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Should your company develop a Sustainability Plan, or Environmental Management System? In this presentation, I present data that shows companies practicing CSR and sustainability achieve higher corporate values. However, I conclude that if your company is like 90% of others, and you're not executing your strategy, then maybe you're not ready.
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AWMA – Midwest Section Annual Environmental Conference Track 3: Session 4: Industrial Re-Revolution Case Studies
January 2011
1:20 PM Content Copyrighted B.O.N.G. LLC 2011
Today’s discussion & Agenda: Who Is JC Alonzo? What is this one thing? Why would you? How could you? Does it really? How can you say that? Did they say that?
Content Copyrighted B.O.N.G. LLC 2011
Quick Bio: 25 years management experience in IT industry
Executive P&L, sales and service management positions
National and regional organizations Training in myriad of strategy methodologies
10 year environmental public policy experience Co-Chaired KCMO Environmental Management
Commission for 7 years, Commissioner 3 years Sat on steering committees, boards and additional
commissions Executive Business Coach – Blue Ocean NOW Group Coach executives on how to achieve strategy excellence Certified Six Disciplines® Coach Sustainable Business Leaders Series
1:20 PM Content Copyrighted B.O.N.G. LLC 2010
AWMA Environmental Conference – Blue Ocean NOW Group Presentation
What is this? Two-
dimensional barcode - TAG Why is it important?
Current Use
Future Use
One Thing Tom Peters, Lou Holtz, Eminem?
Content Copyrighted B.O.N.G. LLC 2011
AWMA Environmental Conference – Blue Ocean NOW Group Presentation
Weakness All four
schools of thought focus on tension between business and society rather than interdepen-dence.
Is a Sustainability Plan Necessary?
Prevailing Justifications for Corporate Social Responsibility Moral Obligation Environmental Sustainability License to Operate Reputation
Content Copyrighted B.O.N.G. LLC 2010
AWMA Environmental Conference – Blue Ocean NOW Group Presentation
Every company will need to sort the social issues into these three categories for each business unit, then rank in terms of potential impact.
Is a Sustainability Plan Necessary?
Integrating Business and Society Identify Points of Intersection
1. Inside-out linkages 2. Outside-in linkages
Social Issues Affecting a Company 1. Generic social issues 2. Value chain social impacts 3. Social dimensions of
competitive context Content Copyrighted B.O.N.G. LLC 2010
AWMA Environmental Conference – Blue Ocean NOW Group Presentation
Balanced Scorecard
Finance Customers Internal
Processes Learning
and Development Integration
Vision Strategy
Is a Sustainability Plan Good for Business?
Content Copyrighted B.O.N.G. LLC 2010
1990’s Strategy Orientation
AWMA Environmental Conference – Blue Ocean NOW Group Presentation
New Generation SBSC
Inclusive of CSR goals
Mapped into strategy
Is a Sustainability Plan Good for Business?
Sustainable Balanced Scorecard
Content Copyrighted B.O.N.G. LLC 2010
AWMA Environmental Conference – Blue Ocean NOW Group Presentation
Sustainability is Different
Operational First, Perception Second
Initiatives require definition
Require operational and cultural changes
Sustainability Demands Change Leadership
Content Copyrighted B.O.N.G. LLC 2010
AWMA Environmental Conference – Blue Ocean NOW Group Presentation
Increased Spending Increased Attention “Sustainability Demands Strategic Attention.”
What’s your competitor doing?
Sustainability-Driven Spending Steadily Rising
Content Copyrighted B.O.N.G. LLC 2010
AWMA Environmental Conference – Blue Ocean NOW Group Presentation
A SBSC will result in higher valuation, better internal efficiencies, improved employee morale, and opportunities to increase market share.
Is a Sustainability Plan Good for Business?
1. BSC Adoption Boosts Shareholder Returns
Content Copyrighted B.O.N.G. LLC 2010
3. CSR influences, employee commitment and organizational performance
2. Does Corporate Sustainability Matter to Investors?
AWMA Environmental Conference – Blue Ocean NOW Group Presentation
Benefits Alignment of
Sustainability/CSR with your core business strategy creates organizational, brand and business value…
It is the efficient lynchpin to bring internal and external stakeholders into a cohesive whole, creating a more significant impact.
Is a Sustainability Plan Good For Business?
Questions to ask yourself Do our initiatives have shared
value? Can they be mapped to our
strategy? Are we using a methodology
that allows us to plan, implement, test and review?
Can we verify results?
Content Copyrighted B.O.N.G. LLC 2010
AWMA Environmental Conference – Blue Ocean NOW Group Presentation
Blue Ocean NOW Group
www.blueoceannowgroup.com
Presentation www.blueoceannow
group.com/blog
Notes
The source material bibliography for the presentation is available upon written request. [email protected]
Content Copyrighted B.O.N.G. LLC 2010
