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Slides from an Intuit Small Business Town Hall discussion on Social Media. See other Town Hall events at www.IntuitCommunity.com
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6/25/2009
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Using Social Media to Grow Your Business
July 25, 2009
Long for SuccessSmall Business Town Hall
Agenda
• What is social media?
• How can it help grow my business?
• Success stories
• Getting started
• Q&A – approx 30 minutes
This is the first of many Long for Success Town Halls THANK YOU for participating!
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Special Guests
• Michelle L. Long, CPA
– Author of Successful QuickBooks Consulting
– M. Long Consulting, LLC
• Chris Kim
– Social Marketing
Manager, Intuit Payroll
• Dante Layton
– Dante Layton, Inc.
• Ruth Perryman
– The QB Specialists
Your Biz
Blog
What is Social Media?
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Blogging
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How can it help me Grow my Business?
• Another marketing method• Focus on your target market & how to
reach them• Provided useful and relevant content• Be consistent and persistent
• Benefits:– Create Brand Awareness / Name
Recognition– Build Credibility– Get new clients or customers
Twitter Success Story
• http://twitter.com/ruthperryman
• 17,000+ followers (growing about 300/day)
• Clients acquired – Cybertary, Your Virtual Assistant, affiliate link purchases
• Key Tips
– Don’t just post ads
– Follow everyone back
– Leave room for retweets
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How to Engage in Profitable Conversations
• Promotion
• Conversation
• Idea
• Results
Using an RSS Reader• What is an RSS Reader?
• A free website or application that aggregates and updates numerous sites into a single place
• What are the benefits? • Time Saving: The content comes to you vs. having to visit each site
individually• Fresh Content: Content is updated in real time• Easy Organization: Allows you to organize sites into folders, similar to
Outlook
• What are my choices? • Web-based (eg, Google Reader)• Stand-alone app (eg, FeedDemon)• Plug-in (eg, MS Outlook, Internet Explorer)
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How to subscribe• Click on the “RSS” icon
on a given web page
• 2 ways to subscribe:1. Often a 1-click option
to add to Google Reader
2. Copy/paste option• Copy the RSS Feed URL • Click “New
subscription” or “add feed” in your reader
• Paste the RSS Feed URL
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For a short video on RSS go to: http://www.youtube.com/watch?v=0klgLsSxGsU
What to subscribe to?
• News sites• Blogs• Twitter
– Create keyword searches such as• QuickBooks • #QBtip• Any other topics of interest
• Community Forums, eg:– Intuit Community– Yahoo Answers (keyword searches)– Other forums you participate in
• Google Alerts
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Final Thoughts• Do NOT post anything online that you
would not want a customer or client to see
• Always maintain your business image at all times
• Provide useful and relevant information• Q&A – Request to Speak or type in Chat
Window– Michelle – [email protected]– Chris – [email protected]– Dante – [email protected]– Ruth – [email protected]
