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About meRaimon Ràfols
• Engineering Manager @ AXA Group Solutions• Board of advisors @ Neàpolis• AngelHack Batch 2015• BlackBerry Elite Member
@rrafolshttp://blog.rafols.org
What problem are you trying to solve?
http://www.beyondthefear.com/solving-‐our-‐problems-‐the-‐easy-‐way/
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
Example
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
• Every year, 15 milions babies are prematurely born or with low weight
• Around half of them are born in India
•1 million don’t even survive the first 24h
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
•One of the main causes is hipotermia.
• Babies don’t have enough body fat to regulate body temperature.
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
• Could donate incubators in order to solve the issue?
• Incubator cost: ?
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
$20.000
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
But, in a hospital in Nepal, some of the donated incubaters
were still empty…
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
• The issue was with the babies born on the rural areas
• Few moms could actually travel and those that could, didn’t stay all the required time.
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
We have to reframe the problem
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
Sleeping bag with a paraffin pouch that can be heated
on a heater.
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
Warming it up to 37 degrees, will keep baby temperature for 4h
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
Visiting a family in the Mharashtra state they saw how it was being
used.
They didn’t warm it up to 37 but just to ~30’s
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
They believe western medicine is too strong and they will reduce the amount
or dosis.
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
Exemple
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
3D Avatar IM Company funded in 2004
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
• The decided not to create a new IM platform as the market was saturated enough.
•User created a 3D avatar, customized it and used together with the IM tools the user was already using.
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
• Before launching they had to work quite hard, fix many bugs, prioritize properly and they were not really happy about that first version of the product.
• In fact, they thought of postponing the launch..
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
At the end, they suffered for nothing…
Nobody used their product after launch.
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
They brought potential users to the office to interview them in person and see how they were using their product.
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
Teenagers were creating avatars, customized them and they even found it fun!
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
But they didn’t understand why they need to download a program… but when they were convinced to do so and invite their friends…
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
They didn’t want to invite their friends without checking if the product was ’cool’ on the first place. Otherwise their friends will think they ‘suck’.
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
CHAT NOW!
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
Adding strangers (from ‘chat now’) to their usual IM programs friend list …
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
Adding strangers (from ‘chat now’) to their usual IM programs friend list …
http://businessworld.in/article/Budding-‐Entrepreneurs-‐Pin-‐Hopes-‐On-‐Startup-‐India-‐Event/13-‐01-‐2016-‐90191/
• At the end, users wanted a new IM program!
• The initial concept of not creating a new IM was wrong.
https://www.amazon.com/Lean-‐Startup-‐Entrepreneurs-‐Continuous-‐Innovation/dp/0307887898https://www.amazon.com/Creative-‐Confidence-‐Unleashing-‐Potential-‐Within/dp/038534936X/
“So you think it’s better to plan and build for years without testing it on the market and then make a big splash release and hope for the best?”
•Battery has to be removed to change game•Vertical screen•Expensive•Huge competitors (Game Boy Advance)•Side Speaker – caused ”side-talking
http://www.businessinsider.com/how-‐a-‐newspaper-‐lost-‐93-‐of-‐its-‐worth-‐in-‐four-‐years-‐2010-‐3