11 Slides to Make a Perfect Pitch to Investors for Your Mobile app

MAKE A SOLID PITCH TO RAISE MONEY

11 SLIDES TO PITCH

INVESTORS FOR APP FUNDING

WWW.SPHINX-SOLUTION.COM

TABLE OF CONTENTS1. VISION AND VALUE PROPOSITION ……….…………..2. SOLVING THE REAL WORLD PROBLEM ………………3. TARGET MARKET AND OPPORTUNITY..……………….4. THE SOLUTION…………..…………………………………… 5. REVENUE MODEL………..……………………………………6. ROADMAP AND VALIDATION……………………………..7. MARKETING AND SALES STRATEGY…………………….8.TEAM………………………………………………………………..9. FINANCIALS……………………………………………………..10. COMPETITION………………………………………………..11. INVESTMENT AND FUND USE…………………………..


FUNDING FORMOBILE APP

DEVELOPMENT


VISION AND VALUE

PROPOSITIONWWW.SPHINX-SOLUTION.COM

VISION AND VALUE PROPOSITION

Bindup overview of your app in 1 line. It should include what your app does and what unique value it provides to its users. Preferably it should be within 140 characters. Make it catchy and problem-solving rather than an advertisement pitch. It should be very simple so a kid can understand.

Always try to answer the big questions - What your app will do, how it will do and who will be its potential users?

Here are some key elements of a Good Pitch:• Short - Less is more.• Loud and Clear - Able to create a buzz, it should be similar to a punch line. The listener can adopt

the message, you are delivering.• Succinct - Don’t drown them in details right off the bat.• Casual - Your pitch should appear authentic and relaxed. Always remember you are communicating

with investors who are much interested to see it, as a normal user and want to see the potential.• Memorable - Come up with a probable novel pitch which comprise lots of thoughts. It will prevent

to get lost in the crowd of the mobile space. WWW.SPHINX-SOLUTION.COM

SOLVE THE REAL

WORLD PROBLEM


SOLVE THE PROBLEMS, MAKE LIFE EASIER WITHIN FEW CLICKS

• In this section emphasize on what real-world challenges your app is going to serve. Your application should have its own (USP) unique selling point. No one likes to SEE another Facebook, Twitter.

• If your application is solving some problem in the world in a unique and simple way; there are chances your app is going to have a big hit.

• Make this slide talk about the problem the app can solve, and who are the right users. You should talk about the available solutions and there you should show how effectively your app can solve existing problem.


WHO ARE THE RIGHT USERS OF YOUR APP?

Is there a need?

Put Value

Demographics


MARKET AND OPPORTUNITYUse this slide to elaborate potential of your application. Who are your ideal customers and how many there are? What is the overall market size of the application? Characteristics of your probable users, demographics information, are they tech savvy? Here you can tell the story about the scope and scale of the problem you are solving.

Always remember audience and market size are more important than the idea. The app stores are over crowded. In this slide, investors would like to see the potential of your idea.

To make your pitch realistic be very specific with the reachable market. How your app is going to add values in the life of its users. How it is different than other available solutions in the marketplace.


THESOLUTION


Start with the unique selling point of the application. Tell investors why it is different and what will force users to use it. Never be focused on telling the story of your product. The more your pitch will be client centric, the more chances to grab the attention of an investor.In this slide describe how your users will use the app, how it will solve the challenges of its users.

Try to use pictures and stories for describing the functioning and interaction of app with users.

THE SOLUTION


REVENUE MODEL


How your App Will Make Money

REVENUE MODEL

In this slide give details of the revenue model of the App. How are you going to make money? How much is it going to cost and to whome? Your revenue model should clearly elaborate whether it is free for public and you are charging to another stakeholder who is making money from your application or it is paid. However revenue model completely depends on the working of the application.

Give some references of the competitive landscape and show how your pricing fits into the market. Are you a premium, high-priced offering or a budget offering that undercuts existing solutions on the market?


ROADMAP AND TRACTION

Tell Investors about Product Roadmap

Show Proven Aspect of your Business

Model, it will Reduce Risk. Validate your

Solution solves the Problem

Show Your Achievements

Talk AboutYourMilestones


Outline marketingAnd sales plan

TACTICES YOU WILL USE

CHANNELS YOU LL BE

USING

HOW YOUWILL

AQUIREMARKET

MARKETING AND SALES


WHO ARE THE KEY MEMBERS

TEAM – DO YOU HAVE RIGHT PEOPLE

WHAT EXPERIENCE MAKES YOU

MORE COMPETENT EXPE

RTISE UNIQUE VALUES

SUCCESS


MARKETING AND SALES

Present your sales forecast, profit and loss

statement, and cash flow forecast for at least three years to investors.

Avoid giving minute details in spreadsheet.

Use charts to show sales, total customers,

total expenses, and profits.

Be ready to discuss the underlying assumptions for your sales goals and what your key expense drivers are.


Grab Your Coupon

Is there some “secret sauce” that you have and others don’t?!

HOW YOU FIT? What is Difference!

Always approach with the strong

reason, why customers will choose

you instead of the other players in the

market!

COMPETITION


How Will You Use Funds

Explain How Much amount you require and for what purpose.

GOALS>>>>>>>>>>>

Tell your investors how much money you need

Give Roadmap of Expenses

and its impact on business.Better give them expected

outcomes for Best, Moderate

and Worst case scenario


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Investor Relations

11 Slides to Make a Perfect Pitch to Investors for Your Mobile app