Iphone application marketing

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SEOSOLUTION@2007-‐12

Iphone Application Marketing

Endless Marketing Possibilities

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With over 500,000 apps in the apple App store and almost 1000s of apps releasing every day, Apple's App Store, is an ever-growing, exciting and highly competitive market. It is not easy to hit gold in the App store as running a successful app means making it to top rankings, attracting target customers and getting the maximum number of downloads.

Our iPhone apps marketing team can hitch your app to the top with well-planned and executed marketing strategy. We deploy the best of strategies to make your app visible in the App store; increase the number of downloads and thereby, boosts your ROI to an incredible extent. Wanna roar at the app store? You have come to the right place! In an App store where there are apps for almost anything from detecting traffic cameras to finding the marijuana in your locality, getting lost is pretty easy. Your app may attract a few visitors after launch and will never be heard again on the store. If you do some marketing, the app may hang on a bit longer, but may fade away after a 100 or 1000 downloads. In other words, your app may fall flat if you fail to adopt the right iPhone application marketing strategies. What use is your app if it does not get listed in the Top 10 or 20 apps list? You will get nowhere. Our app marketing team will give your app the leading edge to make the most of the App store.

We approach app marketing in the following ways:

App Audit We initiate the process by analyzing the uniqueness of the app to understand it’s working and determine what sets the app apart from its competitor. Our iPhone application marketing team measures your app in terms of innovativeness, usability, popularity/position in the app store, online visibility etc. Then, we will gauge the scope and design a strategy on how to proceed further.



Launch Strategy Consultation There are lots of factors to keep in mind when you submit your app to the store if you want to make your app a successful one. Our marketing experts will help you with App store submission, App pricing and indulge in promotions of all kinds to make the app visible and popular during the launch. Distributing press releases to highly targeted media outlets and contacts will be carried on launch of the app. The message about the app and its availability in the market explaining its features, uniqueness etc will be sent out to major online PR distribution sites.

App Store Submission Prospective customers often browse within the top apps listed in the app store via iTunes on their computer or via App Store. The main goal to make your app visible to people searching within the App Store. We will make sure that the app is optimized for the App store search.

Building Buzz around your App Our plan would ensure that news about your app is sent to media sites and critics to generate significant buzz. We will use our expertise in mobile app marketing to get increased awareness through marketing on multiple channels at once to increase brand impressions. We spread word about the app via the social media, popular technology sites, review sites, forums, blogs etc. to improve the online visibility of your app. Viral video promotions about the app also form part of this stage of marketing.

Revenue boost strategies Our app marketing team goes one step beyond the usual promotions to suggest revenue/download boost strategies for your app. This may involve running a contest; promo codes give away, promotion through free offers etc. All these will be appropriate and relevant to the app, its theme and the target customers it addresses.

Here are some points, which we are going to follow for Promotion

Ø Is your name catchy like “Tiger Text”? If not, consider renaming your app so it can be found more easily in Google searches and in the app store.

Ø Include and promote content in your app that cannot be found anywhere else. Ø Offer a free download to newspaper columnists, technical and non-‐technical alike. Ø Send out a well-‐written press release to the media announcing your new app and its

special features no one can do without. Ø Create a demonstration video and place it on your own YouTube channel. Ø Offer a free trial for users with an upgrade path to the paid version. Ø Get friends and relatives who are well-‐versed on your app to create a buzz by posting

on Twitter, Facebook and MySpace. Ø Set up a Facebook Fan page to showcase your app. It's free and easy and your fan page

can be found in search engines. When someone joins your fan page it's published in the news feeds for friends to read. Wonderful viral marketing tool.

Ø Create wallpaper with rows of your app's icon and use it on your profile pages in Facebook, Twitter and MySpace.



Ø Within your app, create Twitter and Facebook update features so users can easily post comments on their social network about how great your app is. Suggest a few pre-‐canned messages and include a small URL that links to your app in the app store.

Ø Participate in Q&A forums online, such as WikiAnswers and Yahoo Answers. Ø Get listed in free online directories such as DMOZ. Ø Place free classified ads on Craigslist. Ø Create your own blog using a service such as WordPress and post an announcement

about your new app or about a feature update to your app. Ø Conduct a PPC key word campaign on Google, Yahoo! and Bing. Ø Using Google Adwords keyword tool, come up with list of keywords most relevant to

your target audience and use those keywords in your promotional materials, on your website, in YouTube tags and in your articles about the app.

Ø Create a targeted opt-‐in text messaging campaign. Ø Add a description of your app below your email signature line so it will go out with all

your emails. That signature line should include a URL link directly to your app in the iPhone App Store.

Ø Add your location and more information for free to Google Maps. Ø Collect user reviews and feedback and post them on your website on the home page,

not just a testimonial page. Ø Promote your app on your own business materials, such as receipts, shipping flyer

insertions, envelopes, shipping containers. Ø Offer your app free for the first 50 who register at your website. Ø Create a monthly newsletter for an email blast and prominently mention your app in

each issue. Ø On LinkedIn, join groups that meet your target audience criteria and within these

groups post links to your press release or blog posting. Be sure to post your website URL in the “Websites” section.

Ø Submit your press release, app article or video to Digg.com. It will immediately appear in “Upcoming Stories” for others to find.

Ø Create a contest at your local school district for the best app developed by a student and offer a prize. Send out a press release on the winner and post it on your website.

Ø Send a letter to the editor about how your app helped someone or could help a community group.

Ø Use press releases and online distributions to announce an anniversary of your company.

This marketing mix plan shall be tracked and reviewed constantly and reports for success tracking shall be delivered to you on a monthly basis. The report will track the following parameters on a monthly basis: Collaboration Strategy The success of the project will depend largely on the seamless and smooth collaboration between the onsite and off shore teams. To this end we suggest the following:

1. Communication for documentation, instructions, tasks, reports etc through a project collaboration application such as Emails. We actively use emails for all our projects and recommend it as a good way for collaboration.

2. Monthly conference calls between you and the Project Manager at our end. Conference calls can be setup between any members of the project depending upon requirement and approval from project head. Post call, one of the members recaps



the conversation.

Client Responsibilities/Dependencies We shall depend upon the client for the following:

1. Timely feedback on reports sent 2. Explicit and timely communication of requirements, scope, changes, updates 3. Coordination between any third parties for information required by us for the project 4. Timely sign up with hosting providers, payment gateway, or any other third party sign

up required for the project execution. 5. Promptly sending us hosting, FTP, log report login details for scheduled progress

tracking of the project.

Terms

1. Any analysis required to be done for a new technology, which is essential for the project, will be billable.

Services to perform all the services performed according the SEO plan

Warm Regards:

Rohit

SEO Analyst

www.seosolution.us Xpress Your Business Skype: rohitthakur2 | Email ID: [email protected] Call Us: +91-172-500-3766 | +918146029366 Fax: +91-172-500-3766