, handpicked using reviews of many travellers

• Budget and Time support

Paid Subscription

• One touch booking facility • 24/7 online assistance

Subscription Cost

One Trip USD$ 0.99

6 Months USD$ 4.99

12 Months USD$ 8.99

A maximum of 2 travel bookings per month for semi annual and annual subscriptions

IncentivesOffers and price reduction for consumers

Free first trip bookingReferring a friend earns one more booking

Trade allowances to partners and collaborators

Semi annual bonuses to employeesDay Care Facilities

Communication ChannelsAdvertisements

• Televison and newspaper Advertisements • Social Media Advertisements • Google ad targeting for travel related queries

Referrals• Referrals by customers for new customers • Referrals for partner hotels and cab services

Door to Door Selling• Connecting personally with major partners

for collaboration

Distribution

Implementation

Infrastructure

• Assistance providing team

• Technical Developers

• R&D team

• Public relations and collaborator relations team

Processes (1/4)

• 24/7 online active team

• Work in call centeres to provide online support

• In touch with all the collaborators and service operators for quick issue resolving

Assistance Providing

Processes (2/4)

• Computer team responsible to develop the mobile application

• Refresh & improve the UI/UX of the application

• Roll out timely updates to stay immune to bugs and viruses

Technical Developers

Processes (3/4)

• Conduct regular Marketing surveys and audits

• Convert observations to insights

• Use insights to improve the product and services

Research and Development

Processes (4/4)

• Maintain Cordial relations with Collaborators

• Roll out the advertisement campaigns to make consumers learn about offers and services

• Take feedback from the consumers to improve the ratings and recommendations

PR and Collaborator Relations

Workflow

Searches database to make plans

Queries for a plan

One Click option to book a plan

Only for premium subscribers

Troubleshoot

DisclaimerCreated by Parakh Agarwal, IIT

Delhi.During Marketing Internship under Prof. Sameer Mathur