IT PULP Ecommerce Consultancy

IT PULP Ecommerce consulting division

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We help you maximize your ecommerce success by accelerating your online store, consistently.

IT PULP: E-commerce ecosystem explained

E-commerce success equation

Technology

Design

Promotion

Operations

Customer Experience

Conclusion

Summary




Technology

Design

Promotion

Operations

Customer Experience

Conclusion

Summary


IT PULP: E-commerce ecosystem explainedCreating customer-centric web commerce solutions to expand the reach of your online business with our ecommerce ecosystem.

1.•Drive

traffic to your store

2.

•Ensure superior shopping experience

3.•Deliver

WOW customer service


Drive Visitors To Your Store

• Identify the target market

• Hand pick the right media resource

Identify

• Launch a campaign and interact with customers

• Publicize & establish your presence

Attract• Drive traffic to your

store• Measure & assess the

effectiveness• Re-plan & improvise

Measure

For us, driving traffic is not one time, but constant impressive campaigns that attract visitors and ensure they continue to engaging with your store.


Manage Customer Life Cycle

Our customer life cycle framework includes metrics for reach, acquisition, conversion and retention.


Provide Exceptional Customer Service

We judge our success upon, how happy our customers are? That is why, nothing makes us happier than satisfied buyers.

Customer Service




Technology

Design

Promotion

Operations

Customer Experience

Conclusion

Summary


Ecommerce Success Equation

We follow a 3600 approach to involve all the important aspects which brings success for your online store.

With IT PULP you get superior technology, intelligent design, seamless operations, effective promotional tools and memorable experience that your customers will relish.

TechnologyDesign &

development Operation PromotionCustomer

experience




Technology

Design

Promotion

Operations

Customer Experience

Conclusion

Summary


Deliver quick and safe shopping from your online store to ensure repeat conversions.

Superior Technology•A

ccelerates your customers shopping online

Speed

•Develops confidence in customers

Safety

•Lets you handle high traffic smoothly

Scalability


We deliver safe and quick shopping from your online store to ensure repeated visits. Plus a layer of high scalability cover is added to handle never-ending traffic.

Superior Technology

Objective Key Performance Indicators

Provide a quick and safe shopping experience and build confidence in customers

Performance reports Customer navigation Speed tests Reduced cart abandonment

Guidelines

Use advanced hosting to

ensure 99.99% uptime

guarantee for your store

Ensure safe shopping

environment with SSL

encryptions

Speed up your store

performance by optimizing code,

database & rendering of

pages

Implement intelligent

faceted search for better query

results

Integrate third party

applications to enhance browsing

experience


We ensure the highest standards for a safe shopping experience for your customers

Security and Safety

1. Secure Sign in2. Advanced encryption and

Firewall technology3. VeriSign security seal


Some of the third party applications to enhance your online business.

Third Party Applications

Olark live chart, create loyal and happy customers

The best way for email marketing

The fastest way to great customer support

A great online customer community that allows you to interact and engage your target audience

Most advanced analytics platform for your store which analyses in real time


An effective and user-friendly search page is crucial to the success of an e-commerce website. Since that is the means by which most users will attempt to find content.

Search

Ebay's search, based on customer preference

Amazons search result page based upon sorting on a variety of methods

Ebay's search result page allows for easy filtering via tabs at the top


Faster browsing creates happy users & helps in getting quick response

Speed


Page tests: We do page test to lower page load speed which optimize the performance of your web pages

CDN: Redistributing the data strategically using CDNs which speeds-up your server performance and faster rendering of pages

Optimizing application: Applications need optimization to perform store operation quickly. We use advanced technical tools to optimize applications and increase page speed



Technology

Design

Promotion

Operations

Customer Experience

Conclusion

Summary


Create a look and feel of your store by balancing user expectations and business requirements.

Intelligent Design

• Designing ecommerce presence with “less is more” approach that allows your brand to take centre stage along with the catalogue

Simple

• Offer visitors to easily find exactly what they need and ensure they complete the trade cycle processUsability

• Create a lasting impact of store design that impresses visitors with your products and offerings so that they make purchase decision with confidence

Attractive


By embracing current standards and utilising the latest technologies, we create highly engaging cross-browser compatible ecommerce design that works for your business. It’s not just about what you say; it’s how you say it.

Intelligent Design


Architect your store to make it attractive & simple and ensure its usability

Engaging/retaining customer ratio High conversion rate Improved effectiveness on customer

behaviour Measure target customer group

Guidelines

Understand ‘design’ as our

thought process for global appeal

Symmetrical balance

between on page illustration & content flow

Personalized product

recommendation

Intuitive navigation &

well-distributed product

catalogue


Innovate and Simple Design

An innovative ecommerce design connects & engages visitors to your store by simplifying their online shopping experience. Keep your store clean and represent only what user needs.


A Well Designed Catalog

Etsy is a great example of how to place more information on a page without it being cluttered. The smart distribution of catalog allows you to browse goods and make purchases with ease


Personalized Product Recommendation

Best buy interests visitors with daily deals, offers of the week, best selling products, related products etc. The products are displayed so that it attract visitors and encourage them to make a purchase




Technology

Design

Promotion

Operations

Customer Experience

Conclusion

Summary


Reach out to the right audience with the right information at the right time.

Effective Promotion

• Grabs your customer’s attention and drives traffic to your storeAttract

• Develops interest in the customers mind to explore your storeEngage

• Turns your store visitors to buyers and increase store salesConvert


We create a buzz to engage your target audience which drives never ending traffic to your store.

Effective Promotion


To maximize your online presence and drive traffic to your store

Number of store visits Actual conversions taking place Number of unique visits on your store

Guidelines

Make you presence active

on multiple social media

platforms

Use Advanced SEO techniques

for allowing customers to

find you easily

Launch online campaigns to

drive more traffic on your

store

Promote and sell your products on different

market place to increase your

visibility


Promotion on Social Networks

The most visited social networking site to stay in touch with your fans and followers

A micro blogging social site for latest updates about what’s happening around you

A social photo sharing paltform with complete online photo management

Easiest way to discover new, interesting and unfound web pages across the web

…And many more


Promotion Through Blogs

Blog helps you to stay connected with your customers and showcase your products in a completely new way

Use blogs to drive traffic to your store


Promotion Through Search Engines

Increase your online presence through search engines with advanced SEO techniques. This helps customers to find you and increase the number of people visiting your store.


IT PULP: E-commerce ecosystem explained.


Technology

Design

Promotion

Operations

Customer Experience

Conclusion

Summary


Intuitive interface to manage your store with ease and efficiency, always.

Seamless Operations

• Streamline product catalog management process to find right product at the right place with right information easily

Catalog management

• Deliver orders to the customers with express & secure delivery system with integrated order fulfilment process

Order fulfilment

• Process safe & fast checkout to receive order payments from buyers with custom payment gateway integration

Payment processing


Offering an end to end solution for managing operations involved in e-commerce business from maintaining the online catalog, receiving payment for an order and delivering the product to the customer.

Seamless Operations


Provide operational excellence with powerful product catalog management, fast and secure payment processing and order fulfillment.

Product and service quality Evaluating our customer base Store profitability Order payment, cancellation and

chargeback ratio

Guidelines

Enhanced order delivery system Prepare for risk

and crisis management

Fast and secured checkout

Ensure quick and safe order

delivery of goods


Streamlined Checkout Process

Easy and fast checkout process ensures higher conversion and reduced cart abandonment rate.


Order fulfillment

Delivery of goods is as important as selling them. That is why we offer your customers a safe, convenient and fast product delivery


Attractive Product Display

Ikea.com display its product with attractive product images with neat display of product price and product description


Detailed and Structured Catalog

A well structured and detailed catalog allows users to navigate your store smoothly




Technology

Design

Promotion

Operations

Customer Experience

Conclusion

Summary


Build and retain customer loyalty by providing an exceptional experience, consistently.

Wow Customer Experience

• With an increased customer base you also get benefited with repeat visits

Increased loyalty

• Every satisfied customer shares his experience with fellow members which results in a enhanced and organic promotion

Promotion

• A more focused approach towards customers resulting in rich customer satisfaction

Understanding user behavior


We enhance your store to provide your customers with a wow experience, to build and retain their loyalty & maintain high service standards.

Wow Customer Experience


To maintain and build strong customer loyalty by proactively offering them quality service

Time spend on your store Number of repeat visits Products added to cart and wish list Customer reviews and feedbacks

Guidelines

Identifying various

customer points of interactions

and understanding

their needs

Offer real time support through

live chat

Notifying customers on

multiple actions they perform on

your store through

personalized notifications

Ensure customer satisfaction by taking regular

interaction and feedback


Engaging with Customers

Engage your customers with offers and support on different social networks. Create your niche market with your effective presence right among your target audience


Multiple Support Options

1

2

3

4

1. Dedicated self help support through commonly faced problems2. Independent Amazon community to get practical solutions from

other experienced users3. Direct “Contact us” button for personal attention4. Multiple support platforms catering to niche requirements


Enhanced Customer Experience through Live Chat

Live chat lets you to reach out to a customer visiting your store in a one-on-one interaction to offer assistance or to push promotional offers..

Offer real time support with Live Chat




Technology

Design

Promotion

Operations

Customer Experience

Conclusion

Summary


E-commerce businesses and online sales channels of traditional retailers are on the rise, with a growth rate almost 6 times higher than overall retail industry

Despite such fast growth rate and considerable investments, there still exist vast untapped opportunities in online stores

over 90% of visits do not result in shopping carts.

about 60% of shopping carts are abandoned

about 80% of customers do not have repeated orders

Companies should focus on end-to-end management of customer lifecycle to leverage this untapped opportunities and boost bottom-line results.

Conclusion


Business

IT PULP Ecommerce Consultancy